1. Client Relationship Management: o Build and maintain strong relationships with key clients (hotels, restaurants, caterers, etc.). o Regularly meet with clients to understand their needs, challenges, and business goals. o Provide personalized service, responding to client inquiries and resolving issues promptly. 2. Business Development & Sales: o Identify new business opportunities within the HORECA sector. o Conduct market research and competitor analysis to stay ahead of industry trends. o Develop and execute sales strategies to achieve revenue and profit targets. o Negotiate contracts, pricing, and terms with clients. 3. Account Strategy & Planning: o Create customized account plans for each key client, setting clear objectives and timelines. o Collaborate with internal teams (sales, marketing, logistics, and product development) to ensure client needs are met. o Monitor the performance of each account, identifying opportunities to improve and expand the partnership. 4. Product and Service Customization: o Understand the unique needs of the HORECA industry and propose tailored solutions or products. o Offer value-added services such as product training, marketing support, and menu consulting to clients. o Stay informed about new product offerings and innovations that could benefit HORECA clients. 5. Customer Support & Retention: o Act as the main point of contact for key clients, ensuring they are satisfied with the product/service. o Anticipate customer needs and address any concerns or complaints to maintain a positive relationship. o Regularly review contract terms, sales performance, and delivery schedules to ensure client satisfaction. 6. Reporting & Analysis: o Track sales performance, account growth, and client activity. o Provide regular reports and forecasts to senior management. o Analyze account data to identify opportunities for upselling or cross-selling products/services.