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5.0 - 10.0 years

7 - 12 Lacs

Noida

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The Opportunity: Lead Autobit's Marketing into the Future We're seeking a data-driven, results-oriented, and creatively agile Marketing Manager to own and execute our marketing strategy. This isn't just about traditional campaigns; it's about leveraging the latest trends in AI-powered marketing, community building, content personalization, and full-funnel attribution to drive brand awareness, generate qualified leads, and accelerate customer acquisition for our SaaS solutions. You'll be a key player in shaping Autobit's voice and market position. What You'll Do (Key Responsibilities): Develop & Execute Modern Marketing Strategies: Design and implement comprehensive, multi-channel marketing strategies aligned with Autobit's business objectives, focusing on measurable ROI. Champion a data-first approach, utilizing analytics to inform decisions, optimize campaigns, and demonstrate marketing's contribution to revenue. Integrate Account-Based Marketing (ABM) principles for targeted B2B outreach where applicable. Content & Storytelling Authority: Oversee the creation and distribution of compelling, high-quality, SEO-optimized content (blog posts, whitepapers, case studies, webinars, video scripts, social media updates) that resonates with our target audience and positions Autobit as a thought leader. Develop personalized content journeys that nurture leads through the funnel. Explore and implement AI tools for content ideation, creation assistance, and optimization. Digital & Performance Marketing Excellence: Manage and optimize all digital marketing channels: SEO/SEM, email marketing, social media (organic & paid), content syndication, and paid advertising (PPC, social ads). Implement and manage marketing automation workflows (e.g., HubSpot, Marketo, Pardot) for lead nurturing, scoring, and segmentation. Continuously A/B test and optimize campaigns for improved conversion rates (CRO). Brand & Community Evangelism: Champion and evolve the Autobit brand voice, ensuring consistency across all touchpoints. Develop and nurture an engaged online community around Autobit, fostering brand advocacy and gathering valuable customer insights. Explore influencer collaborations and partnerships with relevant industry voices. Data, Analytics & Reporting: Define, track, and report on key marketing KPIs (MQLs, SQLs, CAC, LTV, conversion rates, pipeline contribution). Utilize analytics tools (e.g., Google Analytics, Mixpanel, CRM dashboards) to provide actionable insights and drive continuous improvement. Present performance reports to leadership, highlighting successes, learnings, and future recommendations. MarTech Stack Management & Innovation: Evaluate, implement, and manage marketing technologies to enhance efficiency and effectiveness. Stay ahead of emerging marketing trends, tools (especially AI-driven), and best practices, recommending and piloting new approaches. Cross-Functional Collaboration: Work closely with Sales to ensure strong MQL-to-SQL conversion, align messaging, and support sales enablement. Collaborate with Product teams on go-to-market strategies, product launches, and feature announcements. Partner with Customer Success to leverage customer stories and identify opportunities for advocacy. Who You Are (Qualifications & Skills): Bachelors degree in Marketing, Business, Communications, or a related field. 5+ years of progressive experience in B2B SaaS marketing, with a proven track record of developing and executing successful marketing strategies that drive measurable growth. Deep understanding of modern marketing principles: content marketing, SEO/SEM, social media marketing, email marketing, marketing automation, ABM, and performance analytics. Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). Proficiency with analytics tools (e.g., Google Analytics, Google Tag Manager, social media analytics). Excellent written and verbal communication skills, with a talent for crafting compelling narratives and clear, concise messaging. Strong analytical and problem-solving skills; a data-driven decision-maker with a growth mindset. Ability to thrive in a fast-paced, agile environment and manage multiple projects simultaneously. Creative, curious, and passionate about staying on the cutting edge of marketing innovation. Bonus Points If You Have: Experience with AI-powered marketing tools and techniques. Experience building and managing online communities. Video marketing and production skills. Familiarity with Trading Terminal Softwares. Relevant certifications (e.g., Google Ads, HubSpot, Google Analytics). Why Join Autobit? Be a pivotal part of a growing, innovative software company. Opportunity to make a significant impact and shape the future of our marketing. Collaborative, supportive, and forward-thinking work environment. Competitive salary, benefits package, and opportunities for professional development. Ready to Drive the Future of Marketing at Autobit? If you're a visionary marketer passionate about leveraging new trends to drive growth in the SaaS space, we'd love to hear from you! Please submit your resume and a cover letter detailing your relevant experience, your vision for modern marketing, and why you're the perfect fit for Autobit. On 8115677271 whatsapp only/

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1.0 - 6.0 years

2 - 5 Lacs

Navi Mumbai

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Create and maintain content related to HR processes, product features, and support material. Write clear and engaging content for internal and external audiences. Collaborate with product, support, and marketing teams to gather insights and requirements. Ensure consistency in tone, language, and content structure. Help make the product easier to use by creating clear and helpful content. Keep content up to date with product enhancements and industry developments.

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2.0 - 7.0 years

3 - 6 Lacs

Kolkata

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Role & responsibilities Looking for an experienced PPC Specialist/Google Ads Specialist with a strong knowledge of social media marketing. Skills Required: Google Ads SMM SMO Social Media Ads Pay Per Click Google Analytics Preferred candidate profile Must have 3+ years of experience in the same field Must have strong experience in Google Ads Should be an expert in Google Analytics Social media marketing should be a major part of the work profile Must be an expert in SMO, SMM & META ADS

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7.0 - 12.0 years

7 - 13 Lacs

Ahmedabad

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A Head of SEO is responsible for developing and executing SEO strategies to improve a company's online presence and search rankings . They lead an SEO team, and their responsibilities include: Developing SEO strategies : Creating and implementing strategies to improve organic traffic, visibility, and search rankings Conducting research : Performing keyword research and competitor analysis to develop content plans Optimizing content : Optimizing web content, paid search ads, and landing pages Monitoring and analyzing : Monitoring and analyzing ongoing SEO campaigns, and reviewing and optimizing old content Setting goals : Setting SEO performance goals and measuring them using KPIs Leading a team : Leading a small SEO team, including coaching and development Developing relationships : Developing and maintaining relationships with external partners, agencies, and platforms Key Skills Required Strategic thinking Strong analytical skills Technical proficiency Continuous learning ability Experience with pivot tables, Vlookup, and other Excel features Exceptional leadership skills Excellent people skills Interpersonal skills Male Candidate B.E / B.etch Mandatory

