2032 Google Analytics Jobs - Page 22

Summary: We are looking for a dynamic and results-driven Digital Marketing Consultant to join our Marketing team. This entry-level position (0-1 years of experience) is ideal for someone passionate about digital marketing and eager to build a strong foundation in campaign planning, execution, and optimization. The ideal candidate will support the end-to-end execution of digital campaigns across email, WhatsApp, social media, and search platforms, while also managing landing page creation and automation journeys. If youre creative, detail-oriented, and eager to grow in the field, we d love to hear from you. Roles & Responsibilities: Assist in developing and executing digital marketing strategies to drive traffic, engagement, and conversions. Plan, design, and schedule email and WhatsApp campaigns , including HTML setup, targeting, automation workflows, and performance tracking. Build and manage landing pages for various campaigns using no-code/low-code tools or CMS platforms. Monitor and analyze campaign performance across channels like Google Ads, Meta Ads, email, and WhatsApp, and generate actionable insights. Collaborate with the creative/content team to ensure cohesive and engaging messaging across all digital touchpoints. Maintain marketing calendars and ensure timely rollout of all digital initiatives. Stay updated with the latest trends, tools, and best practices in digital marketing. Qualifications: Bachelor s degree in Marketing, Communications, or a related field. 0-1 years of experience in digital marketing (internships/freelance work also acceptable). Basic knowledge of tools such as Google Analytics, Facebook Ads Manager, and email/CRM platforms (e.g., MarketingzCloud and Salesforce). Familiarity with email HTML and landing page builders like Unbounce, Wix, or Webflow is a plus. Strong analytical, organizational, and communication skills. Self-motivated with a willingness to learn and adapt in a fast-paced environment.

As a Team Lead - Omni Channel, you will play a strategic leadership role in managing and scaling multi-platform paid media campaigns across Google Ads, Meta, Bing, Quora, Twitter, Taboola, Outbrain, Colombia, and more. You will lead a team of digital marketers while working cross-functionally with client servicing, creative, and tech teams to deliver ROI-focused performance marketing initiatives. This position demands a balance of hands-on execution, strategic thinking, people management , and client engagement . The ideal candidate is experienced in managing high-performance PPC teams and delivering campaign excellence in fast-paced agency environments. Key Responsibilities : Lead campaign planning, execution, and optimization across platforms like Google Ads, Meta, Bing, Yahoo, Quora, Twitter, Taboola, Outbrain, and Colombia. Oversee account health, including daily budget caps, impression share, quality score, and bid strategies. Design and test creative assets and ad copy to ensure high-performing campaign outputs. Set up and optimize conversion tracking, retargeting, audience segmentation, and bidding strategies. Implement A/B testing strategies to refine ad effectiveness and increase ROI. Stay updated with algorithm changes and platform innovations. Serve as the senior escalation point for client queries and performance-related concerns. Ensure timely updates and reporting as per mandate, including strategic recommendations. Lead high-level performance review calls and client WBRs (Weekly Business Reviews). 7.00 to 11.00 years of hands-on experience managing Google Ads & Meta campaigns. Requirements Qualifications & Competencies: Graduate/Post-Graduate in Marketing, Communications, or related field. 7+ years of proven experience in paid media, including Google Ads and Meta platforms. Advanced knowledge of paid search/display/video/native ad ecosystems. Strong expertise in tools like Google Analytics, Data Studio, Google Tag Manager, and platform-specific dashboards. Exceptional communication and stakeholder management skills. Demonstrated leadership in managing high-performing teams and complex client portfolios. Highly analytical with attention to detail and a passion for marketing performance.

A GCP Network Engineer / Security is a highly specialized role that combines deep expertise in Google Clouds networking services with a strong focus on implementing and maintaining robust security postures This individual is critical for organizations operating in the cloud, ensuring their network infrastructure is not only performant and scalable but also protected against a myriad of cyber threats

Lead the development and execution of strategic marketing plans. Planning, executing, and monitoring marketingcampaigns across various channels, including digital, social media, email, andtraditional media. Collaborate with the team to developcompelling marketing materials, including blog posts, social mediacontent, and promotional videos. Conduct market research to identify trends, customerpreferences, and competitive landscape, and use insights to inform marketingstrategies. Work on the creation of visually appealing marketing materials, including graphics, presentations, and other creative assets to support marketing campaigns. Ensure consistent brand messaging and visual identityacross all marketing materials and channels. Oversee digital marketing initiatives, including SEO,SEM, PPC, and social media marketing, to drive traffic and conversions. Plan and coordinate marketing events, webinars, andtrade shows to promote the brand. Monitor and analyze the performance of marketingcampaigns using key metrics, and prepare regular reports for senior management. Coordinate and manage promotional activities, events,and advertising campaigns. Analyze campaign performance and provide insights andrecommendations for improvement. Collaborate with cross-functional teams to ensurecohesive and effective marketing efforts. Requirements Education: Bachelors degree in Marketing, BusinessAdministration, or a related field. A Masters degree is a plus. Experience: 0-1 years ofexperience in marketing, with a focus on campaign management, digitalmarketing, and brand management. Skills: Strong understanding of marketing principles and practices. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, SEM rush). Excellent communication, writing, and presentation skills. Proficiency in PowerPoint and graphic design tools. Ability to analyse data and draw actionable insights. Creative thinking and problem-solving abilities. Strong project management skills with the ability to multitask and meet deadlines.

