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4.0 - 8.0 years
0 Lacs
pune, maharashtra
On-site
As a Senior Analyst in Marketing Analytics at WillScot India GCC, you will play a crucial role in establishing the Marketing Analytics Center of Excellence. Your primary responsibility will involve translating performance data from various channels into actionable insights to drive our digital growth strategy forward. Your key areas of focus will include analyzing Campaign & SEM performance, evaluating Funnel and Pricing metrics, managing Marketing Automation & Salesforce CRM Data, and creating insightful dashboards using tools like Power BI and Tableau. Additionally, you will be utilizing tools such as GA4, Adobe Analytics, SQL, Python, and Alteryx to extract valuable insights from the data. The ideal candidate for this position should have a minimum of 4 years of experience in marketing analytics and possess a strong analytical mindset with practical hands-on experience. You should also be comfortable collaborating with global teams and interacting with cross-functional stakeholders to drive strategic decision-making based on data-driven insights. If you are enthusiastic about leveraging marketing data to enhance growth strategies and are eager to be part of a dynamic and growing team, we are excited to connect with you.,
Posted 1 week ago
2.0 - 6.0 years
0 Lacs
karnataka
On-site
You will be responsible for supporting the marketing team in executing social media and performance campaigns, optimizing performance, and ensuring seamless execution of marketing operations. This role requires strong project management skills, attention to detail, and the ability to work across different media platforms. You will assist in managing and executing digital media campaigns across various platforms such as Google Ads and Facebook. Monitoring campaign performance, generating reports, tracking and optimizing campaign budgets, bidding strategies, and targeting will be key responsibilities. Collaborating with the Performance Marketing Manager for troubleshooting campaigns and making adjustments based on performance data will also be part of your role. Additionally, you will work on executing marketing plans effectively. The ideal candidate should have experience in executing digital marketing campaigns on platforms like Google Ads and Facebook Ads. Strong analytical skills and proficiency in working with data using tools like GA4 and other reporting platforms are essential. Excellent communication and writing skills in English, attention to detail, and the ability to multitask in a fast-paced environment are required. Keeping up-to-date with digital and performance marketing trends and best practices is crucial for this role. Preferred qualifications for this position include 2-3 years of experience in media planning and execution for performance marketing, proficiency in Excel or Google Sheets for data analysis, and demonstrable skills in execution and project management.,
Posted 1 week ago
4.0 - 8.0 years
0 Lacs
karnataka
On-site
Yulu is India's leading shared micro-mobility platform, revolutionizing urban transportation through smart, sustainable, and electric-first mobility solutions. With a rapidly growing fleet of tech-enabled electric two-wheelers and a robust battery-swapping infrastructure, Yulu makes last-mile commutes not only efficient but also planet-friendly. Our IoT-driven platform and smart electric vehicles are helping cities reduce traffic congestion and carbon emissions while empowering millions with affordable and reliable transportation. Backed by industry giants like Bajaj Auto and Magna International, Yulu operates at the intersection of mobility, technology, and sustainability. Our mission is to reduce congestion, cut emissions, and transform how India moves one ride at a time. With millions of rides completed, thousands of EVs on the road, and a rapidly expanding footprint, we're not just building EVs - we're building the future of urban mobility in India. Role Summary Yulu has grown its user base over 3X in the last 24 months. The aim is to grow 2X in the next 12 months. We're looking for a Retention & Growth Marketing Specialist to lead our efforts in customer retention & winbacks on digital, through smart engagement and CRM strategies. You'll be responsible for designing and executing full-funnel user journeys (via MoEngage or similar tools), managing voice-led telesales & surveys, working with Product to drive new feature adoption, and run performance marketing campaigns. Natural flair & fluency with data is critical - you should be able to connect, clean, analyze and interpret data from multiple sources (GA4, AppsFlyer, Metabase, SQL, internal dashboards) and turn them into actionable campaigns and insights. This is a full-time role based in Bangalore, suited for professionals with 3-5 years of experience, offering an exciting opportunity to drive impactful retention and growth initiatives. Key Responsibilities Retention & Reactivation (Core Focus) - Design and run multi-touch CRM campaigns to improve user retention, reduce churn and drive winbacks through reengagement - Smart user segmentation based on deep behavioral understanding built through data analysis and on-ground insights - Plan & execute campaigns to achieve success metrics of outcomes & costs by continuous testing and optimizing campaigns - messages, creatives, channels, etc. - Define & own campaign outcomes by proactive actions, experimentation & optimization, and creating dashboards & reports to tracking and align stakeholders - Work with Data and Product teams to build triggers, dashboards, and user insights - Explore new tools to reach customers more effectively & efficiently Data Analysis & Orchestration (Core Focus) - Understand data structures, logic and flow across different platforms used by Yulu to be able to orchestrate reports that might run across multiple data sources - Articulate requirements to the data team for complex tasks. Write clear requirements (PRDs, BRDs) for Tech & Data teams to enable campaign triggers and accurate measurement. - Strong understanding of user-level data, channel performance & attribution logic. - Experience using SQL/Metabase, Google Analytics 4, MMPs like AppsFlyer or Branch. - Ability to stitch multiple data streams (performance marketing, referrals, telecalling, organic) & analyze the full picture, to derive clear stories & actionables. - Onboard tools to build data connections and drive campaign automation (using APIs, Webhooks, etc) to connect CRM, data pipelines, and other systems for more efficient execution. Telesales Channel Management - Manage a dedicated telecalling team for acquisition nudges and retention follow-ups - Define calling logic, user lists, scripts, and track conversion impact. - Design surveys, user scripts, and incentive structures define KRA/SLAs for telecalling teams. - Leverage telesales interactions to gather user feedback, spot trends, and share insights to refine CRM and Product Marketing strategies. Product Marketing Support (Basic) - Collaborate with Product and Ops to drive the new feature GTM to the right user segments - Plan and execute targeted awareness and adoption campaigns for key introductions. - Develop GTM plans for new feature rollouts; gather user feedback via on-ground insights Performance Marketing (Basic) - Run or support basic performance campaigns on Meta, Google, etc., for user acquisition or re-engagement - Monitor channel effectiveness and conversion rates in collaboration with the growth team - How platforms like Meta & Google App Campaigns (UAC) work, and how to complement paid performance with CRM & organic channels. Requirements: - Hands-on experience with MoEngage or similar CEPs (WebEngage, CleverTap, etc.) with experience in retention, CRM, or lifecycle marketing - Strong analytical skills - can interpret data, identify drop-offs, build hypotheses - Strong data handling: advanced Excel/Sheets, SQL basics, GA4, attribution platforms. - Familiar with workflow & report automation using APIs, Webhooks, etc - Passionate about automating repetitive tasks to scale campaigns efficiently. - A system builder - you like creating structure from chaos and scaling what works - Loves to collaborate across Product, Ops, Engineering, and Agencies - Hands-on, heart for new challenges, flexible going off script, & hungry for growth - Flexible to experiment, fail fast, learn faster, and own execution fully Nice to Have - SQL or data querying skills. - Experience with tools like MMP, GA4, BigQuery, Google Script, and Metabase. - Experience managing telecalling or inside sales teams will be a plus,
Posted 1 week ago
6.0 - 10.0 years
15 - 25 Lacs
Chandigarh
Remote
We are looking for a skilled Implementation & Analytics Specialist to support marketing and product teams in setting up, validating, and maintaining analytics infrastructure. The ideal candidate will have deep technical knowledge of GA4 and Segment.io, a strong QA discipline, and the ability to generate meaningful reports and insights from digital data. Key Responsibilities Handle day-to-day BAU implementation and QA tasks. Support new product launches with complete analytics setup. Partner with marketing teams to ensure campaign tagging and reporting are in place. Execute analytics QA using tools and browser-based debugging methods(both mobile & Web). Configure dashboards and conduct ad hoc analysis to support business teams. Maintain documentation and best practices for implementation and tracking governance. Skills & Qualifications: 6+ years in web/digital analytics implementation and reporting. Hands-on experience with GA4 event setup, custom dimensions, and reporting logic. Strong working knowledge of Segment.io and data pipeline configuration. Familiarity with tag management platforms (GTM, Adobe Launch, etc.) is a plus. Strong Experience with Dashboard too l(looker studio,tableau, PowerBI). Excellent QA habits and a detail-oriented mindset. Ability to work independently and manage cross-functional collaboration. Technology Platforms & Tools Google Analytics 4 (GA4) Segment.io OR CDP Tools Event tracking configuration Data routing and source/destination setup Understanding of schema consistency
Posted 1 week ago
3.0 - 7.0 years
1 - 4 Lacs
Chennai
Work from Office
We seek a skilled SEO Specialist with 3–4 years of experience to drive on-page, off-page, and technical SEO. Must understand AI-driven search and LLMs impact. Expertise in GA4, GSC, Ahrefs, SEMrush & WordPress optimization required Required Candidate profile An experienced SEO Specialist with expertise in B2B IT/SaaS. Strong grasp of on-page, off-page, &Techhnical SEO, AI-driven search, and LLMs.Skilled in GA4, GSC,Ahrefs,SEMrush, & WordPress optimization Perks and benefits 3 meals per day and Health insurance
Posted 1 week ago
3.0 - 5.0 years
5 - 7 Lacs
Faridabad
Work from Office
