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Search Engine Optimization Lead Global Fertility Solutions

3 - 4 years

4 - 5 Lacs

Gurugram

Work from Office

Role & responsibilities : Execute and refine SEO strategies to drive organic traffic, improve keyword rankings, and increase qualified conversions. Manage on-page and technical SEO for multilingual websites (Hreflang, localized keyword optimization, content adaptation). Perform comprehensive keyword research and competitor analysis using Semrush, Google Search Console, and similar tools. Optimize site architecture, internal linking, and structured data for better visibility on Google and answer engines (e.g., GPTs, Gemini, Bing AI). Monitor and improve CTR (Click-Through Rate) and organic performance through SERP features, meta optimization, and testing. Develop and implement conversion-focused SEO content in collaboration with content and design teams. Leverage Generative AI tools for content ideation, topic clustering, and featured snippet optimization. Track, report, and analyze website analytics and SEO performance KPIs, providing actionable insights. Stay updated with search engine algorithm updates, AI advancements, and industry trends.

Posted 1 month ago

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