Job Title: SEO Expert Location: WFO from Apex1 Pune Office Job Type: Full-Time Key Responsibilities Develop and execute successful SEO strategies to increase organic traffic and improve SERP rankings. Conduct keyword research, on-page optimization, and technical SEO audits. Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. Collaborate with content, design, and development teams to implement SEO best practices. Stay updated on the latest search engine algorithm changes and SEO trends. Manage link-building strategies and backlink profiles. Conduct competitor analysis to identify strengths, weaknesses, and opportunities. Requirements Proven experience as an SEO Specialist, Digital Marketer, or similar role. Deep understanding of search engine algorithms and ranking factors. Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, Screaming Frog, or similar. Familiarity with HTML, CSS, and website administration. Strong analytical and problem-solving skills. Excellent communication and teamwork abilities. Must be willing and able to work full-time on-site at our office location. Preferred Qualifications Bachelors degree in Marketing, Communications, Computer Science, or a related field. Relevant SEO certifications (e.g., Google Analytics, HubSpot, Yoast, SEMrush Academy) are a strong plus. Experience with content management systems like WordPress, Shopify, or Magento. Skills: google,css,link-building,keyword research,technical seo audits,communication,html,google search console,seo strategy,semrush,google analytics,analytical skills,teamwork,ahrefs,on-page optimization,analytics,seo

Job summary The SEO Team Lead (SEOTL) is accountable for managing and optimizing SEO campaigns, ensuring they align with client goals and industry best practices. You will lead a team of SEO professionals, guiding their efforts in on-page optimization, content strategy, link building, and technical SEO. Your role involves proactive communication, strategic planning, and performance monitoring to drive continuous improvement and achieve measurable outcomes. Additionally, you will collaborate with all cross-functional teams to integrate SEO strategies seamlessly into overall digital marketing initiatives. * Team Leadership: Lead and mentor a team of SEO Project Leads (SEOPLs) and SEO Executives (SEOEs) to execute on-page and off-page SEO strategies effectively. Review the ranking sheet from SEO Executives (SEOEs), create Plan of Actions (POAs) and assign each action item with deadlines, and review progress made on a weekly basis and subsequently, provide feedback to SEO Project Lead (SEOPL). * Campaign Optimization: Oversee the implementation of on-page optimization techniques, including content strategy, keyword optimization, and metadata adjustments, to enhance website visibility and organic search rankings. * Link Building Strategy: Develop and execute robust link-building strategies to improve domain authority and drive traffic growth through high-quality backlinks. * Technical SEO Oversight: Monitor and optimize technical aspects of SEO, such as website structure, crawlability, and site speed, to ensure optimal performance and user experience. * Communication: Serve as the primary point of contact for SEO engagements, conducting regular meetings to review performance, address concerns, and strategize future SEO initiatives. Prepare responses for client communications via email, phone calls, and chats to maintain proactive and professional client relations. * Achievement of Client Deliverables: Ensure all client deliverables are achieved in accordance with client expectations and agreed-upon timelines, maintaining high standards of quality and exceeding client satisfaction. * Performance Monitoring: Proactively monitor and analyze leads, traffic, and keyword performance. Take appropriate actions based on improvements or drops in leads, traffic, and keyword rankings to ensure continuous optimization and achievement of client goals and deliverables. Additionally, review development task-email, check keywords' infusion and SEO quality of content, and review the ranking sheet from SEO Executives (SEOEs) for comprehensive performance management. Utilize SEO tools like Google Analytics, SEMrush, and Ahrefs to analyze key performance indicators (KP|s) and provide actionable insights for performance optimization. * Project Tracker Maintenance: Maintain the "Project Tracker" and periodically update the completion status of on-page, off-page, and other project activities. * Cross-functional Collaboration: Collaborate with Digital Account Managers (DAMs), Web Development team, Design and Content teams to align SEO strategies with broader digital marketing objectives. Collaborate with the respective team and all internal stakeholders to ensure deliverables are completed within the agreed budget and timelines. * Client Meetings: Participate in weekly client calls/meetings to discuss project performance, activities, and action plans. * Reporting and Analysis: Facilitate the preparation of comprehensive reports on SEO performance, trends, and actionable recommendations for clients and internal stakeholders. * Continuous Improvement: Continuously monitor industry trends and algorithm updates, recommending and implementing adjustments to SEO strategies to maximize ROl and client satisfaction. * Project Review: Conduct bi-weekly project performance reviews, guiding the team towards continuous improvement. * PPT Preparation: Prepare weekly and monthly raw presentations for client updates and performance review meetings. * Project Load: Manage a portfolio of at least 12 client projects simultaneously, ensuring efficient resource allocation and project success. * Escalation Management: Take prompt action to resolve client escalations. Ensure that issues are escalated to the appropriate levels within the organization for swift resolution and client satisfaction. Handle internal team member escalations effectively, ensuring all concerns are addressed promptly and professionally. * Follow-up Communication: Rigorously follow up with all internal stakeholders to ensure SEO deliverables are completed within the agreed budget and timelines. Must respond in a timely manner to all internal stakeholder emails and Zoho Cliq messages. * Zoho Projects Management: Utilize Zoho Projects to assign, manage and track project tasks, deadlines, and progress. Ensure timely updates and accurate project tracking within the system. * Learning and Development: Take initiative in self-directed learning and development to stay updated with industry trends and best practices. Additionally, oversee and facilitate the learning and development of SEO Project Leads (SEOPLs), and SEO Executives (SEOEs), ensuring they receive training opportunities and stay abreast of emerging SEO techniques and technologies. Encourage a culture of knowledge sharing among team members, fostering collaboration and continuous learning within the SEO team. * Ideas and Innovations: Proactively contribute innovative ideas for process improvement and solving clients' business problems. Additionally, provide proactive suggestions to clients, Digital Account Managers (DAMs), and Senior Management to enhance service delivery, optimize strategies, and achieve client objectives. * Feedback Management: Actively solicit feedback from Head of Digital Operations (HODO), Digital Operations Manager (DOM), Digital Account Manager(s) (DAMs), Web Development Manager (WDM), Team Lead - Design (TLD), Content Coordinator (CC), SEO Managers (SEOMs), Assistant SEO Manager (ASEOM), Senior SEO Manager (SSEOM) and Senior Leadership members to foster a culture of continuous improvement. Provide constructive feedback to team members to enhance their performance and professional development. * Conflict Management: Effectively resolve conflicts within the team or with stakeholders, promoting a collaborative and productive work environment. * Leave and Attrition Management: Monitor and manage team members' leave schedules to ensure adequate coverage and minimal disruption to project timelines. Implement strategies to mitigate attrition, and foster a supportive work environment. * Adherence to Scope of Work: Ensure all projects and tasks are completed within the defined scope, maintaining high standards of quality and meeting client expectations. If any client requests work outside the defined scope, obtain approval from the Head of Digital Operations (HODO) or Senior Leadership Team members before proceeding with the accitional work. * Report Vetting: Ensure all reports, data, and details shared with the Digital Account Manager(s) (DAMs) are vetted for accuracy and quality. * Content Management: Review content outlines, topics, and entire content for grammatical errors, plagiarism, and alignment with deliverables before client approval. * Meeting Preparation: Prepare thoroughly for all internal meetings and promptly send out the MoM. * Success Measurement: The success of the SEO Team Lead (SEOTL) is intricately tied to the overall success and performance of their team. By fostering a culture of excellence, continuous improvement, and effective collaboration, the SEO Team Lead SEOTL ensures that each team member contributes effectively towards achieving collective goals and delivering exceptional results to clients. * Issue Identification and Action Planning: Bi-weekly, identify website issues, monitor the website, inform the team, and prepare actionable POAs to address them. * Ad hoc Tasks: Willingly undertake any other tasks as assigned by the SEO Manager (SEOM), Assistant SEO Manager (ASEOM), Senior SEO Manager (SSEOM), Digital Operations Manager (DOM), Head of Digital Operations (HODO) or Senior Management to support overall team objectives You are the right fit, if you have * Educational Background: A degree in Marketing, Communications, Information Technology, or a related field is preferred. * Experience: Minimum 4+ years of hands-on experience in SEO, with a proven track record in managing SEO projects and teams. Prior experience in a leadership or supervisory role is highly desirable. * Certifications: SEO certifications (e.g., Google Analytics, HubSpot SEO Certification) are preferred. * SEO Expertise: In-depth knowledge of SEO best practices, tools, and techniques, including keyword research, on-page and off-page optimization, link building, and technical SEO to analyze performance metrics and drive data-driven decisions. * Leadership Abilities: Strong leadership and people management skills, with the ability to motivate and mentor a team towards achieving common goals. * Client Focus: Proven experience in client management, with the ability to build strong relationships, manage expectations, and address escalations effectively. * Strategic Thinking: Ability to develop and execute strategic SEO plans, adapting to changing trends and client requirements to maximize ROI. * Analytical Mindset: Excellent analytical skills to evaluate SEO performance, identify opportunities for improvement, and implement corrective actions. * Communication Skills: Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely to both internal teams and clients. * Adaptability: Flexibility to thrive in a fast-paced environment, manage multiple priorities, and quickly adapt to changes in project scope or client needs. * Detail-Oriented: High attention to detail to ensure accuracy in reporting and monitoring project performance. * Content Strategy: Understanding of content marketing strategies and ability to review content for SEO compliance. * Link Building: Expertise in creating and executing effective link-building strategies to improve website authority and rankings. * Performance Tracking: Ability to set up and monitor SEO performance metrics, including organic traffic, keyword rankings, and conversion rates. * Local SEO: Experience with local SEO strategies and tools, including Google My Business and local citation building. * Commitment to Learning: Dedication to continuous learning and professional development, staying updated with the latest SEO trends and algorithm changes. * Innovation: Proven ability to innovate and drive process improvements, enhancing the effectiveness and efficiency of SEO operations. * Team Collaboration: Strong collaborative spirit, fostering teamwork and knowledge sharing within the SEO team and across departments.

