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4.0 - 5.0 years
3 - 7 Lacs
Mumbai
Work from Office
Job Overview: Were looking for a highly experienced and results-driven Digital Marketing Specialist with 4 to 5 years of proven success in B2B SaaS marketing In this role, you'll take ownership of planning and executing full-funnel paid advertising strategies across key platformsincluding Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and more The ideal candidate is a data-driven marketer and strategic thinker, capable of generating high-quality leads, scaling campaigns, and maximizing ROI through innovative, performance-focused ad executions Key Responsibilities : Strategy & Executi onDevelop and manage full-funnel advertising strategies tailored to each platform (Google, Meta, LinkedI n)to meet campaign goalsfrom brand awareness to conversio Create media plans and allocate budgets across channels based on business objectives and historic alperformance dat Execute campaigns across various ad types, including Search, Display, Video (YouTube ),Facebook/Instagram Carousels & Stories, and LinkedIn Sponsored Content & InMai Monitoring & Optimization (CR O)Monitor campaign performance on a daily/weekly basis and make real-time adjustments to improve k eyperformance indicators (CPC, CTR, CPA, ROAS, etc- Perform in-depth A/B testing on ad creatives, headlines, CTAs, and audience targetin Regularly analyze audience behaviour and journey touchpoints to refine targeting and boost conversi onrate Creative & Copy Collaborati onWrite, suggest or oversee high-converting ad copy tailored to each platform and target audienc Collaborate with design and content teams to develop visually compelling and on-brand ad creatives th atalign with marketing goal Analytics, Reporting & Insigh tsSet up campaign tracking via Google Analytics, UTM parameters, and conversion pixel Build performance dashboards and generate insightful weekly/monthly reports showing campai gnperformance and RO Provide clear recommendations based on data to improve future performance and align with busine ssKPI Cross-functional Collaborati onWork closely with product, sales, and content marketing teams to align advertising strategies with produ ctlaunches, content campaigns, and seasonal promotion Provide feedback loops to improve landing page performance and user experienc Requiremen ts:4 to 5 years of experience in digital marketing, with a strong track record in B2B SaaS marketi Proficiency with tools like Google Analytics, Google Tag Manager, Facebook Business Manager, Linke dInCampaign Manager, and relevant platfor Strong understanding of performance marketing, conversion funnels, and customer acquisition strategi Ability to manage and optimize large-scale budge Analytical mindset with strong attention to detail and critical thinki Preferred Ski lls: Experience with marketing platforms (HubSpot, Marketo, Pipedrive, SEMrush, Ahrefs, Zapier, Go ogleKeywords Planner, Google Trends et ) ) tes Certification in Google Ads, SEO, or Google Analytics (from a reputed institution) is a p lus Proficiency in using LinkedIn for B2B marketing and lead generat ion Bachelors degree in Marketing, Communications, Business, or related fi eld Show more Show less
Posted 2 weeks ago
0.0 years
2 - 5 Lacs
Noida
Work from Office
Job Title: Intern Company Name: Info Edge India Ltd Job Description: As an intern at Info Edge India Ltd, you will have the opportunity to gain hands-on experience in a dynamic and fast-paced environment. You will work alongside seasoned professionals and contribute to various projects aimed at enhancing our digital products and services. Your responsibilities may include assisting in research and data analysis, supporting marketing initiatives, participating in development sessions, and providing administrative assistance. This role is designed to give you a well-rounded experience and a deeper understanding of the industry. Skills and Tools Required: - Strong analytical and problem-solving skills - Excellent verbal and written communication skills - Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) - Basic understanding of data analysis tools (such as Excel or Google Analytics) - Familiarity with digital marketing concepts and strategies - Ability to work independently and as part of a team - Detail-oriented with strong organizational skills - Knowledge of programming languages or web development is a plus - Motivated and eager to learn in a fast-paced environment Roles and Responsibilities About the Role: - The intern will be involved in various projects that provide hands-on experience and practical exposure to the industry's operations. - You will assist in research, analysis, and other tasks as directed by your supervisor to support ongoing initiatives. - The role offers an opportunity to learn about the company's processes and contribute to the team's objectives. About the Team: - You will join a dynamic and collaborative team focused on innovation and growth within the company. - The team encourages a culture of learning and knowledge-sharing, fostering personal and professional development. - Team members come from diverse backgrounds, bringing unique perspectives to problem-solving and project execution. You are Responsible for: - Assisting in data collection, analysis, and the presentation of findings to support decision-making. - Contributing to the preparation of reports and documentation as required by the team. - Participating in team meetings and brainstorming sessions to provide input and feedback on ongoing projects. To succeed in this role – you should have: - Strong analytical skills and a willingness to learn about the industry. - Excellent communication abilities, both written and verbal, to convey ideas effectively. - A proactive attitude and the ability to work collaboratively within a team environment.
