Company Description Gaysi Family, founded in 2008, is a media platform and community space for queer desis, amplifying voices and lived experiences from South Asia. We explore queerness not just through identities, but as a philosophy, a politics, and a practice. Through gender-expansive media, collaborative campaigns, and community-led events, we aim to tell nuanced stories that resist tokenism and embrace complexity. Role Description We’re looking for a dynamic Social Media Strategist to lead content creation and community engagement across multiple platforms. You’ll craft platform-native content, manage daily posts and stories, and build meaningful relationships with our audience on Instagram (including Broadcast), Reddit, WhatsApp Channels/Groups, and Facebook Groups. You’ll play a key role in shaping Gaysi’s digital voice, growing our reach, and holding space for queer community building online. Key Responsibilities: Content Creation & Strategy Develop and execute original, high-quality content (posts, Reels, memes, stories, YouTube Shorts, etc.) Write compelling copy, captions, and scripts aligned with Gaysi’s tone and sensibility Design visuals using Canva, Adobe Suite, or other tools Spot trends and creatively adapt them for our platforms Plan and maintain content calendars across all active channels Online Community Management Monitor, engage, and respond across DMs, comments, and group chats Manage and moderate online community spaces (Discord server, Reddit threads, FB & WhatsApp Groups, Instagram Broadcasts) Foster a safe, inclusive, and affirming environment in each space Organize community check-ins, AMAs, polls, and interactive storytelling formats Campaigns & Collaborations Support influencer collaborations, event coverage, and partner campaigns with tailored social content Capture BTS, interviews, and community voices during events or campaigns Coordinate with internal teams to align content with larger campaign goals Analytics & Growth Track metrics and engagement patterns Generate insights and adjust strategies to improve reach and retention Work towards defined growth goals while maintaining content integrity Requirements 1–3 years of experience in social media and digital content creation Strong writing and visual storytelling skills Proficiency in tools like Canva, CapCut, InShot, Adobe Suite, etc. Passion for digital culture, memes, and social trends Experience or comfort with community management on platforms like Reddit, Facebook and WhatsApp Deep awareness of LGBTQ+ issues, language, and sensitivities Nice to Have Photography/videography skills Experience in queer media, lifestyle brands, or advocacy/cause-based work Familiarity with performance marketing metrics and social KPIs Location: Khar West, Mumbai Employment Type: Full-time, On-site Experience: 1–3 years (Freshers with strong portfolios are welcome) Salary: ₹4,50,000 – ₹5,50,000 per annum (commensurate with experience) Based in Mumbai and comfortable with on-site work in Khar West
Gaysi Family, founded in 2008, is a media platform and community space for queer desis, amplifying individual voices and experiences from Southeast Asia. We encourage reflection and understanding of queerness as a philosophy and sensibility beyond sexual orientations and gender identities. At Gaysi we collaborate with brands and organizations to create gender- expansive and queer-affirmative media assets and events. Gaysi Family also functions as a creative agency partner for other brands, where we design messaging, and full creative campaigns to drive partner brand awareness and visibility. Role Overview We are seeking a dynamic Brand Partnerships Lead & Manager who will drive brand outreach, secure collaborations, and oversee the development and delivery of marketing solutions. This role is both client-facing and internally collaborative - you will identify opportunities, pitch ideas, manage client relationships, and work closely with our creative teams and external collaborators to execute campaigns on time and to brief. Must be based in Mumbai, ideally in the suburbs. Key Responsibilities: Business Development & Outreach Identify and proactively approach brands aligned with our vision. Craft and deliver compelling pitches and proposals to secure new projects. Maintain and grow a pipeline of potential brand partnerships. Client Relationship Management Serve as the primary point of contact for assigned clients. Understand client objectives and translate them into actionable creative briefs. Build strong, trust-based relationships to encourage repeat business. Project Coordination & Delivery Work with internal creative teams to develop concepts, strategies, and deliverables. Collaborate with external freelancers, vendors, and specialists as needed. Ensure timelines, budgets, and quality standards are met across all projects. Anticipate and resolve any project-related challenges. What We’re Looking For 2-4 years’ experience in brand partnerships, client servicing, or account management - preferably in marketing, advertising, or media. Proven track record of securing and managing brand collaborations. Strong understanding of marketing for diverse and queer audiences. Excellent communication and presentation skills. Highly organized, deadline-driven, and detail-oriented. Comfortable balancing outreach and relationship-building with execution oversight. Passionate about LGBTQIA+ representation and inclusive storytelling. Bonus Points For Experience in campaign strategy and creative development. Existing network within brand/agency ecosystems. Knowledge of social media and digital campaign trends. Location: On-site (Khar West, Mumbai) Compensation: 7Lacs-9Lacs (annual)