Performance Marketing Specialist Location: North Delhi (On-site) Company: Hairarchy Founded: 2022 About Hairarchy Welcome to Hairarchy , a premium hair extension brand based in Delhi, India. Founded in 2022, our mission is to empower women to express themselves confidently through their hair. We offer a range of high-quality, 100% real human hair extensions that add length, volume, and color - helping women look and feel their best every day. Role Description We are looking for a Performance Marketing Specialist to join our team in North Delhi. This is a full-time, on-site role responsible for driving measurable growth across digital platforms through paid media campaigns and performance-driven strategies. Key Responsibilities Plan, execute, and optimize paid media campaigns across Meta Ads (Facebook & Instagram) , Google Ads , and other digital platforms. Manage and update the Shopify website , ensuring a smooth user experience and tracking marketing-driven conversions. Track and analyze Amazon and Flipkart order performance , ensuring accurate reporting and coordination with e-commerce operations. Manage marketing budgets , ensuring optimal allocation and ROI across channels. Develop and implement strategies for retargeting, lookalike audiences, and funnel optimization . Use data analytics tools (e.g., Meta Business Manager, Google Analytics, Shopify Analytics) to monitor campaign performance and generate actionable insights. Collaborate with creative and content teams to develop high-performing ad creatives and copy. Stay up to date with the latest performance marketing trends, tools, and best practices. Qualifications Proven experience (1–3 years) in Performance Marketing or a similar role. Hands-on experience with Meta Ads Manager , Google Ads , and Shopify . Strong analytical skills with proficiency in web and campaign analytics (Google Analytics, Meta Insights, etc.). Experience managing Amazon and Flipkart marketing dashboards is a plus. Excellent communication and problem-solving skills. Ability to work in a fast-paced environment and handle multiple campaigns simultaneously. Bachelor’s degree in Marketing, Business, Communications , or a related field. Prior experience in the beauty, hair, or fashion industry is an added advantage.
Performance Marketing Specialist Location: North Delhi (On-site) Company: Hairarchy Founded: 2022 About Hairarchy Welcome to Hairarchy , a premium hair extension brand based in Delhi, India. Founded in 2022, our mission is to empower women to express themselves confidently through their hair. We offer a range of high-quality, 100% real human hair extensions that add length, volume, and color - helping women look and feel their best every day. Role Description We are looking for a Performance Marketing Specialist to join our team in North Delhi. This is a full-time, on-site role responsible for driving measurable growth across digital platforms through paid media campaigns and performance-driven strategies. Key Responsibilities Plan, execute, and optimize paid media campaigns across Meta Ads (Facebook & Instagram) , Google Ads , and other digital platforms. Manage and update the Shopify website , ensuring a smooth user experience and tracking marketing-driven conversions. Track and analyze Amazon and Flipkart order performance , ensuring accurate reporting and coordination with e-commerce operations. Manage marketing budgets , ensuring optimal allocation and ROI across channels. Develop and implement strategies for retargeting, lookalike audiences, and funnel optimization . Use data analytics tools (e.g., Meta Business Manager, Google Analytics, Shopify Analytics) to monitor campaign performance and generate actionable insights. Collaborate with creative and content teams to develop high-performing ad creatives and copy. Stay up to date with the latest performance marketing trends, tools, and best practices. Qualifications Proven experience (13 years) in Performance Marketing or a similar role. Hands-on experience with Meta Ads Manager , Google Ads , and Shopify . Strong analytical skills with proficiency in web and campaign analytics (Google Analytics, Meta Insights, etc.). Experience managing Amazon and Flipkart marketing dashboards is a plus. Excellent communication and problem-solving skills. Ability to work in a fast-paced environment and handle multiple campaigns simultaneously. Bachelor's degree in Marketing, Business, Communications , or a related field. Prior experience in the beauty, hair, or fashion industry is an added advantage.