Graphic Designer

Role & responsibilities

• Create engaging designs for digital campaigns, social media, websites, print collaterals, packaging, and branding projects.
• Develop brand identities, logos, typography systems, and brand guidelines.
• Apply principles of typography, composition, and color theory to all design work.
• AI & Modern Tools : Use AI-assisted tools (e.g., MidJourney, DALL•E, Adobe Firefly, Runway) for ideation, mood boards, and creative exploration.
• Leverage AI for workflow efficiency automating repetitive tasks (background removal, resizing, image generation).
• Stay updated on emerging design technologies and suggest innovative uses for client projects.
• Work closely with social media managers, copywriters, and account managers to execute campaigns.
• Understand client briefs and translate them into strategically aligned visual concepts.
• Design static and motion assets for social media (Instagram, YouTube, LinkedIn, TikTok, etc.).
• Create simple animations, GIFs, and video overlays using After Effects or AI-driven motion tools.
• Prepare print-ready files (bleed, CMYK, DPI specs) and digital-optimized assets for multiple platforms.
• Ensure consistency and accuracy across all deliverables.

Strong grasp of:

• Typography (hierarchy, pairing, kerning, readability).
• Color theory and brand psychology.
• Layout, composition, and grid systems.
• Brand identity development.
• Familiarity with AI design tools (MidJourney, Firefly, DALL•E, Runway, Canva AI).
• Knowledge of UI/UX basics for digital platforms.
• Excellent time management, adaptability, and communication skills.

Preferred candidate profile

• Bachelors degree/diploma in Graphic Design, Visual Communication, or related field.
• 2+ years of professional design experience (agency experience preferred).
• Strong portfolio showcasing branding, typography, digital design, and motion graphics.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, XD) and Figma.