Posted 2 weeks ago
2.0 - 7.0 years
3 - 3 Lacs
Gurugram, Delhi / NCR
Work from Office
Implement on-page SEO strategies, including meta tags, headers, and internal linking Execute off-page SEO activities such as link-building SEO rankings, and organic traffic using tools like Google Analytics, Google Search Console, and SEMrush Required Candidate profile latest SEO trends, Google algorithm updates Email - hrcps9@gmail.com 8370014003 Please uploading in this link. https://bit.ly/importantcandidates
Posted 2 weeks ago
0.0 - 1.0 years
2 - 5 Lacs
Bengaluru
Work from Office
ACHNET Inc is seeking a highly motivated and enthusiastic Marketing Intern to join our dynamic marketing team. This internship offers a valuable opportunity to gain hands-on experience in various aspects of marketing, including social media marketing, traditional marketing, and digital marketing strategies. The ideal candidate will possess a strong understanding of marketing principles, excellent communication skills, and a passion for learning and contributing to a fast-paced environment. Key Responsibilities Assist in the development and execution of marketing campaigns across various channels. Support the creation of engaging content for social media platforms, websites, and other marketing materials. Conduct market research and analyze data to identify trends and opportunities. Assist in the organization and coordination of marketing events and promotional activities. Collaborate with the marketing team to develop and implement marketing strategies. Monitor and analyze the performance of marketing campaigns, providing regular reports and insights. Provide administrative support to the marketing team as needed. Educational Qualifications Currently pursuing or recently completed a Bachelors degree in Marketing, Communications, or a related field. Must-Have Skills Strong understanding of social media marketing principles and best practices. Excellent written and verbal communication skills. Familiarity with traditional marketing concepts. Ability to work independently and as part of a team. Strong organizational and time-management skills. Good-to-Have Skills Experience with digital marketing tools and platforms (eg, Google Analytics, SEO).
Posted 2 weeks ago
8.0 - 12.0 years
17 - 19 Lacs
Pune
Work from Office
Tag Management: Set up, configure, and maintain Tealium IQ implementations, including tag deployment and event tracking. Data Layer Management: Ensure accurate data capture across websites and mobile applications. Troubleshooting & Optimization: Diagnose and resolve issues related to tag execution, data collection, and page performance. Collaboration: Work closely with developers, marketers, and analytics teams to ensure proper tag implementation. Quality Assurance: Conduct rigorous testing and validation of tracking mechanisms. Reporting & Analysis: Utilize data collected through Tealium and other analytics platforms (Google Analytics, Adobe Analytics) to provide insights. Documentation: Maintain up-to-date records on tag implementations and processes. Required Qualifications Experience with Tealium IQ: Hands-on experience with tag configuration, custom event tracking, and data layer implementation. Technical Expertise: Strong understanding of HTML, JavaScript, and CSS for debugging and troubleshooting. Analytics Tools: Familiarity with web analytics platforms like Google Analytics or Adobe Analytics. Problem-solving Skills: Ability to diagnose and resolve tag management issues. Cross-team Collaboration: Experience working with developers, product managers, and data analysts.
