About Us: Harvel Tractors, established in 2004, is Tamil Nadu's No.1 dealership for TAFE tractors and agri-equipment. We are transforming rural farm mechanization through strong field operations, dependable service, and data-driven sales execution. Join us to grow your career in the future of agri-tech. Role Summary: We are looking for a dynamic and driven Dealer Sales Executive to generate leads, manage retail sales, and build strong customer relationships at the village level. The ideal candidate is field-ready, target-focused, and passionate about serving farmers. Key Responsibilities: Generate daily leads by visiting villages and interacting with farmers. Promote tractor sales through demos, exchange offers, and finance tie-ups. Engage with farmers owning both our brand and competitor brands. Collect referrals and build a farmer contact database. Manage end-to-end retail sales process: enquiry to delivery. Coordinate with service and finance teams for smoother conversions. Execute local marketing activities (field demos, van campaigns, farmer meets). Maintain sales reporting and update CRM/app-based tracking tools. Meet monthly retail targets and conversion goals. Key Skills Required: Channel Sales / Dealer Sales Lead Generation & Conversion CRM / Retail Process Management Local Market Understanding Communication & Negotiation Skills Two-wheeler with Valid Driving License Basic Mobile App/Data Usage Familiarity with Agri Equipment (preferred) Qualifications: Minimum 03 years of field sales experience (tractor/agri/auto industry preferred) Graduate / Diploma in any discipline (Agri background a plus) Willing to travel across assigned villages daily What We Offer: Fixed Salary + Attractive Incentives Fuel Allowance & Travel Support Performance-Based Growth Opportunities Training in Agri Sales, CRM & Product Knowledge
Own and deliver sales targets Lead the team. Implement Lead generation plans and sales activations Monitor CRM pipeline and ensure timely follow-up. Analyze market trends, competitor moves, and customer feedback for action. Drive sales discipline Food allowance Travel allowance Employee state insurance Sales incentives Performance bonus Referral bonus Mobile bill reimbursements Provident fund
Harvel Tractors , established in 2004 , is the No.1 TAFE dealership in Tamil Nadu , specializing in premium tractors and agri-equipment. With over 20 years of industry leadership, weve built a powerful rural presence backed by strong field operations, reliable service, and sales automation . We are now looking for a high-performing General Manager – Sales to lead our next phase of expansion and elevate team performance across the state. Role Overview The GM Sales will be responsible for driving overall tractor retail sales through direct field execution, and team performance management. This role demands strong leadership, deep knowledge of rural markets, and a sharp focus on monthly results. Key Responsibilities Own and deliver monthly and quarterly sales targets Lead a team of Sales Managers, Field Officers, and Dealer Sales Personnel Strategically expand dealer coverage and improve dealer ROI Coordinate with finance, service, and marketing teams for end-to-end retail success Implement village-wise lead generation plans and sales activations Monitor CRM pipeline, control funnel leakage, and ensure timely follow-up Analyze market trends, competitor moves, and customer feedback for action Drive sales discipline , daily reviews, and incentive effectiveness