Role & responsibilities Develop, execute, and optimize performance marketing campaigns across digital channels such as Google Ads, Facebook Ads, display advertising, and other paid media platforms. Conduct in-depth keyword research, audience targeting, and competitive analysis to inform campaign strategies. Create compelling ad copy, visuals, and landing pages to maximize engagement, click-through rates, and conversions. Monitor campaign performance metrics, including click-through rate (CTR), conversion rate, return on ad spend (ROAS), and other key performance indicators (KPIs). Utilize A/B testing and experimentation methodologies to optimize campaign elements, including ad creative, targeting, and bidding strategies. Analyze campaign data and provide actionable insights and recommendations for improving campaign performance and achieving business goals. Stay updated on industry trends and best practices in performance marketing to continually refine strategies and tactics. Collaborate cross-functionally with other marketing teams, including creative, content, and analytics, to align performance marketing efforts with overall marketing objectives. Knowledge of (GA4) , Google Tag Manager (GTM) and Google Ads Editor to capture user interactions, conversions, and other key metrics. Preferred candidate profile Bachelor's degree in Marketing, Advertising, Business, or related field. 3 to 5 years of experience in performance marketing, with a focus on managing digital advertising campaigns and driving measurable results. Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and display advertising networks. Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights to optimize campaign performance. Experience with A/B testing methodologies and optimization techniques. Excellent communication and collaboration skills with the ability to work effectively in a team environment. Google Ads and Facebook Blueprint certifications are a plus
Posted 1 week ago
3.0 - 5.0 years
3 - 5 Lacs
Bengaluru
Remote
Role Overview: We are looking for a highly skilled and technically proficient Digital Marketing Analyst with hands-on experience in Google Tag Manager (GTM), web analytics, and digital tracking strategies. This role is ideal for someone who understands the technical backend of marketing and can seamlessly integrate tracking solutions to support data-driven decisions. Key Responsibilities: Own the setup, configuration, and maintenance of Google Tag Manager containers across websites and web apps. Implement and troubleshoot tags for Google Analytics (GA4), Google Ads, Meta Pixel, LinkedIn Insight Tag, custom conversion events, and third-party marketing platforms. Collaborate with marketing and development teams to ensure accurate data collection and attribution tracking. Audit existing tag implementations and recommend optimizations for data integrity and performance. Build and manage data layers, triggers, and custom HTML tags within GTM. Work with front-end developers to implement necessary dataLayer code and resolve tracking-related issues. Support campaign teams with tracking URLs (UTM parameters), event tagging, and performance dashboards. Create comprehensive documentation and tracking specs for campaigns and digital assets. Analyze collected data using Google Analytics and Looker Studio to deliver actionable insights. Must-Have Skills: 3-4 years of hands-on experience in digital marketing analytics with a strong focus on GTM and technical implementations. Deep understanding of GA4 setup, events, conversions, and cross-domain tracking. Experience working with custom HTML tags, JavaScript variables, and dataLayer configurations. Solid knowledge of cookies, tracking pixels, browser behavior, and consent management tools (CMP). Proficiency in tools like Google Analytics, Google Ads, Meta Business Suite, and Looker Studio. Ability to debug tracking issues using browser dev tools, Tag Assistant, and GTM preview mode. Good to Have: Familiarity with CMS platforms (e.g., WordPress, Webflow) and basic HTML/CSS/JavaScript. Experience with server-side tagging or advanced data tracking solutions. Exposure to A/B testing tools (e.g., Google Optimize, VWO, Optimizely). Google certifications (GTM, GA4, Ads) are a plus. Qualifications: Bachelors degree in Marketing, Information Technology, Computer Science, or a related field. Strong analytical thinking with a keen attention to technical detail. Excellent communication skills and the ability to translate technical findings for non-technical stakeholders. If interested Kindly share your resume to Hiring@peppercloud.com
Posted 1 week ago
10.0 - 14.0 years
8 - 14 Lacs
Bengaluru, Karnataka, India
On-site
Required Skills and Qualifications: Technical Expertise: Proficiency in modern front-end technologies like Next.js and React.js . Strong knowledge of headless API architectures and integrations. Expertise in designing and implementing multi-country , multi-site eCommerce platforms . Proficiency in conducting code reviews and using tools like Sonar to ensure code quality and maintainability . Platform and Tool Integration: Experience with Salesforce Commerce Cloud or similar enterprise-class platforms. Knowledge of SEO best practices , GA4 , and GTM . Familiarity with integrating payment gateways such as Adyen and fraud prevention tools like Riskified . Solution Architecture: Ability to design systems that meet performance , scalability , and security requirements. Strong focus on non-functional requirements , including system reliability and maintainability . Agile Project Management: Extensive experience managing Agile projects and delivering on tight deadlines . Proven ability to balance multiple priorities while maintaining high-quality standards. Communication and Collaboration: Excellent verbal and written communication skills. Ability to work effectively with cross-functional teams , including Product Managers , designers , and stakeholders . Business-Technical Translation: Proven ability to translate complex business requirements into actionable technical tasks and solutions. Preferred Qualifications: Familiarity with DevOps practices and CI/CD pipelines . Experience with web analytics , accessibility standards , and advanced SEO strategies . Prior experience managing distributed or global teams . Full-time engineering graduate from a reputed institute.