Posted 2 weeks ago
0.0 - 1.0 years
4 - 7 Lacs
Bengaluru
Work from Office
1.Assist in planning and executing paid and organic campaigns across Meta, Google, and LinkedIn 2. Write engaging ad copies that convert (and make people smile) 3. Create, monitor, and optimize ad campaigns to drive traffic, signups, and conversions 4. Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, etc 5. Help in building out performance dashboards and insights for growth experiments 6. Collaborate with the content team to support landing pages, creatives, and funnels 7. Stay on top of digital trends and growth hacks test, learn, repeat What we're Looking For: 1. A passion for growth marketing, performance ads, and digital storytelling 2. Strong written skills and a knack for writing scroll-stopping ad copy 3. Basic understanding of digital ad platforms (Meta/Google) 4. Analytical mindset comfortable reading numbers, charts, and drawing insights 5. Hunger to learn, experiment, and scale what works 6. Bonus: Experience with Google Ads, Meta Business Manager, or a D2C brand"
Posted 2 weeks ago
2.0 - 5.0 years
0 - 0 Lacs
Bengaluru
Work from Office
Lead end-to-end SEO strategies for B2B clients Conduct audits, keyword & competitor research Optimize on-page & off-page SEO Collaborate with content, design & development teams Track metrics & manage SEM campaigns
Posted 2 weeks ago
5.0 - 10.0 years
7 - 15 Lacs
Gurugram
Work from Office
Role Overview We are seeking a Senior Digital Marketing Manager who will lead and execute comprehensive performance marketing strategies across Google, Facebook, Instagram, and Meta platforms to drive customer acquisition, revenue growth, and brand awareness. The ideal candidate will have a strong background in managing digital campaigns for home dcor, furniture, or lifestyle brands , with a clear understanding of consumer behavior and e-commerce dynamics. Key Responsibilities Develop, implement, and optimize end-to-end paid media strategies across Google Ads, Meta (Facebook/Instagram), YouTube, and other channels Lead monthly performance campaigns for product launches, seasonal promotions, and festive sales Monitor and analyze KPIs such as ROAS, CAC, CTR, Conversion Rate , and LTV Manage media budgets effectively to maximize returns on ad spend Create and manage retargeting and lookalike campaigns to enhance conversion funnel efficiency Collaborate with in-house design and content teams to craft high-performing ad creatives and landing pages Leverage tools like Google Analytics, Meta Ads Manager, GA4, Tag Manager , and Google Data Studio for insight-driven decision-making Stay updated on the latest digital trends, algorithm changes, and competitor strategies Work closely with the merchandising and inventory teams to align promotions with stock availability Present monthly performance dashboards and business impact reports to management Preferred Attributes Past experience in home dcor/furniture or lifestyle e-commerce Performance-driven mindset with a passion for brand storytelling Strong communication skills with the ability to present data-backed insights to leadership Preferred candidate profile Qualifications & Experience Minimum 5 years of experience in digital/performance marketing for D2C brands , preferably in home dcor, furniture, or lifestyle Strong hands-on expertise in running and scaling paid campaigns across multiple platforms Proven track record of achieving and exceeding e-commerce performance targets Deep understanding of digital sales funnels, retargeting mechanics, and customer journeys Experience working on platforms like Shopify, WooCommerce, Magento, or similar CMS Excellent analytical skills and proficiency in reporting dashboards (GA4, Excel, Data Studio) Ability to lead a team and coordinate with cross-functional departments Strategic thinker with executional rigor and data-first mindset
Posted 2 weeks ago
1.0 - 3.0 years
2 - 2 Lacs
Udaipur
Work from Office
• Conduct keyword research to guide content teams and optimize existing content. • Develop and implement link-building strategies. • Perform ongoing SEO audits, analysis, and reporting. Optimize website content, landing pages, and paid search copy. Required Candidate profile • Monitor and analyze SEO performance metrics using tools like Google Analytics, SEMrush, Ahrefs, etc.