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3.0 - 8.0 years

9 - 13 Lacs

Bengaluru

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Serve as the primary point of contact between clients and internal teams including SEO, performance marketing, social media, design, content and web development. Take complete ownership of project timelines and key deliverables ensuring high-quality output within agreed deadlines. Oversee and manage digital marketing campaigns with a strong focus on SEO and performance marketing. Analyze campaign performance, identify improvement areas, and implement/suggest strategies to ensure ROI and client satisfaction. Conduct thorough quality checks across all deliverables for accuracy, brand consistency, and adherence to guidelines before client submission. Lead internal briefings, regular status meetings, and follow-ups to ensure cross-functional alignment. Anticipate client needs, offer proactive solutions, and consistently look for ways to enhance value delivery. Build and maintain strong, transparent client relationships through clear and timely communication. Identify and drive growth opportunities for clients through strategic recommendations and service expansion. Requirements Must-Have Skills 3+ years of experience in account or project management within a digital marketing agency environment. Good understanding of SEO and performance marketing (Google Ads, LinkedIn Ads, etc.). Excellent organizational and multitasking skills with a keen eye for detail and quality assurance. Proven ability to handle multiple projects simultaneously in a fast-paced, deadline-driven setting. Strong communication skills both written and verbal with a client-first approach. Proficiency in marketing tools such as Google Analytics, Google Ads, SEMrush, Ahrefs, etc.

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4.0 - 9.0 years

10 - 11 Lacs

Mumbai

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We are looking for a Marketing Specialist, PaidSocial to join our Amazon MX Player team and help driving new customer acquisition. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business. This person will be passionate about measuring ROI, as well as a thinking big to develop capabilities to optimize Paid Social. This person will build highly impactful acquisition campaigns and test into white space opportunities. A creative mindset for pushing boundaries, and the ability to work effectively with partners are some of the key skills we are looking for. Proficiency in platforms like Facebook Ads Manager, LinkedIn Ads, Google Ads is crucial. Familiarity with tools like Google Analytics, Facebook Insights, and Twitter Analytics is necessary for tracking campaign performance and making data-driven decisions. Manage and execute multiple ad campaigns including but not limited to audience research, account setup, campaign configuration and implementation. Analyze data and metrics to create weekly and monthly reports on App traffic, user engagement, and ROI Translate channel insights into test plans, product/feature proposals, and opportunities for optimization. Define and run tests, including A/B experiments to test new vendor features and/or inform new product development. Planning, management, and execution of all Amazon MX Player Paid Social campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding and invoice management Achieve targeted performance KPIs including optimizations and campaign troubleshooting Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance to drive best practices, identify testing opportunities and develop roadmaps Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality. Partner with strategic cross-functional teams to support GTM plans for upcoming content launches - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience in a marketing role - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience communicating results to senior leadership - Experience building, executing and scaling cross-functional marketing programs - 4+ years experience using any of the following Paid Social management tools: Facebook Ads Manager, Google Ads, LinkedIn Ads etc. - Paid Social bid management platform experience required - Experience with keyword analysis, common keyword research tools. - Experience using integrated campaigns to solve brand/business challenges - 4+ years in Paid Social managing direct response or acquisition marketing campaigns in the media entertainment industry. - Demonstrated leadership and communication (written and verbal) skills to drive recommendations. Ability to articulate tradeoffs, explain complex issues and communicate plans to senior executives - Time-management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously, making the necessary trade-offs among customer experience, scope, and time to market. - Ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities.

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3.0 - 5.0 years

12 - 16 Lacs

Gurugram

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Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos. Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e), ATT, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally. Besides its SaaS business, Circles operates three other distinct businesses: Circles.Life : A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity. Circles Aspire : A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide. Jetpac : Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year. Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers. About Jetpac Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. Were a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think youve got the guts, the smarts, and the hustle to join us, then keep reading! Job Overview We re looking for a Performance Marketing Lead to drive Jetpac s paid growth engine across digital channels. This role demands someone who s equally data-obsessed and creative, hands-on with campaign execution, but also strategic enough to shape the direction of our growth. You ll manage a significant performance marketing budget, experiment aggressively, and unlock new levels of scale and efficiency. If youre someone who wakes up thinking about CAC, ROAS, and LTV youll fit right in. Key Responsibilities Strategy Execution Develop and execute a high-impact performance marketing strategy across Meta, Google, programmatic, and other key channels Own customer acquisition metrics CAC, ROAS, CPA, CVR, retention and continuously optimize for them Run full-funnel campaigns for different user cohorts, geographies, and product lines Scale campaigns profitably with a data-driven mindset while managing channel-specific budgets Campaign Management Launch, monitor, and optimize campaigns across platforms, audiences, creatives, and geos Set up robust tracking, attribution, and reporting infrastructure (with help from analytics if needed) Run rigorous A/B tests on creatives, copy, audiences, and landing pages Constantly identify new growth channels Data Analytics Define and track KPIs across the funnel (impressions to repeat purchases) Leverage tools like GA4, Mixpanel and Looker/Data Studio for performance insights Use data to craft compelling narratives around whats working, what s not, and what s next Coordinate with BI and product teams to close the loop on post-click behavior Creative Messaging Collaborate with design and content teams to create high-converting ad creatives Develop localized messaging strategies per region or audience segment Stay on top of platform-specific creative trends and adapt accordingly Cross-Functional Collaboration Partner with product, lifecycle, KOL/affiliate, and brand teams to align on campaigns and goals Work with CRM to create multi-touch journeys (ad + email + in-app) Align with the customer support team to understand friction points and improve targeting Reporting Optimization Deliver weekly and monthly performance reports with actionable insights Present learnings, growth hypotheses, and experiment roadmaps to leadership Maintain clear documentation on campaigns, experiments, and key decisions Requirements 3-5 years of hands-on experience in digital/performance marketing Proven experience scaling acquisition campaigns across Meta, Google and other major platforms Bachelor s degree in Marketing, Business, or a related field Deep understanding of campaign performance metrics and attribution models Experience managing multi-country or multi-lingual campaigns is a big plus Strong analytical skills and fluency with ad platforms and data tools Excellent communication and stakeholder management skills Comfortable working in a fast-paced, high-ownership startup environment Preferred Experience Prior experience in a tech startup or high-growth DTC brand Background in travel, telecom, or fintech verticals is a strong plus Familiarity with eSIM or digital telco space is a bonus Desired Skills Hands-on experience with tools like Google Ads, Meta Ads Manager, DV360 Strong proficiency with Google Analytics, Mixpanel, Amplitude, Looker Knowledge of creative performance analysis and storytelling through data Familiarity with MMPs like AppsFlyer, Branch, or Adjust Growth mindset with a passion for experimentation and iteration Ability to think like a performance marketer and a product manager What We Offer: Competitive salary and excellent performance-based incentives. Comprehensive benefits package, including health, dental, and vision coverage. Flexible work arrangements with remote or hybrid options. Opportunity to work with a dynamic and innovative global team. Career growth and professional development opportunities

