Sr. Digital Marketing Specialist Pexa Car Care

1.0 - 5.0 years

0 Lacs

thiruvananthapuram, kerala

On-site

As a Digital Marketing Analyst, you will be responsible for setting up tracking mechanisms on websites and digital assets, such as mobile apps, to optimize performance and drive customer engagement and conversions. Your role will involve conducting competitor analysis, studying market trends, and developing digital marketing strategies to achieve specific business objectives. You will be required to test, measure, analyze, and optimize the performance of search, social, and content across conversion funnels. This includes lowering the cost of customer acquisition and increasing customer lifetime value. Additionally, you will set up dashboards and develop data presentation models to provide recommendations for improving business performance to department heads. Collaboration with in-house teams and maintaining client relationships are essential aspects of this role. This will involve scheduling regular meetings to review reports and provide actionable insights. Proficiency in SEM, social media handling, and Google Ads is expected. Requirements for this position include a Bachelor's degree in marketing or a related field, along with experience using analytical and reporting tools such as Tableau, Google Analytics, and Data Studio. Deep knowledge of digital marketing across social, display, and programmatic platforms is necessary, as well as strong analytical and strategic thinking skills to make data-driven decisions. Excellent interpersonal and collaboration skills, along with strong communication and presentation abilities, are vital for success in this role. The job is full-time and permanent, offering benefits such as health insurance, performance bonuses, and yearly bonuses. The work schedule includes day and morning shifts, and the ability to commute or relocate to Thiruvananthapuram, Kerala, is required. The ideal candidate should have at least 3 years of experience in digital marketing and 1 year of experience in content creation. Proficiency in English and Malayalam is required, while knowledge of Hindi is preferred. This position requires in-person work at the specified location.,

Posted 2 weeks ago

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Marketing Campaign Specialist Demand Curve Marketing Systems

1.0 - 3.0 years

3 - 3 Lacs

Mumbai

Work from Office

Responsibilities: * Manage email campaigns using Pardot & Salesforce CRM. * Collaborate with sales team on lead nurturing strategies. * Optimize Google Ads performance through data analysis. Health insurance Sales incentives Employee state insurance Provident fund

Posted 1 month ago

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