Posted 1 week ago
5.0 - 9.0 years
0 - 0 Lacs
maharashtra
On-site
As a Digital Marketing Instructor at our organization, you will be responsible for conducting engaging live sessions on various topics including SEO, Meta Ads, Google Ads, etc. Your role will involve addressing learners" doubts and academic queries, collaborating with content teams to suggest tools and create learning agendas, as well as offering actionable feedback to improve learning outcomes. To excel in this position, you must have a minimum of 5 years of industry or academic experience in digital marketing. Proficiency in tools such as Google Ads, Meta Suite, GA4, SEO tools, and CRM platforms is essential. Strong communication and mentoring skills are crucial for effectively engaging with learners. Prior experience in teaching or edtech will be an advantage. This role is based in Mumbai, Andheri, with a hybrid work model. The salary offered for this position ranges from 10LPA to 12LPA. Your weekoffs will be either on Wednesday & Thursday or Thursday & Friday. If you are passionate about digital marketing, possess the required experience and skills, and are enthusiastic about sharing your knowledge with others, we encourage you to apply for this rewarding opportunity.,
Posted 1 week ago
5.0 - 7.0 years
15 - 20 Lacs
Gurugram
Work from Office
Title : SEO Manager / Head of SEO Job Type : Fulltime 5 Days Work from Office 10:30am to 7:30pm shift - Udyog Vihar Phase 4 Company : Fabel Services Pvt Ltd Focused Region : UK & Ireland Industry : E-commerce, B2C (Contact Lenses, Glasses, Sunglasses) We are seeking an experienced and strategic SEO Manager with a strong focus on ecommerce SEO, technical problem-solving, reporting, and content quality assurance to lead and develop SEO team. The ideal candidate will have a strong background in B2C e-commerce, a deep understanding of UK market trends. Key Responsibilities Partners across teams (Content, Product, Dev, Data) to help maintain and improve websites rankings on Google and Bing Regularly audit and measure the effectiveness of our content, providing actionable insights and recommendations Conduct technical and content audits following algorithm updates, and create delta reports to highlight content drops and gains Collaborating with development team on template enhancements, site health, and recirculation opportunities Produce ad-hoc reports using tools like SEMRush, Sistrix, Ahrefs, Screaming Frog, and Looker, providing insights to support decision-making processes Stay up to date with the latest SEO and industry trends, tools, and best practices, continually testing and implementing new strategies Create a comprehensive link-building strategy, targeting high-quality and relevant backlinks to improve domain authority Regularly review and analyze the backlink profile, disavowing harmful links and identifying opportunities for new link acquisitions Establish and maintain relationships with industry influencers, bloggers, and webmasters to secure guest posts, mentions, and backlinks Work closely with content creators to promote content and earn natural backlinks through outreach, social media, and partnerships Desired Qualifications 5-7 years of SEO experience in ecommerce brands Strong hands on analysis, performance insights Experience in web analytics and data visualization tools such as Looker, Looker Studio, and Google Analytics (experience with GA4 preferred), with a knack for translating data into actionable insights High proficiency in Microsoft Excel or Google Sheets Clear understanding of SEO best practices related to EEAT, CWV, and the requirements for success as an ecommerce brand in 2024 and beyond Regards Jeeshan Ali Human Resource
Posted 1 week ago
10.0 - 15.0 years
15 - 25 Lacs
Gurugram
Work from Office
Title : SEO Manager / Head of SEO Job Type : Fulltime 5 Days Work from Office 10:30am to 7:30pm shift - Udyog Vihar Phase 4 Company : Fabel Services Pvt Ltd Focused Region : UK & Ireland Industry : E-commerce, B2C (Contact Lenses, Glasses, Sunglasses) We are seeking an experienced and strategic SEO Manager with a strong focus on ecommerce SEO, technical problem-solving, reporting, and content quality assurance to lead and develop SEO team. The ideal candidate will have a strong background in B2C e-commerce, a deep understanding of UK market trends. Key Responsibilities Partners across teams (Content, Product, Dev, Data) to help maintain and improve websites rankings on Google and Bing Regularly audit and measure the effectiveness of our content, providing actionable insights and recommendations Conduct technical and content audits following algorithm updates, and create delta reports to highlight content drops and gains Collaborating with development team on template enhancements, site health, and recirculation opportunities Produce ad-hoc reports using tools like SEMRush, Sistrix, Ahrefs, Screaming Frog, and Looker, providing insights to support decision-making processes Stay up to date with the latest SEO and industry trends, tools, and best practices, continually testing and implementing new strategies Create a comprehensive link-building strategy, targeting high-quality and relevant backlinks to improve domain authority Regularly review and analyze the backlink profile, disavowing harmful links and identifying opportunities for new link acquisitions Establish and maintain relationships with industry influencers, bloggers, and webmasters to secure guest posts, mentions, and backlinks Work closely with content creators to promote content and earn natural backlinks through outreach, social media, and partnerships Desired Qualifications 10 to 15 years of SEO experience in ecommerce brands Strong hands on analysis, performance insights Experience in web analytics and data visualization tools such as Looker, Looker Studio, and Google Analytics (experience with GA4 preferred), with a knack for translating data into actionable insights High proficiency in Microsoft Excel or Google Sheets Clear understanding of SEO best practices related to EEAT, CWV, and the requirements for success as an ecommerce brand in 2024 and beyond Regards Jeeshan Ali Human Resource
Posted 1 week ago
5.0 - 9.0 years
0 Lacs
chandigarh