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4.0 - 9.0 years

5 - 8 Lacs

Gurugram

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Implement and manage tags using Tealium iQ. Configure and maintain data layers and load rules. Integrate Tealium with analytics platforms (e.g., Google Analytics, Adobe Analytics). Work with marketing and development teams to ensure proper data tracking. Troubleshoot tag issues and optimize performance. Requirements: Proven experience with Tealium products (iQ, EventStream, AudienceStream). Strong understanding of HTML, JavaScript, and web technologies. Familiarity with digital marketing and analytics tools. Excellent problem-solving and communication skills. Good to Have: Experience with server-side tagging. Knowledge of customer data platforms (CDP) and privacy regulations (GDPR/CCPA). Tealium

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4.0 - 6.0 years

20 - 25 Lacs

Bengaluru

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We are seeking a skilled Salesforce Marketing Cloud Developer to join our growing marketing technology team. The ideal candidate will have a strong command of SFMC, especially in building and managing transactional email journeys, implementing complex dynamic email templates, and working with REST APIs. This role requires technical proficiency as well as the ability to collaborate with cross-functional teams to deliver data-driven marketing solutions. YOUR ROLE AT SIXT Design, build, and optimize automated transactional journeys using Journey Builder Develop and maintain dynamic email templates using AMPscript and SSJS Integrate SFMC with external systems via REST API, ensuring seamless data flow Create and manage sender profiles, delivery profiles, and subscription centers Write efficient and optimized SQL queries in Automation Studio for segmentation and data manipulation Utilize Data Views for reporting and data extraction Ensure compliance with data privacy laws and email best practices Troubleshoot and resolve technical issues within SFMC Collaborate with CRM, analytics, and marketing teams to align email marketing strategies with business goals YOUR SKILLS MATTER Bachelors/master s Degree in Computer Science or similar discipline 4-6 years of hands-on experience with Salesforce Marketing Cloud Strong experience with Journey Builder, Email Studio, Automation Studio, and Content Builder Proficient in AMPscript, SQL, and SSJS Familiarity with REST/SOAP API integrations in SFMC Experience working with Data Extensions, Data Views, and relational data models Knowledge of email deliverability, CAN-SPAM compliance, and email best practices Strong analytical, problem-solving, and communication skills Good to have SFMC certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Developer) Good to have experience with real-time event-triggered messages Familiarity with tools like Salesforce CRM, Google Analytics, or any CDP platforms WHAT WE OFFER Cutting-Edge Tech: You Will be part of a dynamic tech-driven environment where innovation meets impact! We offer exciting challenges, cutting-edge technologies, and the opportunity to work with brilliant minds Competitive Compensation: A market-leading salary with performance-based rewards Comprehensive Benefits: Health insurance, wellness programs, and generous leave policies Flexibility Work-Life Balance: Our culture fosters continuous learning, collaboration, and flexibility, ensuring you grow while making a real difference. Hybrid Work policies

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3.0 - 8.0 years

9 - 13 Lacs

Bengaluru

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At Draup, the Harvester team plays a key role in gathering large-scale data from a wide range of public sources. This data powers our platform s machine learning models and strategic insights used by global enterprises. As a Associate Product Manager Technical , you ll support the development and improvement of our data extraction systems. You ll collaborate with engineering and data teams to help deliver product features, maintain documentation, and keep things moving smoothly. This role is perfect for someone early in their product journey who s eager to learn and grow in a technical environment. What You ll Do Assist with Requirements: Help collect and organize product requirements from internal stakeholders. Translate Needs to Tasks: Support the creation of clear and actionable user stories and documentation for the engineering team. Collaborate with Tech Teams: Work alongside engineers and data scientists to understand how things work and help with testing and tracking progress. Support Product Development: Help monitor ongoing tasks, coordinate with team members, and assist with feature testing and rollout. Maintain Documentation: Keep product and process documentation up to date and easy to understand. Coordinate Meetings: Support sprint planning, team check-ins, and backlog grooming sessions. Learn Grow: Build your product thinking and technical knowledge through hands-on experience and mentorship. Who You Are A Bachelor s degree in Engineering, Computer Science, or a related field. An MBA with strong technical understanding is also welcome. 1 2 years of experience in a product management, business analyst, or similar role. Strong communication skills, both verbal and written. Proactive, organized, and eager to work across teams. Comfortable with basic technical concepts and interested in backend systems and data platforms. Bonus if You Have Knowledge of querying databases using SQL, NOSQL or similar tools. Exposure to data ingestion, web scraping, or large-scale backend systems. Familiarity with tools or platforms like JIRA, Airflow, Redis, MongoDB, Elasticsearch, or Puppeteer/Playwright. Experience working in Agile environments or using task-tracking tools like Confluence and JIRA. Why Join Draup Work on real-world challenges that power decision-making at top enterprises. Learn from experienced engineers and product leaders. Be part of a collaborative, growth-focused team. Build your career at the intersection of data, product, and technology.