Posted 2 weeks ago
3.0 - 5.0 years
3 - 6 Lacs
Mumbai
Work from Office
Skill required: Delivery - Digital Analytics Designation: I&F Decision Sci Practitioner Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Digital analytics are quantitative measurements of the performance of online content, including advertising campaigns, social media, and websites. What are we looking for Experience in analyzing website performance and digital customer behavior Familiar with Adobe analytics Digital Marketing Analytics Adaptable and flexible Agility for quick learning Commitment to quality Written and verbal communication Ability to work well in a team Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day-to-day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Qualification Any Graduation
Posted 2 weeks ago
7.0 - 11.0 years
4 - 7 Lacs
Mumbai
Work from Office
Skill required: Delivery - Analytics Insights Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Insight is the value obtained through the use of analytics. Analytical insights are incredibly powerful and can be used to grow business while identifying areas of opportunity. What are we looking for Storytelling Insight generation and presentation Familiarity with tools such as Kantar Track, Power BI, Adobe Analytics, Hootsuite, and Talkwalker Adaptable and flexible Agility for quick learning Commitment to quality Prioritization of workload Detail orientation Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualification Any Graduation
Posted 2 weeks ago
5.0 - 8.0 years
4 - 7 Lacs
Mumbai
Work from Office
Skill required: Delivery - Social Media Monitoring & Analytics Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Act of monitoring and Analyzing Social Media activities, including opportunity analysis & initiatives definition, roadmap formulation & vendor selection, social intelligence technologies, business intelligence, and service set-up & management. What are we looking for Storytelling Insight generation and presentation Specializes in social listening and sentiment analysis Experienced with platforms like Talkwalker and Hootsuite Adaptable and flexible Agility for quick learning Commitment to quality Written and verbal communication Ability to work well in a team Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation
Posted 2 weeks ago
3.0 - 8.0 years
4 - 8 Lacs
Bengaluru
Work from Office
Project Role : Software Development Engineer Project Role Description : Analyze, design, code and test multiple components of application code across one or more clients. Perform maintenance, enhancements and/or development work. Must have skills : Sprinklr Good to have skills : NAMinimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As a Software Development Engineer, you will analyze, design, code, and test multiple components of application code across one or more clients. You will perform maintenance, enhancements, and/or development work, contributing to the overall success of the projects. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work-related problems.- Collaborate with team members to analyze, design, and develop software solutions.- Participate in code reviews and provide constructive feedback.- Troubleshoot and debug software applications to ensure optimal performance.- Stay updated with industry trends and technologies to enhance skills.- Assist in mentoring junior team members to foster growth and development. Professional & Technical Skills: - Must To Have Skills: Proficiency in Sprinklr.- Strong understanding of software development lifecycle and methodologies.- Experience with agile development practices.- Hands-on experience in designing and implementing scalable software solutions.- Knowledge of cloud technologies and services.- Good To Have Skills: Experience with social media management platforms. Additional Information:- The candidate should have a minimum of 3 years of experience in Sprinklr.- This position is based at our Bengaluru office.- A 15 years full-time education is required. Qualification 15 years full time education
Posted 2 weeks ago
1.0 - 6.0 years
20 - 25 Lacs
Bengaluru
Work from Office
About the Role: As a Brand Specialist, you will focus on delivering 5 core focus areas for the brand: Selection, demand generation, catalogue quality, business advice and availability. The person who joins the leadership team in this position must share our passion and commitment for serving our customers. This ideal candidate should have experience in forging and building brand relationships. Some understanding of planning product cycles and selling online is preferred. The right candidate will be flexible, action and results oriented, self-starting and have strong analytical skills. He or she must have a proven track record in taking ownership, driving results and moving with speed to implement ideas in a fast-paced environment. He should be entrepreneurial with the confidence to make independent, data-driven decisions. The candidate must demonstrate the ability to succeed at: planning and forecasting, and driving an online business. The candidate must be an effective communicator in working with some of Amazon s most important partners and vendors, as well as with internal colleagues and groups. Responsibilities This person will have responsibility for: Building selection: Identify selection gaps. Track brand s offline catalogue to ensure all relevant selection is present on Amazon. Demand generation: Responsible for demand generation. This includes working with other members on the category management team to create a marketing calendar based on vendors objectives Business Advice: Support participation of brand in Amazon programs Availability: Ensuring continuous availability of products Catalogue Quality on Amazon: Ensuring the best input from brand is updated for customer interface on Amazon Detail Pages through perfect Images, Product descriptions, etc. 1+ years of account management, project or program management or buying experience Bachelors degree Experience using analytical specific tools such as Google Analytics, SQL or HTML Experience in process improvement Experience managing large amounts of data
