Google / Meta Ads Manager

As a skilled Performance Marketer with expertise in Google and Meta platforms, you will be joining our ecommerce division to manage and execute performance marketing campaigns aimed at driving traffic, acquiring new customers, and generating revenue growth. Your responsibilities will include creating and implementing customer acquisition strategies across paid channels, optimizing marketing activities for ROI, and playing a key role in formulating business growth strategies. You will be executing and optimizing performance marketing campaigns to maximize traffic, customer acquisition, and revenue growth. Additionally, you will build and implement customer acquisition strategies across paid channels, ensuring an efficient and diversified acquisition funnel. Your role will involve driving performance across all channels, including Facebook, Google, organic, direct, and affiliate sources, optimizing marketing budgets to maximize Cost Per Acquisition (CPA) and scale new customers efficiently. Regularly evaluating channel performance based on KPIs, conducting A/B tests, and creating reports with actionable insights for ongoing optimization will be part of your responsibilities. You will also oversee digital D2C initiatives, ensuring customer delight through on-site and off-site interventions, focusing on metrics such as sales, traffic, engagement, LTV/CAC, and NPS. Additionally, you will be developing and implementing 10X growth ideas to discover new ways to grow or optimize existing referral funnels. Ensuring an optimal performance marketing channel mix, including digital media, offline channels, analytics, and CRM, and actively managing and growing paid campaigns while overseeing operations of websites, apps, and content platforms, will be essential aspects of your role. To be successful in this position, you should have 2-4 years of experience in performance marketing, preferably with a D2C brand or agency, and proficiency with attribution platforms like Branch, Adjust, and Appsflyer, as well as Google Analytics. Strong analytical skills, the ability to leverage data, metrics, and consumer behavior trends, expertise in building multi-channel marketing strategies, and experience in creating end-to-end online customer journeys are also required. Join our team and play a critical role in driving growth and success for our ecommerce division!,