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6.0 - 11.0 years

7 - 12 Lacs

Bengaluru

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Lead end-to-end design of Draup s website with a focus on clean, conversion-driven, high-impact UI/UX. Define and evolve Draup s visual identity across all online and digital brand touchpoints. Establish and maintain a scalable design system that reflects the company s intelligence-first ethos. Translate complex messaging into simple, elegant, and compelling visual narratives. Collaborate with content, product marketing, and web development to execute campaigns with high visual fidelity and speed. Guide and mentor other designers you ll have one direct report from Day 1, with a scope to grow a larger team. Ensure design quality, consistency, and excellence across all marketing assets and channels. What We re Looking For 4 6 years of experience in visual and web design, preferably in B2B SaaS or enterprise tech. A portfolio that shows cases stunning websites , clean design language, and deep UI/UX thinking . Strong understanding of information hierarchy , interaction design, and responsive design. Fluency in tools like Figma, Web flow (or equivalent), Adobe Creative Suite. High speed of execution and ability to operate in fast-paced environments. A strong design POV you care deeply about aesthetics, usability, and originality. Leadership experience or a demonstrated appetite to own and scale the design function.

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5.0 - 8.0 years

8 - 13 Lacs

Mumbai, Navi Mumbai

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Digital Campaign Strategy and Execution : Design and execute performance-driven digital marketing campaigns on platforms such as Meta Ads, Google Ads, Affiliate. Develop targeted campaigns tailored to micro-markets and specific property categories. Lead Generation and Conversion Optimization : Focus on generating high-quality leads with a strong likelihood of conversion into site walk-ins and bookings. Continuously monitor and optimize campaigns to improve ROI and reduce cost per lead (CPL). Business Target Alignment : Understand business objectives and translate them into actionable digital marketing strategies to achieve lead generation and walk-in targets. Work towards meeting and exceeding key performance metrics aligned with organizational goals. Innovation and Platform Exploration : Explore and implement innovative strategies and emerging digital platforms to generate high-intent leads. Stay ahead of industry trends to drive new ideas and ensure competitive advantage. Performance Analysis and Reporting : Analyze campaign performance using tools such as Google Analytics, CRM platforms, and in-platform insights. Stakeholder Collaboration : Coordinate with internal teams, including pre-sales, sales, and senior management, to ensure digital marketing efforts align with project goals. Provide timely updates and recommendations to ensure successful execution of campaigns. Candidates Profile : Bachelor s degree in marketing, business, or a related field. Minimum of 5 years of experience in digital performance marketing, preferably in real estate or high-involvement industries. Proven expertise in Meta Ads, Google Ads, and affiliate marketing. Strong analytical skills with a track record of using data to optimize campaigns and improve outcomes. Ability to manage budgets effectively and deliver on lead generation targets under tight deadlines. Excellent communication and collaboration skills for cross-functional coordination. Creativity and a proactive approach to exploring innovative lead generation strategies. Experience in real estate digital marketing, with an understanding of micro-market-specific strategies. Certifications in Google Ads, Meta Blueprint, or similar digital marketing tools. Familiarity with Mumbai s real estate trends and audience behavior. Key Skills : Performance Marketing Marketing Executive

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1.0 - 4.0 years

3 - 7 Lacs

Noida

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We are seeking a creative, detail-oriented, and data-driven Social Media Executive to manage and grow our brand s online presence across platforms. The ideal candidate should have a passion for digital storytelling, a deep understanding of social media trends, and the ability to execute campaigns that drive engagement, awareness, and conversions. Develop, curate, and manage content (text, images, video) for all social media channels including LinkedIn, Instagram, Facebook, Twitter, and YouTube. Monitor and respond to audience interactions, comments, and messages in a timely and professional manner. Collaborate with the design and content teams to ensure consistent branding and voice across all platforms. Plan and execute monthly content calendars aligned with marketing campaigns and key events. Track key performance metrics such as engagement rates, follower growth, impressions, CTR, and ROI. Analyze campaign performance using tools like Meta Business Suite, LinkedIn Analytics, and Google Analytics. Stay up-to-date with the latest social media best practices, platform updates, and industry trends. Coordinate with influencers, partners, or agencies for brand collaborations and campaigns. Assist in boosting and running paid promotions with the digital advertising team. Total Experience Expected: 01-04 years Bachelor s degree in Marketing, Communications, Media Studies, or a related field. 1-2 years of hands-on experience in social media management, preferably in a corporate or agency setting. Strong understanding of major so

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4.0 - 7.0 years

15 - 22 Lacs

Noida

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Role & responsibilities Experience working as an ETL developer in a Data Engineering, Data Warehousing or Business Intelligence team Understanding of data integration/data engineering architecture and should be aware of ETL standards, methodologies, guidelines and techniques Hands on with python programming language and its packages like Pandas, NumPy Strong understanding of SQL queries, aggregate functions, Complex joins and performance tuning Should have good exposure of Databases like Snowflake/SQL Server/Oracle/PostgreSQL (any one of these) Broad understanding of data warehousing and dimensional modelling concepts Preferred candidate profile Architect, develop, and maintain a highly scalable data warehouse and build/maintain ETL processes. Utilize Python and Airflow to integrate data from across the business into data warehouse. Integrate third party data into the data warehouse like google analytics, google ads, Iterable

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3.0 - 4.0 years

5 - 9 Lacs

Pune

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SSM Networks and Software is looking for Digital Marketing Intern - Canva Expert to join our dynamic team and embark on a rewarding career journey Community management: designing social media campaign, creating social media contents, answering to customers comments or questions (Facebook, Twitter, LinkedIn, Instagram, TikTok). Managing the companys official website. Writing contents for the companys blog or website. Creating contents for mail diffusion (newsletter) or online diffusion. Follow-up and improvement of SEO. Helping the marketing team to follow-up and improve the digital marketing strategy - Eligibility: BBA/MBA Marketing, Mass Communication, Creative Background - Skills: Canva, Instagram/Facebook content, basic video editing - Internship: 3 6 months with PPO option - Passion for branding and content creation is a must

