Career Point consultancy Kolkata

KEY ACTIVITIES: - Recommend a marketing mix after analysing business priorities - Defining purpose for selecting the brand for campaign - Develop the marketing plan to execute the campaign - Maintain the expense to sale ratio to meet profitability - Increase market share in the given market by marketing initiatives - Increase Rxns and Rxber of the brand in the assigned market - Keep close eye on competitor's activities to develop further marketing plans - Coordination with medical, art, purchase, legal, compliance dept. for the promotional inputs & materials - Vendors Management as to get things on time - Assess execution of Divisional / brand strategy at ground level for superior performance compared to competitors - To do a regular monthly 5-6 days field work - Gather insights for future developments RECOMMENDATIONS: - Marketing plan which includes strategy and execution plans to (GPM / MM) - Training & motivation programs for field force to (GPM / MM) RELEVANT EXPERIENCE: - Total 4-6 years in brand management, - Good communication & interpersonal skills