On-site
As a highly experienced SEO Specialist at Talwarsons, North India's renowned luxury jewelry brand, you will be responsible for managing and leading all technical and strategic aspects of search engine optimization. This freelance hybrid role is exclusively open to candidates located in Chandigarh, Mohali, or Panchkula, with a requirement for in-person check-ins, planning meetings, and continuous collaboration with internal teams. You should have a proven track record in technical SEO, on-page optimization, local search visibility, and content-led ranking strategies, especially within high-value, category-specific industries such as jewelry, luxury retail, or e-commerce. Your role will involve a minimum of 4-6 years of hands-on SEO experience, focusing on technical SEO and local SEO implementation. Proficiency in Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and other industry-standard SEO tools is essential. You should possess a deep understanding of on-page SEO, including metadata optimization, keyword distribution, structured content, and mobile-first indexing. Experience in implementing and troubleshooting schema markup, canonicals, redirects, and crawl directives is required, along with familiarity with platforms like WordPress, Shopify, or other custom CMS systems. Basic knowledge of HTML/CSS for minor code adjustments or clear communication of development instructions is also necessary. As an SEO Specialist, you must have strong reporting skills to translate data into clear recommendations and insights for both marketing and management teams. Being detail-oriented, self-managed, and capable of developing a long-term SEO roadmap in collaboration with content, design, and product teams are crucial attributes for this role. To apply, please provide a brief introduction highlighting your relevant experience in technical and local SEO, along with case studies or performance reports demonstrating your work, especially within e-commerce, regional/local markets, or high-ticket categories. Share a list of tools you regularly use and your preferred workflow, as well as your current location in Chandigarh, Mohali, or Panchkula. Additionally, specify your monthly or project-based pricing for a long-term freelance setup. This role is a key position within our digital team, and we are seeking a dedicated professional who recognizes that search engine optimization is a long-term endeavor and understands how to succeed through structure, precision, and strategy. Job Type: Freelance Schedule: Day shift Work Location: In person,
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
karnataka
On-site
About Us InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content, and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere. InMobi Advertising is an end-to-end advertising platform that helps advertisers drive real connections with consumers. We drive customer growth by helping businesses understand, engage, and acquire consumers effectively through data-driven media solutions. Learn more at advertising.inmobi.com. Glance is a consumer technology company that operates disruptive digital platforms, including Glance, Roposo, and Nostra. Glance's smart lockscreen and TV experience inspire consumers to make the most of every moment by surfing relevant content without the need for searching and downloading apps. Glance is currently available on over 450 million smartphones and televisions worldwide. Learn more at glance.com. Born in India, InMobi maintains a large presence in Bangalore and San Mateo, CA, and has operations in New York, Singapore, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com. About The Role InMobi is looking for a high-caliber Technical Account Manager (TAM) to serve as a trusted technical advisor to our enterprise clients. You'll work at the intersection of data, marketing, and engineering - owning the end-to-end analytics stack and tag instrumentation across multi-channel marketing and performance journeys. As a TAM, your impact will go beyond support - you will architect tracking strategies, drive advanced debugging, lead cross-platform analytics rollouts, and influence product direction through ground-level client insights. Objectives of the Role - Serve as the primary technical expert for client calls, diagnosing challenges and guiding product adoption - Enable customers to maximize value from analytics and tracking solutions through tailored training and support - Proactively uncover implementation gaps, recommend best-practice fixes, and validate end-to-end data integrity - Leverage usage data to inform upsell/cross-sell opportunities and feed insights back into product development Key Responsibilities - Lead deep-dive technical discovery sessions and solution walkthroughs for clients and internal teams - Design and implement robust instrumentation plans using GTM, DCM Floodlight, Facebook Pixel, Bing UET, and other tracking platforms - Audit complex digital analytics setups - covering event schemas, UTM governance, cross-domain tracking, cookie compliance, and offline conversion matching - Debug tracking and performance issues using tools like Chrome DevTools, Charles Proxy, and Postman, and resolve issues with JavaScript, network requests, and tag errors - Build reusable automation scripts (Python/JS) to accelerate tag validation and deployment - Author high-quality documentation, SDK/API guides, and playbooks that can scale to a global implementation team - Collaborate with product and engineering to escalate client feature requests, discover bugs, and shape new feature rollout strategies Required Skills & Qualifications - 2-4 years in a client-facing technical role (TAM, Martech Consultant, Analytics Implementation Specialist, Solutions Engineer) - Proven hands-on experience with GA4, Adobe Analytics, GTM, DCM, Clarity, Facebook Pixel, Bing Ads, Taboola, Outbrain and 3rd-party analytics/tagging ecosystems - Proficiency in JavaScript debugging, regular expressions, cookie/session tracking, and understanding how data flows through browser environments - Strong knowledge of conversion attribution models, data Layer management, and tag QA workflows - Excellent communication skills - able to translate