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3.0 - 8.0 years

6 - 11 Lacs

Kolkata, Mumbai, New Delhi

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Planning, editing and scheduling social-media content for KO across Facebook, Twitter, Instagram, LinkedIn and any other social-media platforms. Leading campaigns to expand KO s social-media outreach and subscription base, using current content as we'll as the archives. Working with the photo and multimedia team to develop exclusive content for KO s social-media channels. Analysing KO audience and developing strategies to better reach and serve it Preparing regular reports on KO s social-media and audience engagement and using these to bolster campaign. Writing and editing newsletters, and managing their delivery. Engaging with the marketing and administrative teams on driving KO campaigns Engaging with readers and subscribers comments and responses. Requirements : Candidates with experience in journalism are preferred. Knowledge of design and familiarity with Adobe Photoshop is a bonus. Applicants should be familiar with social-media platforms and analytical tools such as Google Analytics, HootSuite and CrowdTangle. They should exhibit sound editorial judgement and an enthusiasm for KO s commitment to improving the quality of writing and reporting in India. Candidates from marginalised communities are encouraged to apply. The KO requires team players with a willingness to be flexible. This is a full-time fellowship, for the duration of two years. Night, holiday and weekend work may be required.

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5.0 - 8.0 years

13 - 15 Lacs

Gurugram

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Owned Media Management (Website & SEO) Paid Media & Performance Marketing Content Marketing & Social Media Digital Analytics & Reporting Stakeholder & Cross-functional Coordination More about you 5-8 years of experience in digital marketing, with a focus on SEO, paid media, social media content, and performance marketing. Strong knowledge of tools like Google Ads, Google Analytics, Meta Ads Manager, SEMrush/Ahrefs, HubSpot, etc Experience with D2C and eCommerce performance marketing. Proficiency in marketing automation tools, and analytics platforms (GA4, Omniture, Sprinklr, etc) Excellent communication and stakeholder management skills. Strong analytical mindset with the ability to interpret data and generate insights. Ability to work in a fast-paced environment and manage multiple priorities. Preferred qualifications Bachelors/masters degree in Marketing, Communications, or related field. Experience in both B2C and B2B environment is a plus. Certification in Google Ads, HubSpot, Meta Blueprint, etc, is preferred.

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0.0 - 1.0 years

2 - 5 Lacs

Bengaluru

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We are looking for a dynamic and enthusiastic Digital Marketing Intern to join our team and work on promoting one of our in-house products. This is a hands-on internship where you'll have the opportunity to implement digital marketing strategies, manage campaigns, and contribute to the product s growth through online channels. Key Responsibilities: Assist in developing and executing digital marketing strategies for the product. Manage and grow the product s presence across platforms like Google, Meta (Facebook/Instagram), and LinkedIn. Create and schedule content for social media and blogs to increase visibility and engagement. Monitor and optimize paid marketing campaigns (Google Ads, Meta Ads, etc). Work on SEO strategies to improve organic visibility and rankings. Track and analyze campaign performance using tools like Google Analytics. Conduct competitor analysis and identify growth opportunities. Requirements: A recent graduate with a degree in Marketing, Communications, or a related field. Passionate about digital marketing and eager to learn. Basic understanding of marketing platforms like Google Ads, Meta Ads, SEO tools, and social media. Strong written communication and content creation skills. Comfortable working with tools like Canva, Google Analytics, etc Analytical mindset and attention to detail. Ability to multitask, prioritize, and work in a fast-paced environment.

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3.0 - 4.0 years

1 - 3 Lacs

Ahmedabad

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We are seeking a detail-oriented and proactive SEO Executive with 3 to 4 years of experience in executing and managing SEO, content, social media, and digital outreach strategies. The ideal candidate should be we'll-versed in both on-page and off-page SEO, analytics tracking, and social media engagement. This role is integral in driving organic growth, building brand visibility, and supporting content and social campaigns across various platforms. Key Responsibilities: Conduct keyword research write effective titles and meta descriptions Execute on-page SEO and technical SEO including internal linking, site structure, mobile responsiveness, etc Discover trending blog topics through competitor research, search trends, and audience interest. Create detailed blog outlines and documentation to share with content writers. Publish and format blogs in CMS platforms (eg, WordPress), ensuring proper use of images, meta tags, schema, and SEO best practices. Suggest and develop infographic ideas based on blog topics or data-driven stories to enhance user engagement and link-building efforts. Engage on Quora by identifying relevant questions, crafting informative answers, and linking back to relevant site content or blog posts where appropriate. Plan and execute link-building campaigns (eg, guest posting, PR submission, business listing, broken link building, outreach, etc). Plan and execute email marketing campaigns for newsletters, promotions, and other campaigns. Monitor and analyze website performance using Google Analytics (GA) and Google Search Console (GSC). Social Media Activities (Preferred but Not Required) Propose creative campaign ideas based on marketing objectives and seasonal trends. Develop engaging post concepts aligned with brand tone and content strategy. Assist in social media calendar preparation for platforms like Facebook, Instagram, LinkedIn, and Twitter. Coordinate with designers and update social media banners and creatives in line with campaign themes. Monitor engagement metrics and identify opportunities for boosting reach and interactions. Collaborate with the design and content teams to produce multimedia content for various platforms. Required Skills Competencies: 3-4 years of hands-on experience in digital marketing and SEO. Strong knowledge of Google Analytics, Google Search Console, SEO tools (Ahrefs, SEMrush, etc) Familiarity with CMS platforms such as WordPress. Proficient in developing content briefs, infographic concepts, and community engagement through platforms like Quora.