Posted 2 weeks ago
5.0 - 7.0 years
2 - 5 Lacs
Pune
Hybrid
Key Responsibilities and Duties: Deliver against the website optimization and customized experience strategies across the website and other touch points. Configure, administer, and operate Adobe Target to build Multi-channel campaigns Debug, troubleshoot, and fix the configuration and integration issues. Partner with the analytics teams on measurement across customized site experiences Diagnose and troubleshoot technical issues related to delivering custom site experiences Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence Develop JavaScript, CSS, and HTMLQualifications/:- Minimum 5-7 years of experience working Adobe Target 3+ years working with A/B testing and site personalization efforts, preferably leveraging Adobe Target as a platform Working experience in HTML, Java script and CSS
Posted 2 weeks ago
7.0 - 12.0 years
7 - 10 Lacs
Indore, Pune
Work from Office
Implement and configure tracking in Google Analytics, Firebase, and Google Tag Manager to effectively track web and app key performance metrics, and marketing activities. Contribute to analytics strategy and planning to improve our measurement capabilities. Effectively collaborate with cross-functional peers to deliver high quality measurement of web and app performance. Delivers high quality implementations within data collection project timelines. Ensure the quality and consistency of event taxonomy and data flows. Collaborate with various business teams such as Development, Product, Marketing and Business Intelligence, to understand the requirements of data needed to drive business decisions. Technical documentation writing related to event taxonomy and data layer implementation requirements. Troubleshoot tracking and diagnose issues within source code, platform configurations, and tracking tags; providing recommendations for improvement and implementing solution. Communicate effectively with developers to explain what an implementation is designed to accomplish.Knowledge, Skills and Abilities:Required: SME in Google Analytics and Google Tag Manager. Strong knowledge of the web data layer. Ability to collaborate with several cross-functional internal and external groups to understand measurement requirements and execute a tracking strategy. Strong interpersonal and written communication skills. Demonstrated adaptability, flexibility, and resilience in ambiguous/undefined environments. Effective troubleshooting and problem-solving skills. Agile delivery environment. Strong attention to detail.Experience : 7+ years of experience working with and implementation of Google Analytics, Firebase, and GTM. 7+ years of experience working with JavaScript, HTML.
Posted 2 weeks ago
0.0 - 3.0 years
2 - 5 Lacs
Bengaluru
Work from Office
Collecting and analyzing campaigns, leads and ads engagement data and providing actionable insights Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance. Maintain reports based on weekly, monthly, quarterly and yearly results and activities Responsible for tracking, reporting and analyzing the performance of marketing activities, ad-hoc analytic requests and development/automation of regular reports. Analyzes external and internal marketing data using database queries, spreadsheet models, web analytics tools, statistical analysis tools and campaign management software tools Developing and presenting learnings from your analyses, including actionable insights and recommendations. Analyze A/B and multivariate tests, communicate results and provide recommendations for improvement Developing digital campaigns and web measurement strategies. Creating dashboards, data visualizations, and campaign and website performance reports. Monitoring and analyzing digital media and marketing trends.: Bachelor's degree in marketing or a related field. Experience with analytical and reporting tools, including Advanced MS excel, Google Analytics, and Data Studio. Deep knowledge of digital marketing across social, display, and programmatic platforms Strong analytical and strategic thinking skills. Ability to make data-driven decisions. Excellent interpersonal and collaboration skills.
Posted 2 weeks ago
0.0 - 1.0 years
0 Lacs
Mumbai
Work from Office
We are seeking a motivated and enthusiastic individual to join our Paid Media department as an Intern in Performance Marketing. This role will provide hands-on experience in managing and optimizing digital advertising campaigns to drive performance and achieve business objectives. Roles and Responsibilities: - Assist in the creation and execution of paid media campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads - Monitor campaign performance and provide insights and recommendations for optimization - Conduct keyword research and ad copy testing to improve campaign effectiveness - Collaborate with the marketing team to develop strategies for audience targeting and segmentation - Assist in the analysis of campaign data to track key performance metrics and ROI - Stay up-to-date on industry trends and best practices in performance marketing Qualifications: - Currently pursuing a degree in Marketing, Advertising, Business, or a related field - Strong analytical skills and attention to detail - Excellent communication and organizational skills - Ability to work independently and as part of a team - Proficiency in Microsoft Excel and Google Analytics is a plus This internship is a great opportunity for someone looking to gain valuable experience in the fast-paced world of performance marketing. If you are passionate about digital advertising and eager to learn, we want to hear from you!
