Role & responsibilities Lead branch operations and credit origination for MSME, Auto, Used Vehicle (4-wheeler), and Equipment loans. Manage branch P&L, business targets, and team performance . Ensure high-quality portfolio sourcing from direct and channel partners (dealers, DSA, field executives). Conduct credit assessment, customer verification, and loan documentation aligned with Hedges underwriting policy. Supervise collections, renewals, and delinquency control ; maintain NPAs within acceptable norms. Build and mentor a team of sales officers, credit executives, and collection agents . Drive market intelligence competitor analysis, rate benchmarking, and local tie-ups. Ensure branch compliance, KYC, audit readiness, and cash discipline per RBI NBFC norms. Coordinate with HO for disbursement, MIS, and operational support . Preferred candidate profile 5–10 years of experience in NBFC / Small Finance Bank branch operations. Proven experience in MSME, Auto, Used Vehicle-4 wheeler, Equipment. Exposure to subprime or small-ticket lending markets will be a strong advantage. Strong local market knowledge and existing dealer / DSA network preferred. Excellent leadership, analytical, and customer management skills. Proficiency in Tamil and basic English communication essential.