Group Brand Manager - Pharma

KEY ACTIVITIES:
- Recommend a marketing mix after analysing business priorities- Defining purpose for selecting the brand for campaign- Develop the marketing plan to execute the campaign- Maintain the expense to sale ratio to meet profitability- Increase market share in the given market by marketing initiatives- Increase Rxns and Rxber of the brand in the assigned market- Keep close eye on competitor's activities to develop further marketing plans- Coordination with medical, art, purchase, legal, compliance dept. for the promotional inputs & materials- Vendors Management as to get things on time- Assess execution of Divisional / brand strategy at ground level for superior performance compared to competitors- To do a regular monthly 5-6 days field work- Gather insights for future developmentsRECOMMENDATIONS:
- Marketing plan which includes strategy and execution plans to (GPM / MM)- Training & motivation programs for field force to (GPM / MM)RELEVANT EXPERIENCE:
- Total 4-6 years in brand management,- Good communication & interpersonal skills