Posted 2 weeks ago
0.0 - 1.0 years
0 Lacs
Gurugram
Work from Office
We are seeking a motivated and enthusiastic individual to join our Paid Media department as an Intern in Performance Marketing. This role will provide hands-on experience in managing and optimizing digital advertising campaigns to drive performance and achieve business objectives. Roles and Responsibilities: - Assist in the creation and execution of paid media campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads - Monitor campaign performance and provide insights and recommendations for optimization - Conduct keyword research and ad copy testing to improve campaign effectiveness - Collaborate with the marketing team to develop strategies for audience targeting and segmentation - Assist in the analysis of campaign data to track key performance metrics and ROI - Stay up-to-date on industry trends and best practices in performance marketing Qualifications: - Currently pursuing a degree in Marketing, Advertising, Business, or a related field - Strong analytical skills and attention to detail - Excellent communication and organizational skills - Ability to work independently and as part of a team - Proficiency in Microsoft Excel and Google Analytics is a plus This internship is a great opportunity for someone looking to gain valuable experience in the fast-paced world of performance marketing. If you are passionate about digital advertising and eager to learn, we want to hear from you!
Posted 2 weeks ago
2.0 - 3.0 years
8 - 12 Lacs
Bengaluru
Work from Office
As an Application Developer at IBM, you'll work with clients to co-create solutions to major real-world challenges by using best practice technologies, tools, techniques, and products to translate system requirements into the design and development of customized systems. In your role, you will be responsible for: Adobe Analytics Implement and configure Adobe Analytics for tracking user interactions on websites and mobile applications. Set up and manage eVars, props, and events for capturing data. Deploy Adobe Analytics using Tag management solutions and ensure the accurate collection of data. Collaborate with developers to implement data layers and custom tagging solutions. Maintain and update tags across web and mobile platforms as required by new campaigns or tracking needs. Optimize the tagging setup for performance and data accuracy Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Minimum 2-3 years of experience working Adobe Target and good understanding of Adobe Marketing Cloud technologies3+ years working with A/B testing and site personalization efforts, preferably leveraging Adobe Target as a platform. Working experience in HTML, Java script and CSS. Adobe Target Certification is must Deliver against the website optimization and customized experience strategies across the website and other touch points. Configure, administer, and operate Adobe Target to build multi-channel campaigns Preferred technical and professional experience Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence. Develop JavaScript, CSS, and HTML
Posted 2 weeks ago
1.0 - 6.0 years
0 - 1 Lacs
Bengaluru
Work from Office
Job Description Write engaging website copies, understandable by the target audience, and drive them to act on the page. Identify new content generation ideas. Driving growth through actionable content. Must be friendly with on-page optimization techniques and use the relevant keywords while drafting the content for different pages considering SEO.On-Page optimization for current and new website pages (page titles, Meta descriptions, h1s, alts, anchor text, etc.). Off-page optimization for backlinks from another website, Guest blogging, creating content, social media sharing. Writing new SEO-friendly copy for pages on the website. Write SEO / creative, engaging content for third- party sites and guest blogs to support link- building strategies. Manage social media optimization and marketing to get more users and traffic on the website. Must have 1year of experience in B2B and SEO content writing. Should be well-versed in B2B and SEO content. Should have the ability to work with minimal supervision, be proactive and self-motivated. Should know creative writing. Should have strong keyword research skills. Should be Experience in WordPress. Should have Basic knowledge of HTML. Skills Required: WordPress, Google Analytics, Grammarly or Grammar tools, Keyword research tools like Google Keyword Planner, SEMrush. Education UG: Any graduate PG: Any post graduate
Posted 2 weeks ago
2.0 - 3.0 years
5 - 10 Lacs
Chennai
Work from Office
