Head of Digital Marketing

Role Overview: If you're passionate about building the legacy of brands and bringing bold ideas to the masses, we have an exciting opportunity for you. We are in search of a highly accomplished digital marketing leader with deep direct-to-consumer (D2C) expertise. As the chosen candidate, you will be responsible for owning the digital charter end-to-end and scaling impact across various channels, platforms, and customer segments. Key Responsibilities: - Own and execute the digital marketing strategy across different platforms - Drive integrated campaigns that establish a strong connection between the brand and consumers at every touchpoint - Take the lead in website and content development for multiple brand microsites - Collaborate effectively with IT, category heads, and business teams to ensure seamless execution - Enhance internal digital capabilities and empower the team to reach their full potential - Utilize data, analytics, and various tools to innovate continuously and optimize performance Qualifications Required: - Proven experience in direct-to-consumer (D2C) and digital marketing leadership roles - Must possess a balance of strategic thinking and hands-on execution abilities with a focus on scaling impact - Deep passion for brand-building and storytelling through digital channels - Ability to work effectively at the intersection of technology, brand, and consumer dynamics Company Additional Details: This high-impact leadership opportunity is ideal for individuals who are keen on shaping how India experiences the legacy brand in the digital age. If you have a strong drive for innovation and a desire to make a significant mark in the digital marketing space, we encourage you to apply.,