About us: RRD GO Creative, with more than three decades of expertise in business communications, marketing solutions, and digital productivity solutions, we successfully help reimagine customer experiences for companies. Our three pillars of Global Brand Solutions, Smart Work Solutions, and Technology & Innovation Services transform the way businesses work for customers, building strong brand loyalty. Our 8,000 experts in 42 locations work across various industries to co-create a future-ready business landscape. We adopt a consultative approach to digitizing every aspect of the Customer Journey so you can effectively translate a strategic vision of expansion and efficiency into a superior Customer Experience. We help you effectively address customer needs so you can make Customer Experience your competitive differentiator. We're currently seeking a Business Analyst for Creative Communications team to join in Chennai Job Responsibilities: Analyze digital marketing campaign performance across multiple platforms (social, display, search, programmatic, etc.) Interpret data to provide actionable insights and support decision-making Collaborate with account managers, digital strategists, and operations teams to define and measure KPIs relating to campaigns in both pre-sale and post-sale stages Prepare detailed reports and dashboards that track campaign outcomes and ROI Identify opportunities for process improvements and automation Assist in scoping, planning, and evaluating new digital tools or platforms and their impact on business strategies and implications in creating and sustaining a competitive advantage Qualifications: Graduate in any discipline 2+ years of experience as a Business Analyst in a digital or marketing environment Solid understanding of digital advertising metrics and tools (Google Analytics, Meta Business Suite, Data Studio, etc.) Strong analytical and problem-solving skills Proficient in Excel/Google Sheets and data visualization tools (Power BI, Tableau, etc.) Excellent written and verbal communication skills Experience working with global clients or in a digital agency is an advantage Experience using Atlassian Cloud (JIRA), Atlassian Cloud (Confluence), Sharepoint, Genesis, Flight Ops, Grafana, DCM/DV360, and Jupyter Work Set-up: Onsite Work Shift : Employees may be assigned to fixed or shifting work schedules, to be set / changed by Management, whenever needed, depending on business requirements.

About the Role: We are looking for a detail-oriented and agile Product Management Executive to manage the day-to-day operations of our D2C website. You will be responsible for ensuring a seamless consumer journey, timely updates of content and offers, site hygiene, merchandising, and collaboration across tech, marketing, and supply chain to drive conversions and customer satisfaction. Key Responsibilities: Site Management: Ensure product listings, banners, categories, and landing pages are updated accurately and on time. Campaign Execution: Coordinate with marketing teams to execute offers, new launches, and campaigns on the website. Tech Coordination: Work closely with developers or platform teams to raise bugs, UAT test releases, and ensure site speed and performance. Inventory Monitoring: Sync with supply chain and website to ensure real-time inventory accuracy and minimize out-of-stock situations against demand. User Experience: Ensure smooth navigation, optimize for mobile, and drive continual improvement in UX based on data and feedback. Analytics & Reporting: Track key website KPIs conversion rates, drop-offs, bounce rates — and derive insights to improve performance. Merchandising: Optimize product sequencing, category placement, and cross-sell modules to improve AOV and CVR. SEO & Content Hygiene: Ensure all PDPs and category pages follow SEO best practices and have updated, accurate information. Tool Management: Work with CMS, order management, search, and personalization tools as applicable. Preferred Skillsets Ability to coordinate with cross-functional teams in a fast-paced environment. Comfortable working with data and Excel/Google Sheets. Working knowledge of tools like Google Analytics, Hotjar, Search Console is a plus. Excellent attention to detail, ownership mindset, and bias for action.