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1.0 - 4.0 years

3 - 6 Lacs

Bengaluru

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Join our team of passionate innovators who are breaking barriers and building the future of Web3 Together, we will make the complex simple, the inaccessible accessible, and the impossible possible Boost your innovation to an ALL TIME HIGH with us!Inside CoinDCX s BI & Analytics TeamOur BI & Analytics team transforms data into actionable insights that drive key decisions we're the analytical powerhouse behind CoinDCX, optimizing performance and strategy through data-driven insights If you have a passion for uncovering trends and enabling growth through data, join us in shaping the future of blockchain technology You need to be a HODLer of these * Excellent SQL skills and experience in at least one scripting language (Python or R) * Solid understanding of statistical methods and experiment designs * Must have hands-on experience with product analytics and BI tools like MixPanel Amplitude, Google Analytics, Looker, and Tableau You will be mining through these tasks * Providing Analytical recommendations to influence our product, marketing and strategy * Design and evaluate product and growth experiments backed by solid hypotheses Build and deploy machine learning models wherever necessary * Finding insights that influence decisions (product/features), spanning from early data explorations about user behaviour to multivariate experiments and optimisations * Providing user insights through data: cohorts analysis, user segmentation, funnels and behavioural analyses in partnership with growth, product, engineering and UXAre you the one? Our missing block * You are knowledge-hungry when it comes to VDA and Web3, always eager to dive deeper and stay ahead in this evolving space * The world of Web3 and VDA excites you, fueling your curiosity and driving you to explore new opportunities within this dynamic landscape * You act like an owner, constantly striving for excellence, impact, and tangible results in everything you do * You embrace a We over Me mindset, growing individually while fostering the growth of those around you * Change is your catalyst, igniting your passion to build and innovate * You think outside the box, unbound by limitations or doubt, always pushing the boundaries of what s possible Perks That Empower You Our benefits are designed to make a lasting impact on your life, giving you the freedom to create a work-life balance that truly suits you * Design Your Own Benefit: Tailor your perk package to fit your unique needs Whether you're eyeing a new gadget or welcoming a furry friend into your life, our flexible benefits ensure that you can prioritize what matters most to you * Unlimited we'llness Leaves: We believe in the power of we'll-being Take the time you need to recharge, knowing that your health is our priority With unlimited we'llness leaves, you can return refreshed, ready to build and grow * Mental we'llness Support: Your mental health is as important as your professional growth Benefit from access to health experts, free counseling sessions, monthly we'llness workshops, and regular team outings, all designed to help you stay balanced and connected * Bi-Weekly Learning Sessions: These sessions are more than just updates they re opportunities to fuel your growth Stay ahead with the latest industry knowledge, sharpen your skills, and accelerate your career in an ever-evolving landscape

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1.0 - 2.0 years

3 - 4 Lacs

Chennai

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As an Ad Operations Analyst, you will contribute towards monitoring, setting up of campaigns in WMC Owned and Operated platforms to ensure campaigns are executed flawlessly. The candidate will be knowledgeable in current SEO best practices and work with teams to setup and optimize all search ad content to increase performance. Understanding clients goals and objectives and ensure campaigns are setup to achieve these goals. What You ll Do Work closely with internal teams to guarantee client satisfaction on both programmatic and direct campaigns Manage day-to-day deliverables w.r.t ad campaigns across the companys owned and operated properties as well as any external distribution platforms Implement, monitor performance, and proactively surface opportunities including maximization or expansion of bid strategies. Run periodic analysis to assess performance of bid strategies and make optimization recommendations. Determine the appropriate bidding strategy and attribution model. Review audience strategy, determine and recommend appropriate measurement models, and factor for key levers like device, brand versus non brand (structure), specific conversion types, etc. Keyword research for both SEO and PPC campaigns and create and manage paid search ad campaigns What You ll bring B.E. or B.Tech. degree in Computer Science or another graduate equivalent stream Candidate with excellent articulation and communication skill set 1 - 2 years of experience in Ad Operations domain Willing to work in rotational shifts, including PST hours Strong familiarity with ad serving technologies, platforms and tools with hands on working experience Hands on knowledge on at-least one ads tool Google Ad Manager, Google Ad words, Google Analytics Campaign Optimization across Display/Search Platforms Trafficking across Display/Search Platforms Search Engine Optimization (SEO)

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1.0 - 3.0 years

3 - 5 Lacs

Hyderabad

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At Tempest Advertising in Bangalore, we believe that experience drives growth, and we bring our expertise to each client partnership. We focus on dynamic strategies and creativity that build brands and cultivate relationships. As part of our team, you ll contribute to meaningful campaigns and deliver impactful experiences across our client portfolio. Tempest Advertising is seeking an enthusiastic and driven Social Media Strategy Engagement Executive with 1-3 years of experience in social media management. This is an entry-level role for a motivated individual passionate about digital media, eager to collaborate on creative campaigns, and ready to become the go-to person for our clients. This position will handle daily management of our clients social media accounts, driving strategy, content coordination, and reporting, while delivering consistent, growth-focused experiences for our brands. Key Responsibilities: 1. Social Media Strategy Content Planning Develop tailored social media strategies for each client, aligning with their brand goals and target audiences. Collaborate closely with design and copy teams to plan engaging, brand-consistent content. Maintain a content calendar, ensuring timely postings and proactive client engagement. 2. Client Communication Relationship Management Serve as the primary point of contact for social media-related queries, maintaining regular, transparent communication with clients. Ensure client feedback is effectively communicated to internal teams and reflected in campaign adjustments. 3. Social Media Execution Oversee daily postings across multiple platforms, including but not limited to Instagram, Facebook, LinkedIn, and Twitter. Use social media management tools to schedule content, track engagement, and analyze performance. 4. SEO Analytics Employ SEO tools to optimize content for visibility and engagement, applying best practices for searchability and discoverability. Monitor KPIs, compile reports, and provide actionable insights based on analytics to guide campaign evolution. 5. Presentation Reporting Develop visually compelling presentations in PowerPoint to showcase performance metrics, campaign strategies, and client updates. Deliver regular performance reports and campaign progress updates to clients, recommending actionable steps for improvement. Key Performance Indicators (KPIs): Engagement Rate: Improve follower engagement across all client accounts, aiming for at least a 10% monthly engagement growth. Content Accuracy Consistency: Ensure 100% on-time, accurate postings in line with the content calendar and brand guidelines. Client Satisfaction: Achieve high client satisfaction scores based on responsiveness, communication, and strategic effectiveness. Presentation Quality: Deliver high-quality presentations that demonstrate clear insights, meeting or exceeding client expectations. Required Skills Qualifications: Education: Bachelor s degree in Marketing, Communications, Digital Media, or related field preferred. Experience: 1-3 years in social media management, preferably within an agency or similar fast-paced environment. Skills: Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and basic SEO tools (e.g., SEMrush, Moz). Strong communication skills, able to manage client expectations effectively and translate complex data into actionable insights. Expertise in PowerPoint for creating polished, data-driven presentations. Basic understanding of analytics and reporting tools (e.g., Google Analytics, Meta Insights). Creative: Eager to explore new social trends, bring fresh ideas, and infuse creativity into campaigns. Organized: Highly detail-oriented, with a strong sense of responsibility for maintaining an organized content calendar and ensuring on-time delivery. Analytical: Able to interpret social media analytics and refine strategies based on data insights.

