8.0 - 12.0 years

0 Lacs

karnataka

On-site

As a General Manager - Performance & Growth, you will be a visionary and results-driven leader passionate about driving user growth through cutting-edge digital marketing strategies. Leading a high-performing team, you will accelerate user acquisition and engagement efforts, owning performance marketing channels, SEO, affiliates, and digital communications to directly impact top-line and bottom-line growth. Your role involves optimizing massive budgets, leveraging data for unlocking new opportunities, and building a world-class marketing engine. Your responsibilities will include developing and executing the overarching strategy for Performance Marketing, SEO, Affiliates, and digital communications to align with aggressive growth targets. You will drive high-quality user acquisition across key channels like Google SEM, Metasearch partners, Ad Networks, Affiliates, and Facebook while continuously exploring and scaling new avenues. Additionally, you will own the end-to-end performance of digital campaigns, focusing on ROI, retention, and engagement, and provide data-driven insights for continuous improvement. Collaborating closely with internal Product and Tech teams, you will ensure seamless campaign tracking, robust attribution, and continuous conversion rate optimization projects. Working with external Meta partners, you will uncover new growth opportunities and conduct competitive analysis. Partnering with Business and Product teams, you will optimize offers and landing pages to improve conversion rates and deliver top-line and bottom-line targets. You will build, mentor, and empower a high-performing performance marketing team, fostering a culture of continuous learning, innovation, and accountability. To excel in this role, you should have 8-10 years of progressive experience in digital marketing, with at least 3 years in a leadership role managing a performance marketing team in an e-commerce or high-growth consumer internet company. Your deep channel expertise should include hands-on experience in running and optimizing large-scale marketing campaigns across Google Ads (SEM), Facebook/Meta platforms, and other major digital ad networks. Proficiency in Metasearch partners, Affiliate marketing, SEO, Google Tag Manager (GTM), and marketing automation tools is a significant plus. Strong quantitative abilities, problem-solving skills, data analysis capabilities, and experience with Google Analytics (GA) for actionable insights are essential. Demonstrated experience in managing and optimizing significant marketing budgets effectively, meeting and exceeding business goals through performance-driven marketing strategies, and staying updated on emerging trends in digital marketing and ad-tech are key requirements. Exceptional organizational, communication, project management skills, and an MBA from a Tier-1 institute are preferred credentials for this role.,

Posted 3 days ago

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Paid Search (SEM) Manager M+C Saatchi UK

5.0 - 9.0 years

0 Lacs

karnataka

On-site

As a Manager of Search Engine Marketing, you will be responsible for leading the search engine marketing activities for all APAC clients. Your primary role will involve working closely with the AD to develop and implement SEM strategies, overseeing daily account management, and ensuring that performance goals are met. Collaboration with the client services team will be essential to manage client relationships and campaign performance effectively. Your duties will include ensuring the adoption of best practices in SEM, staying updated on industry developments, and conducting SEM account audits. Additionally, you will be responsible for testing automation tools and scripts to enhance team efficiencies and SEM performance. New business development for clients seeking search strategy expertise will also be a key aspect of your role. To excel in this position, you should have at least 5 years of experience in Paid Search Marketing within an agency. Proficiency in Google SEM, Google SA360, Google Ads Editor, Bing Ads, and Apple Search Ads is required, with knowledge of Google Shopping and Google Ads script being advantageous. Experience in managing junior team members, utilizing reporting tools, and hands-on experience with MS Office is essential. Strong analytical skills, effective communication, and the ability to build relationships with media partners, internal teams, and clients are critical for success in this role. The ideal candidate will be a self-starter with a proven track record of delivering on clients" KPIs. You should possess exceptional attention to detail, problem-solving skills, and the ability to work in a fast-paced, technology-focused environment. Training and providing guidance to junior staff, managing workloads, and fostering their growth will also be part of your responsibilities. This position is open for candidates in Bangalore and Delhi.,

Posted 1 week ago

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