Job Summary This position provides input, support, and performs full systems life cycle management activities (e.g., analyses, technical requirements, design, coding, testing, implementation of systems and applications software, etc.). He/She participates in component and data architecture design, technology planning, and testing for Applications Development (AD) initiatives to meet business requirements. This position provides input to applications development project plans and integrations. He/She collaborates with teams and supports emerging technologies to ensure effective communication and achievement of objectives. This position provides knowledge and support for applications development, integration, and maintenance. He/She provides input to department and project teams on decisions supporting projects. Technical Skills: Strong proficiency in .Net, .Net Core, C#, REST API. Strong expertise in PostgreSQL. Additional preferred Skills: Docker, Kubernetes. Cloud : GCP and Services: Google Cloud Storage, Pub/Sub. Monitor Tools: Dynatrace, Grafana, API Security and tooling (SonarQube) Agile Methodology Key Responsibilities: Design, develop and maintain scalable C# applications and microservice implementation. Implement RESTful APIs for efficient communication between client and server applications. Collaborate with product owners to understand requirements and create technical specifications. Build robust database solutions and ensure efficient data retrieval. Write clean, maintainable, and efficient code. Conduct unit testing, integration testing, and code reviews to maintain code quality. Work on implementation of Industry Standard protocols related to API Security including OAuth. Implement scalable and high-performance solutions that integrate with Pub/Sub messaging systems and other GCP services BQ, Dataflows, Spanner etc. Collaborate with cross-functional teams to define, design, and deliver new features. Integrate and manage data flows between different systems using Kafka, Pub/Sub, and other middleware technologies. Qualifications: Bachelors Degree or International equivalent 8+ years of IT experience in .NET. Bachelor's Degree or International equivalent in Computer Science, Information Systems, Mathematics, Statistics, or related field - Preferred

Job Summary This position provides input, support, and performs full systems life cycle management activities (e.g., analyses, technical requirements, design, coding, testing, implementation of systems and applications software, etc.). He/She participates in component and data architecture design, technology planning, and testing for Applications Development (AD) initiatives to meet business requirements. This position provides input to applications development project plans and integrations. He/She collaborates with teams and supports emerging technologies to ensure effective communication and achievement of objectives. This position provides knowledge and support for applications development, integration, and maintenance. He/She provides input to department and project teams on decisions supporting projects. Technical Skills: Strong proficiency in .Net, .Net Core, C#, REST API. Strong expertise in PostgreSQL. Additional preferred Skills: Docker, Kubernetes. Cloud : GCP and Services: Google Cloud Storage, Pub/Sub. Monitor Tools: Dynatrace, Grafana, API Security and tooling (SonarQube) Agile Methodology Key Responsibilities: Design, develop and maintain scalable C# applications and microservice implementation. Implement RESTful APIs for efficient communication between client and server applications. Collaborate with product owners to understand requirements and create technical specifications. Build robust database solutions and ensure efficient data retrieval. Write clean, maintainable, and efficient code. Conduct unit testing, integration testing, and code reviews to maintain code quality. Work on implementation of Industry Standard protocols related to API Security including OAuth. Implement scalable and high-performance solutions that integrate with Pub/Sub messaging systems and other GCP services BQ, Dataflows, Spanner etc. Collaborate with cross-functional teams to define, design, and deliver new features. Integrate and manage data flows between different systems using Kafka, Pub/Sub, and other middleware technologies. Qualifications: Bachelors Degree or International equivalent 8+ years of IT experience in .NET/C#. Bachelor's Degree or International equivalent in Computer Science, Information Systems, Mathematics, Statistics, or related field - Preferred

Novo Nordisk Global Business Services ( GBS) India Department – Commercial, GBS Are you passionate about web design and creating visually appealing contentDo you have experience with Adobe Experience Manager (AEM)If so, we have an exciting opportunity for you to join our team as a Web Designer at Novo Nordisk. Read on and apply today for a life-changing career. The Position As a Senior Associate Web Designer at Novo Nordisk, you will be responsible for- Create, develop and manage web content for Novo Nordisk global and affiliate websites utilising AEM 6.5 web content management system/ AEM Cloud. Fully responsible for website management for Global & Affiliate Marketing teams. Design and build webpages using approved AEM components adhering to design provided by stakeholder and have a consultative approach to resolve CMS limitations and provide alternative solutions. Manage multiple stakeholder expectations and provide deliverables within deadline maintaining high standards of quality. Troubleshoot issues in web content authoring of webpages and work cross functionally with internal IT team to improve system. Qualifications Bachelor’s or master’s degree in computer science or related discipline with results in top 10%, with relevant business experience, e.g. from web designing firm. Min. 3 years of experience in web designing and hands-on experience in web content management, preferably in healthcare/pharma industry Hands-on experience working with AEM (AEM certification is a plus) Experience working with Microsoft SharePoint projects Expertise in handling multiple file formats for images and videos Edit, proofread and improve writers’ posts, liaise with content writers to ensure brand consistency Experience with web content translation/localization processes and manage multiple global websites Basic technical knowledge of HTML, CSS and web publishing Expert in content optimization and driving consistency in brand communication Excellent interpersonal skills, with the ability to develop strong working relationships and effectively influence all levels of the business Push team, agencies and stakeholders if necessary to achieve results, demonstrate drive, initiative, and explicitly show a can-do mentality towards project tasks Take an active role in Novo Nordisk business understanding and demonstrate ability to adapt in changing business priorities Strong English communication skills, both written and oral Shift timings are from 12 PM to 8.30 PM. About the department Content Hub, GBS is a new service within NN and has been established to enable the delivery of a future global multichannel vision. The service has therefore not achieved steady-state and extreme and constant change will be a feature of this role in the initial years. Many stakeholders will welcome the change; others may not, so there is some potential for interpersonal challenge, as a result of change, in this role.

