Experience Required: Minimum 9 Years Job Type: Full-Time Job Overview: We are seeking a seasoned Social Media Strategist with 10 years of progressive experience to lead our digital storytelling, brand engagement, and social-first campaign efforts. This role demands a creative visionary and data-savvy leader who can craft compelling narratives, grow communities, and contribute directly to business objectives such as lead generation, reputation management, and brand loyalty. As the Senior Social Media Manager , you will own the strategy, planning, execution, and optimization of all social media initiatives across platforms—while also mentoring a team, managing collaborations, and integrating social insights into wider business decisions. Key Responsibilities:1. Social Strategy & Planning Design and own the annual and quarterly social media strategy with detailed objectives, calendar, and KPIs. Integrate social media efforts into wider marketing campaigns , product launches, and brand narratives. Plan platform-specific content strategies (Instagram Reels, X threads, LinkedIn articles, YouTube shorts, etc.). 2. Team Leadership & Collaboration Lead a team of content creators, graphic designers, video editors, and junior social media executives. Manage vendor and agency relationships (content production, influencer collaborations, paid media). Collaborate cross-functionally with brand, PR, CRM, sales, product, and customer service teams. 3. Content Management Supervise the development of engaging, original, and interactive content. Review and approve storyboards, posts, videos, memes, carousels, reels, podcasts, polls, contests, etc. Develop strong platform-native visual and storytelling guidelines. 4. Analytics, Reporting & Optimization Define and track platform KPIs: engagement rate, CTR, follower growth, reach, impressions, shares , etc. Generate monthly and campaign-wise reports with actionable insights. Use tools such as Meta Business Suite, Buffer, Sprout Social, Hootsuite, Google Analytics, etc. 5. Paid Media & Budgeting Plan and execute paid campaigns : lead generation, retargeting, reach, video views, and engagement. Coordinate with media buying teams or manage ad manager platforms. Monitor performance and optimize based on ROAS, CPC, CPM, and conversions. 6. Crisis Management & ORM Handle sensitive issues, trolls, or controversies in real-time. Align with PR/Legal for brand-safe responses. Develop SOPs for reputation management, especially for political, governmental, or public-sector clients. 7. Trendspotting & Innovation Stay on top of emerging trends, platform algorithm changes, formats (e.g. Threads, Shorts, AI tools) . Run experiments (e.g., AI-generated content, interactive storytelling, filters, live Q&A, behind-the-scenes). Key Performance Indicators (KPIs): Monthly follower growth across channels Engagement rate per platform Reach and impressions growth Leads generated from social campaigns Paid media performance (CPC, CTR, conversions) Content virality and shareability metrics ORM score and response turnaround time Campaign ROI (earned vs paid value) Qualifications: Bachelor’s or Master’s in Marketing, Communications, Journalism, or related field. 9+ years of proven experience in social media management with team leadership responsibilities. Strong command over content storytelling, visual language, and brand tone. Deep platform knowledge: Facebook, Instagram, Twitter/X, LinkedIn, YouTube, Pinterest, Threads, WhatsApp Channels, and Telegram. Experience with crisis communication, influencer marketing , and multi-brand or multi-lingual campaigns . Excellent writing, editing, and presentation skills. Strong understanding of Indian social media landscape, pop culture, and sentiment. Preferred Experience : Experience working with government departments, PSUs, public sector campaigns, or political social media teams . Understanding of regional language content and working with multilingual audiences. Knowledge of social listening tools (e.g. Brandwatch, Talkwalker, Meltwater). Ability to manage social media in high-pressure / real-time news environments . Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹100,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Night shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person