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3.0 - 5.0 years

5 - 7 Lacs

Gurugram

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Job Overview We re looking for a Performance Marketing Lead to drive Jetpac s paid growth engine across digital channels. This role demands someone who s equally data-obsessed and creative, hands-on with campaign execution, but also strategic enough to shape the direction of our growth. You ll manage a significant performance marketing budget, experiment aggressively, and unlock new levels of scale and efficiency. If youre someone who wakes up thinking about CAC, ROAS, and LTV youll fit right in. Key Responsibilities Strategy & Execution Develop and execute a high-impact performance marketing strategy across Meta, Google, programmatic, and other key channels Own customer acquisition metrics CAC, ROAS, CPA, CVR, retention and continuously optimize for them Run full-funnel campaigns for different user cohorts, geographies, and product lines Scale campaigns profitably with a data-driven mindset while managing channel-specific budgets Campaign Management Launch, monitor, and optimize campaigns across platforms, audiences, creatives, and geos Set up robust tracking, attribution, and reporting infrastructure (with help from analytics if needed) Run rigorous A/B tests on creatives, copy, audiences, and landing pages Constantly identify new growth channels Data & Analytics Define and track KPIs across the funnel (impressions to repeat purchases) Leverage tools like GA4, Mixpanel and Looker/Data Studio for performance insights Use data to craft compelling narratives around whats working, what s not, and what s next Coordinate with BI and product teams to close the loop on post-click behavior Creative & Messaging Collaborate with design and content teams to create high-converting ad creatives Develop localized messaging strategies per region or audience segment Stay on top of platform-specific creative trends and adapt accordingly Cross-Functional Collaboration Partner with product, lifecycle, KOL/affiliate, and brand teams to align on campaigns and goals Work with CRM to create multi-touch journeys (ad + email + in-app) Align with the customer support team to understand friction points and improve targeting Reporting & Optimization Deliver weekly and monthly performance reports with actionable insights Present learnings, growth hypotheses, and experiment roadmaps to leadership Maintain clear documentation on campaigns, experiments, and key decisions Requirements 3-5 years of hands-on experience in digital/performance marketing Proven experience scaling acquisition campaigns across Meta, Google and other major platforms Bachelor s degree in Marketing, Business, or a related field Deep understanding of campaign performance metrics and attribution models Experience managing multi-country or multi-lingual campaigns is a big plus Strong analytical skills and fluency with ad platforms and data tools Excellent communication and stakeholder management skills Comfortable working in a fast-paced, high-ownership startup environment Preferred Experience Prior experience in a tech startup or high-growth DTC brand Background in travel, telecom, or fintech verticals is a strong plus Familiarity with eSIM or digital telco space is a bonus Desired Skills Hands-on experience with tools like Google Ads, Meta Ads Manager, DV360 Strong proficiency with Google Analytics, Mixpanel, Amplitude, Looker Knowledge of creative performance analysis and storytelling through data Familiarity with MMPs like AppsFlyer, Branch, or Adjust Growth mindset with a passion for experimentation and iteration Ability to think like a performance marketer and a product manager

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4.0 - 8.0 years

6 - 10 Lacs

Bengaluru

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www.rentomojo.com About the Company We, RentoMojo, were founded by IITM alums and serial entrepreneurs who worked out of almost every major city in India in his first five years of corporate career. Frustrated with the hassles of relocating from one place to the other, and tired of finding that perfect cluster of home essentials that suited their lifestyle. "The spending youth, especially the millennials & Gen Zs prefer staying light, desire flexibility and are value conscious. Willing to experiment with new stuff across categories that make life simpler and not boring, these generations are also sensitive to our planets sustainability. Our customers and employees identify with what we do , is what Geetansh Bamania, our Founder and CEO has to say. RentoMojo caters to the needs of the working professionals which is unmet due to nonavailability of furnished rental flats by offering furniture and appliances on rental basis, thus, providing more flexibility than owning the expensive furniture and appliances. Currently, we have 130,000+ subscribers with a typical rental period of 1214 months. The current market size (as per a recent report by Grant Thornton) is estimated to be US$ 4.1 Billion and expected to grow to US$ 13 Billion by 2025. With 1000+ people operations, the company has a presence in 16 cities across India. Looking back, Rentomojo has not only made a new market of lease which never existed for the consumer, they have also become market leaders in the consumer rental industry. Unlike the norm, they are now seeing a reverse trend wherein a version of ours is being copied in the US and UK. We are also profitable at monthly PAT since Oct 2021. Five Pillars of our Culture: Zoom InZoom Out : We zoom in and go micro; our focus would be doing better in everything, including things we already do well. We zoom out a lot for creating successful pilots that can potentially scale into a lot of value add in the future, like strengthening our offline presence. Enterprising Mindset: If you are bold enough, you will have life changing growth opportunities here. We will continue to expand the responsibilities of hungry and willing people. If you are ready to do what you have never done, you will find roles that you have never managed. Growing people from within was a significant contributor to the Fortune employers choice award that we won in 2022 and more importantly thats one of the biggest reasons of our success & continued momentum Frugality: Measure Twice and Cut once. It is always easy to spend more money to get more done, but it lacks any form of challenge. We have to grow and become better without a proportionate increase in cost. For every penny that we spend or that we put up to spend, expect a lot of discussions, debates and conversations. Planning is going to be important, data has to be the foundation, detailing will be a must and world class execution is the only way we will move forward in this journey. Accountability: Less Why, more How. We will always have more to bite than we can chew, we will always have to make choices and prioritize while we progress. We can have hundreds of reasons behind why something can not be done, but we have to remain focused on the how of things. The focus on how will help us find ways to get done, what needs to get done. Think, decide, play and act for the long term. The only time we will make short term decisions is when they help us in the longer term. To me, the long term is all about consistency and not intensity. Recent Media Coverage: YourStory , Dec 2022 The Core Team: Geetansh Bamania - Founder & CEO Ketan Krishna - People & Governance Head Prabhat Verma - VP of Engineering, Data & Product Hakim Ujjainwala - Head of Capital and Resourcing Shivendu Ojha - Customer Operations and Sales Rohan Kulkarni - Head of Corporate Finance and Strategy Aman Jha - Head of Operations & Procurement Akash Jangid - Chief of Staff Dhruv Wahal - AVP - Growth and Marketing Position: Social Media Marketing Manager Employment Type:Full time Key Responsibilities: Develop and Implement Social Media Strategy: Create, implement, and manage comprehensive social media strategies to align with business goals. Stay up-to-date with the latest social media trends, tools, and best practices to ensure effective strategies. Community Engagement: Monitor social media channels and engage with followers, responding to comments, messages, and mentions in a timely and professional manner. Foster a strong online community and build relationships with influencers and brand advocates. Analytics and Reporting: Track and analyze social media performance using analytics tools. Prepare regular reports on key metrics and provide actionable insights to optimize future campaigns. Collaboration: Work closely with the marketing, PR, and product teams to ensure cohesive messaging across all channels. Participate in brainstorming sessions and contribute innovative ideas to support overall marketing efforts. Qualifications: Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns. Exceptional copywriting skills with the ability to craft engaging and persuasive content. Strong design sense and experience with graphic design tools such as Adobe Creative Suite or Canva. Creative and critical thinking skills with the ability to develop innovative solutions. Excellent communication and interpersonal skills. Proficient in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics). Ability to work independently and as part of a team in a fast-paced environment.