About the Role: We are looking for a Marketing Automation Specialist with 2-3 years of experience to manage and optimize our email marketing and WhatsApp marketing campaigns . The ideal candidate will be responsible for developing automation workflows, segmenting audiences, and ensuring high engagement and conversion rates. If you have a strong analytical mindset and a passion for personalized, data-driven marketing , wed love to have you on our team! Key Responsibilities: Email Marketing: Plan, execute, and optimize email marketing campaigns for lead generation, nurturing, upselling, and customer retention. Create personalized and automated email workflows using CRM & email automation tools (e.g., Zoho, HubSpot, Mailchimp, ActiveCampaign, or similar). Develop segmentation strategies based on user behavior, demographics, and engagement. Perform A/B testing on subject lines, email content, and CTAs to improve open rates and conversions. Monitor email deliverability, analyze campaign performance, and implement strategies to improve open rates, CTR, and conversion rates . Ensure compliance with email marketing regulations such as GDPR, CAN-SPAM, and CASL. WhatsApp Marketing: Develop and execute WhatsApp marketing campaigns using WhatsApp Business API, chatbots, and automation tools . Create automated drip sequences , broadcasts, and personalized messages for customer engagement. Optimize WhatsApp lead nurturing to drive conversions and re-engagement. Analyze response rates, engagement, and conversion metrics to refine messaging strategies. Work closely with the sales team to integrate WhatsApp leads into CRM for better tracking and follow-ups. Marketing Automation & CRM Integration: Set up and manage multi-channel automation workflows integrating email, WhatsApp, and other digital touchpoints. Use Google Analytics 4 (GA4), UTM tracking, and CRM dashboards to track customer journeys and campaign performance. Optimize lead scoring and segmentation models to improve funnel efficiency. Required Skills & Qualifications: 2-3 years of experience in email marketing, WhatsApp marketing, and marketing automation . Proficiency in email marketing tools (Zoho, HubSpot, Mailchimp, ActiveCampaign, Marketo, etc.). Experience with WhatsApp Business API, chatbot automation, and WhatsApp marketing tools . Strong understanding of email segmentation, automation, and drip marketing . Hands-on experience in A/B testing, campaign analytics, and CRM integrations . Familiarity with Google Analytics 4 (GA4), UTM tracking, and conversion optimization . Knowledge of data privacy laws (GDPR, CAN-SPAM, etc.) related to email and WhatsApp marketing. Strong analytical and problem-solving skills. Preferred Qualifications: Experience with omnichannel automation . Basic knowledge of HTML & CSS for email template design. Should have a Computer or IT background. Basic knowledge of HTML, JavaScript, CSS, Wordpress and other web technology for email & Whatsapp template design. Experience working with WhatsApp chatbots and AI-driven automation tools .

The Analytics Specialist at Reuters is responsible for delivering data-driven solutions to enhance web analytics insights and marketing performance while understanding consumer behavior. This role requires hands-on experience with enterprise web analytics tools and a collaborative approach to translating business needs into actionable insights. About the role - The Analytics Specialist is responsible for delivering data-driven solutions to enhance web analytics insights and marketing performance while understanding consumer behavior Support ongoing site experience enhancements by collaborating with cross-functional teams to turn data into actionable insights Proactively identify new opportunities and analytics applications to recommend practical insights from site experience data Build, enhance and maintain ongoing reporting to monitor business trends Collaborate with internal stakeholders to integrate insights into the planning process About you- Bachelor's degree in business, strategy, statistics, decision science, or a relevant combination of education and experience 7+ years of proven experience in web analytics, digital marketing, and site optimization roles Experience with Adobe Analytics, Google Analytics, or similar web analytics tools and tag management tools Strong understanding of digital media, performance marketing, and emerging channels for customer acquisition and retention Proficient in Excel and PowerPoint Excellent communication skills with the ability to influence decision-makers and internal clients Critical thinking and problem-solving skills Excellent time management and ability to prioritize multiple work streams Nice-to-have - Experience with Customer Data Platforms (CDP) and Data Management Platforms (DMP) such as Segment, Tealium Audience Stream, and Adobe Audience Manager. #LI-SP1 Whats in it For You Hybrid Work Model Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our valuesObsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound excitingJoin us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. 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Understanding the core concepts of Software Product Marketing and preferably a SaaS Product. Brand and position the SaaS product with a right marketing mix. Managing the content assets needed to market the product like website, brochures, ppts, videos, flyers and others. Develop compelling product messaging and positioning, competitive differentiation, and compelling storylines for marketing products through collateral, training materials, pitch decks, and other sales enablement resources and tools. Identify primary and secondary research and insights to drive strategy Serve as a hands-on brand marketing professional from ideation, project management execution, and ROI measurement. Grow the company's presence in all key performance marketing channels and establish new ones. Develop and execute engaging social media strategies to increase brand awareness and grow user base across various platforms and local channels. Forecasting budget spending across all locations to ensure balanced and optimal spending; Managing budgets and campaigns across all digital channels to drive strong return on investment and an efficient CAC. Create and implement educational initiatives to engage internal community and increase brand loyalty Analyze competitor activity, including marketing strategies, channel usage, and campaign tactics, to inform and improve our own strategies Research and build targeted media and influencer lists, and establish connections to amplify brand messaging and reach new audiences Create and execute integrated campaigns, including ideation, execution, and performance measurement Oversee and optimize a newsletter to increase engagement and retention of customers and subscribers. Own top-of-funnel marketing site experience, including landing pages and resources focusing on conversion rate optimization from strategy and planning to execution and measurement. Identify and design high-impact, hypothesis-driven testing opportunities based on consumer insights (focus groups, user testing) and data (GA, Web Analytics) Manage the pipeline of testing opportunities to ensure were maximizing our testing velocity. Collaborate with our design team when needed, but also be willing to do light design and copy when conception, Collaborate with our technology vendors and Eng. team from start to finish to ensure successful implementation and measurement of tests Manage our landing page pipeline and iteration for paid channels in partnership with our performance marketing team Communicate results broadly and institutionalize learnings Ensure accurate and optimal site analytics, tracking, testing, and measurement setup (GA, GTM, Full Story, A/B Testing Tool). Expertise in growth product management, marketing tech, and conversion rate optimization Expert experience running A/B tests using leading testing platforms such as Stat Sig, Optimizely, VWO, Google Optimize, Dynamic Yield, etc. Expert experience using and configuring analytics software such as Google Analytics, Full Story, etc. Built and delivered robust road maps aligned with demand-generation team. Strong presentation and communication skills Hands-on experience analyzing digital business data to inform decisions and plan strategically Ability to generate leads through online/offline marketing strategies Knowledge of Google Ads, Social Ads, YouTube Ads, and Other Ads to generate leads. Offline marketing activities like events, seminars, channel partners, industry associations and other activities need to be taken care. Branding initiatives are a key. Understand customer journey and touch points. Skills: saas product,lead generation,google analytics,data analysis,brand positioning,design,growth product management,content management,budget management,website,software product marketing,a/b testing,marketing technology,conversion rate optimization,campaigns,product messaging,campaign management,market research,digital marketing,social media strategy

