User Experience Design Lead Analyst Manipal Cigna Insurance Group

5.0 - 8.0 years

5 - 8 Lacs

hyderabad, telangana, india

On-site

Partner with product and communication teams to drive outcomes through predictive modeling, multi-channel strategies and programmatic experimentation Work with cross-functional teams to understand product roadmap and goals, ensure alignment with content that contributes to product KPIsPlan, develop, edit, test, and improve communications content in partnership with digital product and clinical program design teams Develop and execute comprehensive communication strategies for customer outreach and engagement Collaborate with creative teams to generate meaningful and engaging outreach materials Help evolve content design processes to facilitate the needs of the business Think strategically about how content scales across channels, conditions, and behaviors Help drive personalization and performance by partnering with analytics and content delivery teams Required Skills (Critical Competencies) Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies Drives Results - Pushes team and cross functional partners to deliver needed results in tough circumstances and expedited timelines Action Oriented - Takes on tough challenges with sense of urgency, high energy, and enthusiasm Decision Quality - Makes sound and timely decisions to keep work moving forward Manages Complexity - Makes sense of complex and sometimes contradictory information to effectively solve problems Manages Ambiguity - Operates effectively and drives work forward even when things are not certain or there is no clear way forward Balances Stakeholders - Anticipates and balances the needs of multiple stakeholders across Health Services and Enterprise Collaborates - Quickly builds partnerships and works collaboratively with others to ensure - Steps up to address difficult issues and says what needs to be said Instills Trust - Quickly gains confidence and trust of others through honesty, integrity, and authenticity Communicates Effectively - Develops and delivers multi-mode communications that convey a clear message and adapts to multiple audiences Situational Adaptability - Adapts approach and demeanor in real time to match the shifting demands of different situations. Required Education Minimum of bachelors degree in English, a healthcare field, or communications/marketingRequired Skills Strong knowledge of health communications Strong research skills and ability to leverage successful campaign learnings to inform future campaign strategic messagingSkilled in UX/UI best practices and content best practicesSkilled in writing marketing and communications best practices for patients (emails, SMS, push notifications)Strong writing and editorial skills with a clear, concise style and excellent grammar, punctuation, and spellingProficiency in health literacy and communicating complex clinical information to consumer audiencesExperience using Figma design, Figjam collaboration, Microsoft Office (PowerPoint expertise a plus,) async chat tools (Slack, Webex Chat, etc), Confluence, SharePoint, and OneDriveA portfolio demonstrating writing skills across UX/digital products and outreach communications Required Experience Overall 5-8 years of experience with healthcare content strategy, patient/customer healthcare marketing communications, and healthcare UX/digital copywritingFamiliarity with content style guidelines and content managementDemonstrated results in ability to think strategically, anticipate future consequences and trends, and incorporate them into both a short-term and long-term strategic planTrack record of working we'll across engineering, data science, design and lines of business Desired Experience An understanding of the science of behavior change and how to apply behavioral influence techniques in the areas of patient activation, engagement, and improving health outcomesExperience using AI tools to support content management and delivery

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