Graphic Designer - Digital

3 - 8 years

4 - 8 Lacs

Posted:9 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

The Graphic Designer is responsible for conceptualizing and creating visually compelling digital assets that effectively communicate the brand s message across various digital channels. This role requires a creative and technically skilled designer who is adept at translating marketing strategies into engaging visual content. Working closely with marketing, content, and product teams, the Graphic Visualizer ensures all digital graphics are on-brand, innovative, and tailored to drive audience engagement.

Key Responsibilities:

  • Visual Content Creation:

    Develop high-quality digital graphics, illustrations, and layouts for websites, social media, digital advertisements, email campaigns, and other digital platforms.

  • Concept Development:

    Collaborate with cross-functional teams to understand project goals and transform ideas into effective visual designs.

  • Brand Consistency:

    Ensure that all visual assets adhere to established brand guidelines and maintain consistency across all digital channels.

  • Trend Integration:

    Stay current with emerging design trends, digital marketing strategies, and technological advances to continually refine and enhance visual content.

  • Collaboration:

    Work closely with marketing, content creators, and product teams to align design efforts with strategic digital campaigns.

  • Asset Management:

    Assist in the creation and maintenance of a comprehensive digital asset library, including templates and visual guidelines.

Qualification:

  • Bachelor s degree in Graphic Design, Visual Communications, or a related field.
  • Minimum of 3 years experience in digital design or a related role.
  • Proficiency with industry-standard design tools (e.g., Adobe Creative Suite including Photoshop, Illustrator, InDesign; Sketch or equivalent).
  • Strong portfolio showcasing a range of digital design projects and creative solutions.
  • Excellent understanding of digital marketing principles and how design influences user engagement.
  • Strong communication, collaboration, and project management skills.
  • Detail-oriented with a passion for creative innovation and problem-solving.

Preferred Skills:

  • Experience with motion graphics and video editing tools.
  • Familiarity with UI/UX design principles.
  • Ability to work effectively in a fast-paced, dynamic environment.

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