complex technical details into client-friendly recommendations - Exposure to data privacy and compliance practices (GDPR, CCPA, cookie consent frameworks, etc.) Preferred Qualifications - Bachelor's degree in computer science, Data Analytics, Marketing Technology, or a related field - Proven ability to translate client feedback into actionable product enhancements - Understanding of how web technologies work in order to proactively debug applications - Basic understanding of JavaScript and Python, with the ability to read, interpret, and make minor modifications to scripts for tracking, automation, or debugging purposes What You'll Gain - A leadership-facing role with high visibility into product impact and customer success - The opportunity to shape tracking and analytics excellence across global digital campaigns - Exposure to cutting-edge ad tech, performance measurement, and AI-driven optimization solutions The InMobi Culture At InMobi, culture isn't a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences. We thrive on challenges and seize every opportunity for growth. Our core values - thinking big, being passionate, showing accountability, and taking ownership with freedom - guide us in every decision we make. We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program. InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace. Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!,
Posted 2 weeks ago
13.0 - 17.0 years
0 Lacs
haryana
On-site
As a Performance Marketing Executive at Divine Hindu, you will be responsible for leading paid campaigns across various platforms such as Meta, Google Ads, YouTube, and more. Your role will involve managing ad budgets, optimizing for conversions, collaborating with design and content teams to build and test creatives, analyzing campaign performance, and scaling successful strategies. You will have ownership of the full funnel including targeting, landing pages, CRO, and retargeting. Additionally, you will conduct A/B tests, experiment with new platforms, and closely coordinate with brand, tech, and ecommerce teams. To be successful in this role, you should have 3 years of performance marketing experience specifically within the D2C brand space. Hands-on experience with running Meta and Google ads at scale is essential, along with a solid understanding of metrics such as ROAS, CAC, LTV, funnel performance, and attribution. Proficiency in ad platforms, analytics tools like GA4 and Meta Pixel, as well as budget pacing is required. A data-driven mindset with strong creative judgment is key, and experience with platforms like Shopify, Unicommerce, or Klaviyo is a bonus. Joining Divine Hindu offers you the opportunity to work with a fast-growing D2C brand backed by top investors. You will work closely with the founders, take ownership of your role end-to-end, and have the chance to work on real budgets and scale rapidly. The company culture emphasizes high performance combined with a deep sense of purpose, fostering a supportive team environment with ample learning exposure. If you meet the requirements and are excited about the prospect of joining Divine Hindu as a Performance Marketing Executive, please send your resume to ishikahr@divinehindu.in with the subject line: Performance Marketing [Your Name].,
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
noida, uttar pradesh
On-site
We are seeking a results-driven Digital Marketing Expert to play a crucial role in leading and implementing performance marketing strategies encompassing SEO, Google Ads, and Facebook Ads. Your primary responsibility will be to enhance qualified traffic, elevate conversions, and boost ROI for our clients. Your key responsibilities will include the development and execution of integrated SEO and PPC strategies to elevate traffic, leads, and sales. You will conduct thorough keyword research, perform competitive analysis, and pinpoint growth opportunities across various channels. Furthermore, you will be tasked with planning, launching, and overseeing Google Ads and Facebook Ads campaigns, covering Search, Display, Shopping, and Meta Ads Manager. Monitoring conversion tracking through platforms such as Google Tag Manager, GA4, and Meta Pixel will also fall under your purview. Optimizing websites and landing pages for improved SEO performance and conversion rate optimization (CRO) will be a vital aspect of your role. Additionally, analyzing campaign performance and furnishing actionable insights through monthly reports will be a part of your routine tasks. To qualify for this role, you should possess a minimum of 2 years of experience in digital marketing, preferably in an agency or a fast-paced environment. You must have hands-on experience in managing SEO and paid campaigns on Google Ads and Facebook Ads. Proficiency in tools like Google Analytics (GA4), Google Search Console, Tag Manager, Ahrefs, SEMrush, Screaming Frog, and Meta Ads Manager is essential. A solid understanding of on-page, off-page, and technical SEO is required, along with the ability to track and analyze conversions across multiple channels. Experience with content management systems like WordPress, Shopify, or similar platforms is preferred. Moreover, the capability to handle multiple client accounts simultaneously and consistently meet deadlines is crucial for success in this role.,
Posted 2 weeks ago
2.0 - 3.0 years
5 - 7 Lacs
Mumbai
Work from Office
We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad assets Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights Requirements 2-3 years of performance marketing experience, preferably with D2C or eCommerce brands Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads Solid understanding of GA4, attribution models, and audience segmentation Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization Creative flair for testing ad copy, visuals, and landing pages
Posted 2 weeks ago
3.0 - 5.0 years
12 - 15 Lacs
Bengaluru
Work from Office
Looking for a results-driven Google Ads expert to manage $80K+ D2C campaigns across Search, Display, Shopping, and more in the US, UK & EU markets. Must have 3–5 yrs experience, strong analytics, copywriting, and proven ROI-focused strategy.