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7.0 - 10.0 years

9 - 12 Lacs

Gurugram

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About Adsparkx: Adsparkx is a leading Global Performance Marketing Agency headquartered in India. We have been empowering brands since 2014 helping them acquire high quality and engaging users globally via data-driven decisions. We are innovators, hustlers and ad- tech moguls/experts who function with the belief of catalyzing a disruptive change in the industry by providing empowered and customized digital experiences to consumers/brands. Adsparkx unlocks the full potential of your business with its diligent workforce, catering to worldwide clients at their time zones. We operate globally and have offices in Gurgaon, Chandigarh, Singapore and US. We value partnerships and have maintained sustainable relationships with reputed brands, shaping their success stories through services like Affiliate Marketing, Branding, E-commerce, Lead Generation, and Programmatic Media Buying. We have helped navigate over 200 brands to success. Our clientele includes names like Assurance IQ, Inc, Booking.com, Groupon, etc. If you wish to change the game of your brand, visit us here- https://adsparkx.com/ Job Title: Media Analyst- Search Arbitrage Job Location: Sector 66, Gurugram, Haryana Employment Type: Full Time Experience Required : 7-10 years The objective of this role is: To develop, execute, and optimize high-performance Facebook ad campaigns aimed at driving profitable traffic to search arbitrage websites. This role focuses on leveraging audience targeting, creative ad strategies, and data-driven decision-making to maximize return on ad spend (ROAS) while ensuring consistent traffic growth and cost efficiency Key Responsibilities: Campaign Development and Management: Design, launch, and manage Facebook ad campaigns tailored for search arbitrage. Optimize ad copy, visuals, and landing pages to improve click-through rates (CTR) and engagement. Performance Analysis and Reporting: Monitor campaign performance metrics (CTR, CPC, ROI). Use Facebook Ads Manager and analytics tools to track results and make data-driven adjustments. Cost Management and ROI Optimization: Strategically manage budgets to achieve high ROAS. Reduce CPC while maintaining traffic volume and quality. Audience Research and Segmentation: Identify high-value target audiences using Facebooks advanced targeting features. Test and refine audience segments based on performance. A/B Testing: Run experiments with different ad creative, placements, and targeting strategies. Implement insights to refine campaigns for better outcomes. Trend Monitoring and Competitor Analysis: Stay updated with the latest Facebook ad trends and search arbitrage practices. Analyze competitor strategies to identify opportunities. Requirements and skills: Technical Skills o Facebook Ads Manager Expertise: Proficiency in using Facebook Ads Manager for setting up, managing, and analyzing campaigns. o Pixel Setup and Management: Ability to implement and troubleshoot the Facebook Pixel for tracking conversions and retargeting. o Campaign Optimization Tools: Familiarity with tools like Google Analytics, heatmaps, and third-party ad optimization platforms. o Ad Placement Strategies: Understanding of Facebooks placement options (Newsfeed, Stories, Audience Network, etc.) and how to use them effectively. Analytical Skills o Data Analysis and Reporting: Ability to interpret metrics such as CTR, CPC, CPM, ROAS, and conversion rates to optimize performance. o A/B Testing Proficiency: Experience running tests for ad creatives, audiences, and placements to determine what works best. o Performance Monitoring: Consistent tracking of KPIs and actionable insights to improve campaign outcomes. Creative Skills o Ad Copywriting: Crafting compelling ad copy that resonates with target audiences and drives action. o Graphic Design Knowledge: Basic design skills or experience working with tools like Canva, Photoshop, or Illustrator to create ad visuals. o Video Editing: Understanding of short-form video content creation for ads (e.g., Reels and Stories). o Understanding User Intent: Creating content that aligns with the user s journey and intent. Strategic Skills o Audience Research: Ability to define, segment, and target audiences using Facebook s advanced targeting features. o Retargeting Strategies: Experience in setting up retargeting campaigns for lapsed or high-intent users. o Competitor Analysis: Researching competitors ad strategies to identify gaps and opportunities. o Trend Awareness: Staying updated on Facebook ad trends, algorithm changes, and best practices.

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