Role Overview We are seeking a marketing professional with 5 years of experience in FMCG/brand marketing , including at least 2 years of hands-on digital marketing experience , with a strong focus on ecommerce marketplaces . The role requires direct ownership of performance on Amazon and Flipkart , with D2C and social media playing a secondary (but strategic) role. Key Responsibilities Marketplace Ownership - Amazon & Flipkart (Primary Focus) Own revenue performance, traffic, and conversion metrics on Amazon and Flipkart Manage and optimize product listings: titles, descriptions, images, A+ content, backend keywords Plan and execute sponsored ads, Lightning Deals, Coupons, and seasonal promotions Use tools and dashboards to monitor performance KPIs: CTR, CVR, RoAS, BSR, page ranking Coordinate with sales and operations teams to ensure stock availability and offer execution Track and analyze consumer trends, competitor activity, and category insights Secondary Responsibilities - D2C & Brand Visibility Support SEO and content efforts for the Diabliss website (Shopify) Assist with Instagram, Facebook , and email marketing initiatives to build long-term brand equity Collaborate on new product launches with digital-first rollouts What We are Looking For 5 years of total FMCG/brand marketing experience , with at least 2 years in hands-on digital marketing Strong working knowledge of Amazon Seller Central and Flipkart Seller Portal Proven experience managing digital sales performance, not limited to just ad operations or IT-driven PPC/SEO campaigns Ability to think like a brand marketer and act like a performance marketer Comfortable with analytics tools (Amazon Brand Analytics, Google Analytics, etc.) FMCG/wellness/D2C experience preferred Important: This role is not suitable for IT professionals or candidates whose experience is limited to technical ad operations, PPC management, or SEO without FMCG marketing exposure Bonus Skills (Preferred, not mandatory) Experience with Helium 10, Jungle Scout, SellerApp , or similar tools Familiarity with Shopify , Klaviyo/Mailchimp, and basic email automation Exposure to influencer or affiliate marketing strategies Why Diabliss? Be part of a fast-growing Indian wellness brand with global potential Drive real revenue growth across leading platforms like Amazon and Flipkart Shape how consumers discover and adopt healthier, low-GI foods Agile, transparent team environment with room to lead and grow Competitive compensation with performance-linked growth path

Key Responsibilities: Campaign & Content Development Conduct in-depth research into target personas, industry segments, and buyer roles to create insight-driven messaging. Assist in developing and executing targeted cross-sell and upsell marketing campaigns aligned with sales and account-based strategies. Support the development and execution of marketing campaigns for prospects aligned with target personas and firm strategies. Assist in the creation of product-focused assets, including sales collateral, email sequences, whitepapers, case studies, and landing page content. Contribute to creative brainstorming sessions, messaging drafts, and testing ideas to improve campaign impact. Sales & Product Team Collaboration Support product launches with messaging frameworks, competitive positioning, and enablement materials. Collaborate with sales, product, and customer success teams to understand solution value and use cases. Help identify feedback loops and gather insights from internal stakeholders to optimize go-to-market efforts Digital & Demand Generation Support Coordinate with the digital marketing and demand generation teams to ensure timely execution of campaigns across email, web, social, and paid channels. Track campaign performance and assist in analyzing key metrics to inform improvements and future strategy. Content Management & Operational Support Assist in organizing and maintaining content repositories for internal and external stakeholders. Ensure alignment of marketing assets with IVP’s brand, tone, and visual identity. Manage the production calendar for campaign deliverables and content publishing. Pitch in on special projects, team initiatives, and time-sensitive tasks as needed based on business priorities and bandwidth. Embrace opportunities to contribute across various marketing functions, including campaign content, events, and analytics, gaining exposure to multiple areas. Skills & Qualifications: Post Graduate/Master's degree in Marketing or a related field. 1–3 years of experience in B2B marketing, preferably in SaaS, fintech, or enterprise tech. Strong written and verbal communication skills; ability to write compelling, professional content. Experience with tools like HubSpot, LinkedIn Campaign Manager, and Google Analytics is a plus. Ability to collaborate cross-functionally and manage multiple priorities in a fast-paced self directed, learning-oriented environment. Data-driven mindset with a curiosity for customer insights and campaign performance. Proactive mindset with a willingness to take on new challenges and support evolving team needs. Roles and Responsibilities Campaign & Content Development Conduct in-depth research into target personas, industry segments, and buyer roles to create insight-driven messaging. Assist in developing and executing targeted cross-sell and upsell marketing campaigns aligned with sales and account-based strategies. Support the development and execution of marketing campaigns for prospects aligned with target personas and firm strategies. Assist in the creation of product-focused assets, including sales collateral, email sequences, whitepapers, case studies, and landing page content. Contribute to creative brainstorming sessions, messaging drafts, and testing ideas to improve campaign impact. Sales & Product Team Collaboration Support product launches with messaging frameworks, competitive positioning, and enablement materials. Collaborate with sales, product, and customer success teams to understand solution value and use cases. Help identify feedback loops and gather insights from internal stakeholders to optimize go-to-market efforts Digital & Demand Generation Support Coordinate with the digital marketing and demand generation teams to ensure timely execution of campaigns across email, web, social, and paid channels. Track campaign performance and assist in analyzing key metrics to inform improvements and future strategy. Content Management & Operational Support Assist in organizing and maintaining content repositories for internal and external stakeholders. Ensure alignment of marketing assets with IVP’s brand, tone, and visual identity. Manage the production calendar for campaign deliverables and content publishing. Pitch in on special projects, team initiatives, and time-sensitive tasks as needed based on business priorities and bandwidth. Embrace opportunities to contribute across various marketing functions, including campaign content, events, and analytics, gaining exposure to multiple areas.

