Job
Description
Your Tasks Regional Shopper & Customer Marketing for GT is responsible for the one of the key verticals of S&CM at Nivea i.e., Indirect Channel Partners of Top 8.5K, 20K, Chemist and Wholesale. Key responsibilities include shopper activations, customer management, budget management for trade scheme and evaluating & implementing strategies for business growth . Planning Sub Channel Planning & Management: Plan and manage the sub-channel growth, contribution to the overall sales plan. Manage Chemist, top 7.5K stores, top 20K stores, Rest of Retail, Super Distributors and Wholesale channels. Drive select MSL SKUs. S&OP Planning: Closely partner with indirect channel to ensure that bottom up S&OP forecast is baked into the overall plan led by Supply Chain. Represent the direct channel in the S&OP discussions GT JBP: Planning, Quarterly Scorecards, Actions and follow ups Marketing Planning: Plan and drive and executing market share strategy. Sales capability planning: Plan capability interventions for direct channel field force on various topics Drive sales contests to drive focus BGRs Field Execution RE Mapping Ensure Execution of Defined RE in system Align the RE basis trax, checks every quarter Bi yearly updates and corrections if any MSL MSL Availability by RE Ensure 100% MSL execution as per RE/ TRAX INNOVATION PICOS: New Products Guidelines as per HO Selling Story Execution by RE Availability in Primary and secondary shelf as per defined norms CSR: Execution as per CSR actionable AVC: AVC Audit + Execution as per new SOP Active Accounts: Target Delivery for AA regions/ ASM Top 10: Top 10 Penetration as per the ABP targets, availability, execution, width etc TRAX: As per the guidelines Channel Management Driving growth & distribution across channel clusters within region Monitoring channel performance & identifying opportunities for business growth in key clusters Localized initiatives to fuel business growth in channels Launch Planning Plan distribution, sell ins and finalize launch plans for all the new launches in consultation with HO team. Track the launch plan vs actual achievements and do offtake tracking for all the new launches. Align all stakeholders to ensure that the launch plan is customized at micro-level Planning & execution of shopper engagement activations & local shopping occasions/festivals at POS along with HO team. Planning & execution of all Merchandising & Visibility elements in GT customers & visibility budget management. Driving efficiency in visibility spend my monitoring & driving C2S. Commercial Driving Trade scheme efficiency across channels & providing inputs to HO S&CM team for localized trade plans. Damage Management * Maintain regular and structured engagement with all key distributors via monthly or quarterly business reviews (MBRs/QBRs). Engage with distributors basis their classes and contribution. Field Force Management Drive the quarterly and annual incentive scheme for the field force based on the strategic sales priorities POS execution* Coordinate with the ASM teams to ensure the sub-channel delivery. Ensure that key focus BGRs are driven as per plan Your Profile Knowledge, Skills and Experience Education: MBA from Tier 1 Institute from in Sales & Marketing. 6-8 years’ experience in Sales out of which 1-2 yrs should be in frontline sales and 2 yrs in Customer/Trade Marketing in GT. Experience in FMCG industry is desired At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all. Additional information For further information please reach out to responsible recruiter Megha Saraf [email protected] . Please apply online via the Beiersdorf Intranet until 17th June.