Posted 2 weeks ago
0.0 - 4.0 years
0 Lacs
maharashtra
On-site
As a Growth Intern at our Lower Parel, Mumbai location, you will have the opportunity to gain hands-on experience in planning and implementing data-driven strategies aimed at enhancing user acquisition, engagement, and retention. If you possess a keen interest in marketing, technology, and growth, alongside an analytical mindset and a desire to learn, then we are excited to hear from you. Your main responsibilities will include assisting internal teams in identifying growth opportunities aligned with business objectives, contributing to the development and execution of growth strategies across various channels (such as paid media, SEO, direct marketing, partnerships, etc.), collaborating with different departments to implement growth campaigns, and monitoring their performance. Additionally, you will be involved in analyzing user behavior and campaign effectiveness using tools like GA4, Excel, and other analytics platforms, proposing A/B testing ideas, staying updated on digital marketing trends and innovative growth strategies, and supporting conversion rate optimization (CRO) initiatives. The ideal candidate for this role is someone who is pursuing or has recently completed a degree in Marketing, Business, Communications, or a related field, and has a strong interest in digital marketing, brand growth, and analytics. While a basic understanding of tools like GA4, Hubspot, or VWO is advantageous, training will be provided as needed. We are looking for individuals with a curious mindset, a passion for learning and exploring new concepts, excellent communication and organizational skills, the ability to multitask and excel in a fast-paced environment, and a creative approach to problem-solving. By joining our team as a Growth Intern, you will gain valuable experience in growth marketing strategy and implementation, work on real client projects, and expand your knowledge across various areas including SEO, Paid Media, Retention Marketing, and MarTech tools. This role offers the opportunity to make meaningful contributions within our dynamic and energetic environment at Schbang, enabling you to grow both personally and professionally.,
Posted 2 weeks ago
4.0 - 8.0 years
0 - 0 Lacs
kozhikode, kerala
On-site
You will be working at Digital Bridge International located at Markaz Knowledge City, (Kayithapoyil), Kozhikode. The employment type for this position is Full-Time, with a work schedule from Monday to Friday. The program duration is a 6-Month Batch and the salary offered ranges from 35,000 to 40,000 per month. As a Digital Marketing Trainer/Instructor, your main responsibility will be to conduct interactive and hands-on training sessions aimed at providing students and professionals with the necessary digital marketing skills for the job market. The ideal candidate should possess a minimum of 4 years of practical experience in digital marketing, including at least 2 years of teaching or training experience. You should have a solid understanding of both fundamental and advanced digital marketing techniques and enjoy mentoring and guiding others in the field. Your key responsibilities will include delivering comprehensive training sessions on various topics such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Google Ads & Meta Ads, Email Marketing, Content Marketing, and Web Analytics (Google Analytics, GA4). You will also be tasked with designing, updating, and enhancing training materials, as well as conducting tool demonstrations, real-life case studies, and practical assignments. Monitoring student performance, providing constructive feedback, staying updated on the latest digital marketing trends, tools, and certifications, and offering guidance and support to students during and after sessions are also part of your role. To be considered for this position, you should have at least 4 years of professional experience in digital marketing (agency or in-house) and a minimum of 2 years of training, teaching, or mentoring experience. Proficiency in using tools like Google Ads, Google Analytics (UA & GA4), Meta Ads Manager, SEO tools (SEMrush, Ahrefs, etc.), excellent communication, presentation, and facilitation skills, as well as digital marketing certifications (Google, Meta, HubSpot, etc.) are preferred. In return, you will enjoy benefits such as flexible working hours, the opportunity to impact the future digital marketers positively, a friendly and collaborative work environment, and continuous learning and upskilling opportunities. This is a Full-time job with the work location being in person.,
Posted 2 weeks ago
1.0 - 5.0 years
0 Lacs
maharashtra
On-site
As a Growth Executive at our company, your primary role will be to develop and implement growth strategies that enhance user acquisition, activation, retention, and revenue. You will collaborate with internal teams and clients to identify business objectives and growth opportunities. Additionally, you will be responsible for creating and executing growth plans, utilizing a variety of initiatives such as paid media, SEO, direct marketing, and partnership ecosystems. Your expertise in digital marketing and CRO will be crucial in optimizing growth initiatives and enhancing brand awareness. It is essential to stay updated on the latest trends in growth marketing and share knowledge with the team. To excel in this role, you should possess a Bachelor's or Master's degree in Marketing or Business Administration, along with at least 1 year of experience in a growth-oriented role. Strong analytical, problem-solving, and communication skills are also key requirements for this position. If you are a dynamic individual with a passion for driving growth and delivering measurable results, we invite you to join our team and contribute to our success.,
Posted 2 weeks ago
7.0 - 11.0 years
0 Lacs
haryana
On-site