Key Responsibilities: Create, edit, and publish high-quality content for social media, blogs, websites, newsletters, and other digital platforms. Develop social media strategies aligned with the companys marketing objectives. Manage day-to-day posting and scheduling across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube. Collaborate with the design and marketing teams to develop content that aligns with brand guidelines. Monitor social media trends, competitor activity, and audience preferences to suggest and implement improvements. Optimize content using SEO best practices to improve visibility and engagement. Track and report on social media performance using analytics tools. Engage with followers, respond to comments/messages, and maintain a consistent brand voice. Requirements: Bachelors degree in English, Journalism, Communications, Marketing, or a related field. Proven experience in content writing and social media management. Excellent written and verbal communication skills. Strong understanding of social media platforms and content trends. Basic knowledge of SEO and content marketing principles. Familiarity with tools like Canva, Buffer, Hootsuite, or similar. Ability to multitask, work independently, and meet deadlines. Preferred Skills: Experience with paid social media campaigns (Facebook Ads, LinkedIn Ads, etc.) Basic graphic design or video editing skills. Knowledge of Google Analytics and SEO tools like SEMrush or Ahrefs.

The Digital Marketing Executive is a key member of the marketing team, responsible for developing and implementing digital marketing strategies to enhance the online presence and achieve business objectives. Knowledge in digital marketing, including SEO, SEM, and social media marketing Experience with analytics tools and a proven track record of successful campaigns is often preferred. Proficiency in digital marketing tools such as Google Analytics, AdWords, social media management tools, and email marketing platforms. Minimum 1-3 years of digital marketing experience. Ability to think creatively and innovatively, and to develop engaging content for various digital platforms. Excellent written and verbal communication skills. Ability to work independently, manage multiple projects simultaneously, and meet deadlines. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion. Proficiency in business analysis planning, marketing strategy formulation, budgeting forecasting, online advertising, and media. Your Role in Action! Planned, executed, and optimized digital marketing campaigns across various channels, including social media, email, and display advertising. Develop engaging and relevant content for digital channels, including social media posts, blog articles, and email campaigns. Coordinate with graphic designers and content creators to produce compelling visuals and multimedia content. Manage and maintain the organizations social media profiles, ensuring consistent brand messaging and engagement. Collaborate with the SEO team to optimize website content and improve search engine rankings. Implement and manage paid advertising campaigns, including Google Ads and other relevant platforms. Develop and execute email marketing campaigns, including newsletter creation, and segmentation. Monitor and analyze key performance indicators (KPIs) to assess the success of digital marketing initiatives. Prepare regular reports detailing campaign performance and provide insights for continuous improvement. Stay updated on emerging technologies and tools to enhance campaign effectiveness. Collaborate with internal teams and external partners to ensure consistency in brand messaging and marketing initiatives. Communicate effectively with stakeholders, providing updates on digital marketing activities and results.

We are looking for a full-time Google Ads Operations Manager who can independently manage and optimize high-performing campaigns across Search, Display, YouTube, and Shopping. The ideal candidate must be experienced, result-oriented, and capable of driving ROI without supervision. You will be responsible for planning, executing, tracking, and refining performance marketing campaigns using Google Ads tools and analytics platforms. Key Responsibilities: Strategize, set up, manage, and optimize Google Ads campaigns. Conduct keyword research, A/B testing, and audience targeting. Track and analyze ad performance using Google Analytics, Google Tag Manager, and Data Studio. Develop performance reports and present key findings and recommendations. Allocate budgets efficiently and ensure optimal ROI across campaigns. Stay updated with latest trends, algorithm changes, and platform updates. Manage Google Merchant Center and Shopping Feed (if applicable).

Job Description: We're seeking a proactive and performance-driven Digital Marketing Manager to lead our online advertising efforts, coordinate outsourced talent, and implement foundational SEO strategies. This role demands a deep understanding of Meta and Google ad ecosystems, along with the agility to manage freelance resources for creative and technical tasks. What Youll Do: Strategize, launch, and optimize high-impact campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube) Manage ad assets, including pixels , product catalogs , conversion tracking , and campaign performance dashboards Oversee daily operations within Meta Business Suite and Google Ads Manager Collaborate with freelancers via platforms like Fiverr/Upwork for tasks such as ad creatives, landing pages, copywriting, and web fixes Analyze campaign performance, create detailed weekly reports , and recommend data-backed optimizations Apply basic on-page and off-page SEO practices in coordination with the web/content teams Keep pace with the latest platform updates, tools, and digital marketing trends What Were Looking For: 2- 8 years of hands-on experience in performance marketing and digital ad management In-depth expertise with Meta Ads Manager and Google Ads Comfortable working with freelance platforms to source and manage creative/technical resources Familiar with Google Analytics , UTM tracking, and performance reporting Foundational knowledge of SEO , keyword tools, and website optimization basics Strong communication, project management, and reporting skills Interested candidates can apply at: harshita.s@ebikego.in or Whatsapp their resume at: 8655910052

