Gems Abroad

About the role Gems Abroad is hiring a GoHighLevel (GHL) Expert to design, build, and optimize our end-to-end marketing & sales automation. You’ll own CRM setup, high-converting funnels, AI agent journeys, and performance tracking—turning prospects into delighted customers at scale. What you’ll do Own GoHighLevel: Architect pipelines, custom fields, calendars, users/permissions, and lead routing. Build funnels: Launch pages, forms/surveys, and offers that convert; run A/B tests and iterate quickly. Automate journeys: Create lifecycle workflows for lead capture, nurture, onboarding, no-show recovery, and win-back/reactivation. Omnichannel follow-ups: Orchestrate WhatsApp, SMS, and email sequences with smart timing, branching, and goal tracking. AI agent funnels: Implement/optimize AI chat/agent flows for qualification, appointment setting, and FAQs. Integrations: Connect third-party tools (e.g., Meta Lead Ads, Google Ads, webhooks, Zapier/Make, calendars, payment gateways). Attribution & analytics: Build dashboards, set up UTM standards, and report on CPL, CVR, ROAS, show rates, and pipeline velocity. Data hygiene & compliance: Maintain clean data, consent/opt-in records, and sender reputation (DNS, SPF/DKIM basics). Enable the team: Create SOPs, train users, and champion best practices across marketing & sales. What you’ll bring 2+ years hands-on with GoHighLevel (or similar CRM/automation tools like HubSpot/ActiveCampaign). Proven experience building funnels and automation that lift conversion rates and show measurable impact. Strong workflow logic (if/then branching, tagging, segmentation) and list management. Experience with WhatsApp Business , SMS, and email automation; familiarity with Twilio/360dialog or similar. Tracking chops: pixels/tags, GA4, UTM conventions, and funnel analytics. Clear communication, documentation habits, and a bias for action. Nice to have AI chatbot/agent experience (Dialogflow, ManyChat, Botpress, or custom LLM integrations). Zapier/Make power user; comfort with webhooks and APIs. Landing page/LP editor skills, basic HTML/CSS, and conversion copy testing. RevOps/CRM admin background across marketing & sales teams. Success looks like Faster speed-to-lead and higher lead-to-appointment conversion. Improved reply/show rates and reactivation of dormant leads. Clear, reliable dashboards that guide decisions and budget allocation. Why Gems Abroad High-impact role with ownership and autonomy. Collaborative, growth-focused team. Opportunity to shape our automation stack and best practices. How to apply: Click Apply on LinkedIn and include your resume/portfolio of funnels/automations you’ve built (screenshots or Looms welcome).