Position Details: Associate Lead Marketing (277) Location: Chennai, Tamil nadu Openings: 1 Salary Range: Description: Job Title: Associate Lead - Marketing Location: Chennai Experience Level: 2-3 Years Job Type: Full-Time About the Company Ignitho Inc. is a fast-growing AI and data engineering services company with a global footprint, including offices in the US, UK, India, and Costa Rica. We partner with leading enterprises and Fortune 500 companies to deliver high-impact Data and AI solutions. We are a certified partner of Microsoft, DOMO, and H2O.ai, and have earned analyst mentions from ISG, HFS, and TechMarketView a testament to our market credibility and innovation. Key Responsibilities Develop and execute data-driven marketing strategies aligned with business goals in the B2B IT and AI services domain Own and optimize go-to-market (GTM) plans for service offerings and campaigns Craft messaging, positioning, and value propositions that resonate with CIOs, CDOs, and enterprise decision-makers Drive lead generation through performance marketing, email campaigns, LinkedIn outreach, webinars, and events Leverage strategic partnerships with Microsoft, DOMO, and H2O.ai for co-branded campaigns and thought leadership Build brand credibility using analyst mentions from ISG, HFS & TechMarketView in outreach and positioning Collaborate with Sales to ensure marketing-qualified leads (MQLs) align with business goals Measure and report on campaign performance and ROI, using insights to improve strategy Conduct market and competitor analysis to spot trends, opportunities, and differentiation tactics Requirements Requirements 2 3 years of B2B marketing experience, preferably in IT Services, SaaS, or AI/Data domains Proven track record in digital marketing, lead generation, and campaign execution with measurable impact Strong communication and storytelling abilities; hands-on experience with tools like HubSpot, LinkedIn Ads, and Google Analytics Nice to Have Exposure to global markets such as the US or UK, or experience with enterprise-focused marketing Familiarity with CRM and marketing automation tools Basic understanding of AI/ML and Data Engineering concepts
Posted 2 weeks ago
3.0 - 5.0 years
5 - 9 Lacs
Chennai
Work from Office
Location: Onsite - City] Experience: 3 - 5 years Department: Marketing Industry: [Education/ Lead Generation] Job Summary: We are looking for a data-driven and creative Senior Performance Marketer who specializes in Meta (Facebook & Instagram) advertising with a strong track record in lead generation . You will be responsible for strategizing, executing, and optimizing paid media campaigns that drive high-quality leads and support revenue growth. Key Responsibilities: Plan, launch, and scale paid campaigns primarily on Meta (Facebook & Instagram) focused on B2C lead generation. Own end-to-end campaign management including audience targeting, creative briefing, A/B testing, and funnel optimization. Optimize for CPL, CPA, ROAS, and lead quality using platform insights and analytics tools. Collaborate with the design and content teams to create high-converting ad creatives and landing pages. Perform detailed audience research and develop buyer personas to align ad messaging. Monitor and analyze campaign performance, delivering actionable insights and weekly reports. Conduct regular experiments to test new formats, ad copies, bidding strategies, and creative directions. Stay current on Meta platform updates, privacy policies, and best practices to ensure compliance and maximize performance. Requirements: 3+ years of performance marketing experience with at least 2+ years managing high-budget Meta lead gen campaigns . Proven track record of generating high-quality leads through paid social campaigns. Strong command over campaign structuring, pixel tracking, and retargeting strategies. Hands-on experience with tools like Meta Ads Manager, Google Analytics, CRM (e.g., LeadSquared), and landing page platforms (e.g., Unbounce, Webflow). Analytical mindset with the ability to interpret data and make data-driven decisions. Excellent communication, creative thinking, and stakeholder management skills. Preferred Qualifications: Experience in D2C / Service-based industries Familiarity with LinkedIn Ads and Google Ads as secondary channels Basic knowledge of funnel metrics (MQL, SQL, CAC and more)
Posted 2 weeks ago
5.0 - 10.0 years
50 - 100 Lacs
Ahmedabad
Work from Office