Role & responsibilities 1. Strategy & Planning - Define campaign objectives (e.g., leads, sales, traffic, awareness). - Conduct in-depth keyword research and competitor benchmarking. - Architect full-funnel campaign structures (Search, Display, YouTube, Performance Max, etc.). - Allocate budgets across channels and campaigns for optimal ROI. 2. Campaign Setup - Create ad groups, ads, extensions, and relevant targeting. - Ensure proper conversion tracking via Google Tag Manager or GA4. - Setup audience segments (remarketing, in-market, custom audiences). 3. Optimization Continuously monitor performance metrics CTR, CPC, Quality Score, Conversion Rate, ROAS. Conduct A/B testing (ad copy, landing pages, bidding strategies). Optimize bids, keywords, match types, and ad scheduling. Exclude irrelevant search terms through negative keywords. 4. Reporting & Analysis Deliver weekly and monthly performance reports. Generate actionable insights best-performing creatives, attribution trends, and cost efficiencies. Leverage GA4, Search Console, and Google Ads for deep performance analysis. 5. Maintenance & Hygiene Regular audits to pause underperforming keywords/ad groups. Ensure proper budget pacing and spend limits. Ensure compliance with Google Ads policies and brand standards. Must Haves Collaborate effectively with creative, content, analytics, product, and technology teams to ensure alignment on campaign goals and timely execution. Hands-on experience with Google Ads (Search, Display, YouTube, Performance Max). Strong understanding of campaign strategy, ad structuring, and audience segmentation. Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Search Console. Expertise in data-driven optimization, including A/B testing and bid strategy refinement. Solid grasp of performance metrics (ROAS, CTR, CPC, CVR, Quality Score). Strong communication and stakeholder management skills. Ability to forecast performance and align marketing with business goals Interested candidates may share their profiles at muskan.gandhi@girnarsoft.com

Position: SEO Intern (Remote) Job Types : Full-time, Internship Work Location : Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune, Remote Schedule : Day shift - Monday to Friday Timings : 10:30 AM to 7:00 PM (1-hours of flexible lunch break) About the Internship: Were excited to welcome a proactive and results-driven SEO Intern to join our team at yMedia. As an intern, youll have the opportunity to work remotely and gain practical experience in SEO strategies, content marketing, and digital advertising. Responsibilities: As an SEO Intern, your day-to-day tasks will include: 1. SEO Strategy and Implementation: - Develop and execute comprehensive SEO strategies to enhance organic search rankings, boost website traffic, and drive conversion rates. - Conduct thorough keyword research and optimize website content using both on-page and off-page SEO techniques. 2. Content Marketing: - Create engaging and relevant content across various digital platforms, including website blogs, social media channels, and email campaigns. - Collaborate with the content team to produce compelling copy, visuals, and videos that resonate with our target audience and support SEO efforts. 3. Paid Advertising Campaigns: - Plan and manage PPC campaigns across Google Ads, social media platforms, and other advertising channels. - Monitor campaign performance, optimize ad spend, and continuously test and refine ad creatives to maximize ROI and drive sales. 4. Social Media Management: - Develop and execute social media strategies to increase brand awareness, engage with followers, and foster community growth. - Monitor social media channels, respond to inquiries, and leverage social listening tools to gain insights and identify opportunities for brand promotion. Skills Required: - SEO - SEM - Keyword Research - Google Adwords - Google Analytics - Digital Marketing, Preferred, not mandate. Knowledge and clarity for SEO and related concepts is a must. Perks: - Certificate (Completion + LOR) - Letter of Recommendation - 5 days a week - Job Offer (Post Internship). Additional Information: - Knowledge of Cryptocurrency, Blockchain, Web3, or the Fintech Industry is a big plus. The duration of the internship will be 4 months.

Espial Solutions is looking for a passionate and motivated SEO Intern to join our team in Balewadi, Pune. This is an exciting opportunity to gain hands-on experience in Onpage and Offpage SEO, keyword research, link building, and analytics. Candidates should have a basic understanding of SEO concepts and a willingness to learn. Immediate joiners are preferred.Responsibilities As an SEO Intern, you will gain practical experience and contribute to various SEO initiatives, including: On-page SEO Support: Assisting with website content optimization, including meta descriptions, title tags, heading structures, and content improvements. Off-page SEO Activities: Learning and supporting link building strategies, outreach efforts, and online reputation management. Keyword Research: Conducting basic keyword research to identify relevant terms and opportunities for content creation and optimization. SEO Analytics: Assisting with tracking and reporting on website performance using tools like Google Analytics and Google Search Console. Content Optimization: Supporting the team in optimizing existing and new content for search engines. Competitive Analysis: Learning to analyze competitor SEO strategies. Documentation: Maintaining accurate records of SEO activities and progress. Staying updated with the latest SEO trends and algorithm changes.

Proficient in tools like Google Ads, Meta Ads Manager, Google Analytics, Tag Manager etc Experience in CRM/automation tools (Zoho, HubSpot, LeadSquared etc.). Proven track record of managing large-scale paid campaigns with measurable impact.

Digital Marketing Specialist We are seeking a results-driven Digital Marketing Specialist with less than 4 years of experience to develop, implement, track, and optimise our digital marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, supporting teams (such as developers), and vendors to launch campaigns on time and on budget. Responsibilities Plan and execute all digital marketing initiatives, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Design, build, and maintain our social media presence across all digital platforms. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies through digital marketing. Collaborate with internal teams to create landing pages and optimize user experience. Collaborate with design and product teams to develop marketing assets. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Instrument conversion points and optimize user funnels. Skills & Tools Expertise in digital marketing tools: Meta Ads Manager, Google Ads, Klaviyo/Mailchimp, Google Analytics, SEO tools. Strong copywriting and content creation skills. Experience with social media management platforms (e.g., Buffer, Hootsuite). Basic understanding of HTML/CSS and eCommerce platforms (Shopify preferred). Data-driven mindset with ability to interpret analytics and optimize campaigns. Requirements 3-4 years of experience in digital marketing. Preference will be given to candidates with a proven track record of developing and executing successful digital campaigns. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Working knowledge of ad serving tools (e.g., DART, Atlas). Experience in setting up and optimizing Google Ads campaigns, social media ads, and other paid media. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Passion for sustainability and innovation in apparel a plus.