Hey, At Saleshandy, were building the sales engagement platform of the future. Were building a product toward eliminating manual processes and helping companies generate more replies/book more meetings / generate leads (faster). Since our founding in 2016, weve grown to become a profitable, 100% geographically dispersed team of 65+ high-performing happy people who are dedicated to building a product that our customers love. Are you a Content Marketing Enthusiast? This is not a usual job description where after reading the roles and responsibilities you are still unclear about the work you ll be doing and how your contributions will impact the customers. Here, we ll tell you exactly what you re getting into and you decide for yourself if we re worthy of your application. Deal? Let s do it! What you will be doing? Create actionable/thought leadership content to help sales professionals & lead generation reps to build scalable & repeatable revenue pipeline Coming up with new ideas for content pieces. Collaborate with the SEO & product marketing team to increase conversion rates e.g. Signups to MQLs, MQLs to PQLs Build a brand consistency (voice/tone)across the blog & medium i.e websites, email marketing, social presence, branding Work closely with a range of cross-functional teams and develop a market strategy. Flexibility in working with content writing, content strategizing, and other business requirements. Create content tailored to our marketing objectives, strategies & Campaigns. Be the bar-raiser for the overall content experience You Should... Have a customer-focused mindset Have a minimum 0-1.5 years of content writing experience Have a deep understanding of SEO & technical aspects of content marketing Think about long-term relationships e.g. 10+ years Believes and demonstrates craftsmanship Genuinely interested in doing the impactful work Be detail-oriented, organized, and great at oral/written communication. Be self-motivated and comfortable with responsibility. Have high standards of ethics, UX and quality Be a continuous learner Be growth-minded Why should you join Saleshandy? Growing SaaS company on a journey from $2M to $5M ARR! Challenging roles to meet the changing needs of our customers. This role allows you to create impact beyond content marketing i.e. Product marketing strategy and positioning. Learning opportunities to turn yourself into a Content Marketing leader. Work closely with Growth Marketing Leaders. Work with like-minded growth-oriented teammates. The young and geographically distributed team across India. How do we work at Saleshandy? Weve adopted the OKRs methodology to define the business goals and measure progress. Our content marketing process is loosely based on Marketo , Ahrefs s way of marketing. Were very much inspired by bootstrapped SaaS companies like Ahrefs, 37Signals, Close, VWO We believe in building great products and businesses in the long term. You would be directly working with... Anil (Chief Marketing Officer, with Saleshandy for 7+ years) & Dhruv (Co-founder) Our Content Taste: Iterate fast on early feedback Attention to detail Deep. Easy. Effective. Content for use-cases Content that fosters actions Don t tell the show Great reader experience SaaS content marketers we admire are cognism.com and crayon.co/blog, Avoma, Basecamp, Backlinko Tools we use: Marketing: Ahrefs, SEMrush, Google Analytics, Microsoft clarity Product Marketing: Mixpanel, Customer.io Project Management: Basecamp Other Perks: Personal Development an annual budget for books, courses, and conferences Medical Insurance we offer health insurance allowance to all teammates Annual team retreats to amp up the entire teams energy every year, we take a retreat and you will decide on the place. So, think you re a good fit? Then let s roll. Step 1: You apply for the job (with your current portfolio). Step 2: First round with Rachna (Marketing Manager). Step 3: Work on a small assignment. Step 4: Second round interview to gauge if you are a good culture fit. Step 5: Job Offer (contingent on the above steps) and welcome to the ikigai tribe!
Posted 2 weeks ago
4.0 - 5.0 years
5 - 9 Lacs
Ahmedabad
Work from Office
5 Days Working Bi-weekly events Paid sick leaves Casual leaves & CL encashment Employee performance rewards Friendly work culture Medical Insurance Key Responsibilities: Plan and manage performance marketing campaigns across platforms (Google Ads, Meta, etc.) Conduct in-depth keyword research and implement SEO best practices (on-page and off-page) Monitor and analyze campaign and website performance, and suggest improvements Collaborate with content, design, and development teams to execute digital initiatives Stay up-to-date with industry trends and algorithm updates Requirements: 4 to 5+ years of experience in digital marketing, with hands-on knowledge of both performance marketing and SEO Solid understanding of digital tools such as Google Ads, Facebook Ads Manager, Google Analytics, SEMrush/Ahrefs, and SEO tools Experience with end-to-end campaign planning and execution Strong analytical and problem-solving skills Careers : Employment application form We are collection data of candidates. " * " indicates required fields
Posted 2 weeks ago
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