Group Bayport is the personalized product partner to millions of people and organizations around the world, empowering everyone to transform ideas into reality. Group Bayport offers a growing portfolio of more than 10,000 customizable products for people, homes, and businesses - from everyday items to the wildest and most specific of requests. The company backs this up with 24/7 customer support from design to delivery, a dedicated in-house design team, state-of-the-art manufacturing, and rapid turnaround times. From customized banners, displays, and signs for businesses to personalized outdoor covers and home decor products for consumers, Group Bayport's house of 11 brands - including BannerBuzz, Best of Signs, Neon Earth, Tarps & All, Covers & All, and PatioHQ - make high-quality personalization easy and affordable for all. A global e-commerce leader since 2011, Group Bayport has served over 1 million customers in 42 countries, with offices in Atlanta, Chicago, Phoenix, Ahmedabad, Gurgaon, and Mumbai. Visit www.groupbayport.com. If you are a strategic thinker with a passion to lead Design system, UX, UI and you thrive in a collaborative and dynamic environment, we encourage you to apply. Join us in shaping the future of our brand and making a significant impact on our global market presence. Role Summary As the Head of Design & UI/UX, the leader will be responsible for defining and delivering the entire Design Strategy and user experience across all digital consumer touchpoints - from the first impression of consumers to post-purchase digital experience. Reporting directly to the CEO, you'll be a core part of the business leadership team, responsible for shaping how the brand is experienced digitally, influencing product innovation, growth, and retention through world-class design, with a high degree of localization in the global landscape. This is a strategic and hands-on leadership role, ideal for a design leader with experience in high-growth D2C eCommerce and a passion for delivering intuitive, beautiful, and conversion-optimized experiences. Key Responsibilities Strategic Design Leadership - Define and own the digital experience vision and roadmap across all platforms (web, mobile, app). - Be obsessed about customers and be the voice of the user in leadership discussions. - Bringing UX design insights to guide product and business decisions. - Champion a design-first culture across the company function, balancing user empathy with business outcomes. - Create a Broad Design framework and mentor the operation across departments: Product, Marketing, Brand, Creative team. End-to-End Ownership of Customer Experience - Map and optimize the entire customer journey from discovery, product pages, cart, checkout, post-purchase, to retention. - Lead experience innovation for global audiences, with adaptations for USA, UK, Canada, Australia, New Zealand. - Create design flows for new products and new features to ensure higher adoptions. Growth-Driven Design - Collaborate with Product, Tech, Marketing, and CX to optimize funnels, increase conversions, and drive retention. - Partner closely with Performance Marketing and CRM teams to design CRO-optimized pages, campaign creatives, and loyalty journeys. - Initiate experimentation (A/B testing) with Martech team and analytics-driven design decision-making. Research & Insights - Oversee qualitative and quantitative user research, usability testing, and customer feedback analysis. - Initiate localization-specific research to understand how local culture may impact and serve input to design. - Turn insights into actionable design strategies that enhance UX and align with business growth. Design Systems & Brand Consistency - Create and govern a unified design system across web, app, email, and paid media. - Ensure brand consistency in every digital interaction while staying agile to market trends and product evolution. Team Building & Global Management - Build and lead a cross-functional, globally distributed design team (UX, UI, Visual, Research). - Hire top talent across regions, set KPIs, mentor team members, and ensure high design velocity and quality. - Work closely across different functions and ensure a customer-first approach. Skills & Qualifications - 7+ years of experience in digital design (UX/UI), with experience in leading cross-functional teams. - Experience in D2C, eCommerce, with a global consumer brand experience. - Strong understanding of Brand and its impact on design and the user journey. - Strong understanding of the customer lifecycle, behavior analytics, and funnel design. - Proven track record in designing high-converting, mobile-first experiences. - Expertise with Figma, Adobe Creative Suite, GA4, Hotjar, CRO tools (Adobe Target, VWO). - Comfortable working with or alongside product and engineering teams - basic understanding of HTML/CSS/JS. - Strong consumer storytelling ability and strong business acumen. - Experience scaling a design function in a high-growth D2C startup. - Familiarity with platforms like Magento, BigCommerce, Shopify, AEM. - Exposure to omnichannel retail, loyalty programs, and post-purchase CX optimization. - This demands a high degree of Collaboration with Multiple functions - Business, Marketing, Brand, Creative, Product, Tech. - Good communication with leadership and CXO. Key Success Metrics Hard KPIs: - Increase in overall site conversion rate (CR) - Co-own with CRO head. - Increase in PDP Add to Cart (ATC) with effective UI optimization - Co-own with Business heads. - Increase Cart to checkout (C2C) by optimizing journey funnels - Co-own with product managers & Business heads. - Decrease in cart abandonment and bounce rates by optimizing exit funnels - Co-own with Marketing Director. - Increase upsell, cross-sell, and repeat purchase uplift & RFM metric - Co-own with RFM head. - Growth in customer satisfaction (CSAT, NPS) - co-own with Brand head. Soft KPIs: - Create an impact on Brand by actively bringing regional flavor in Design, UI/UX. - Create a transformation organization with a design-first culture across Brand, Product, Creative. - Design delivery velocity and campaign support turnaround. - Multi-function team engagement, retention, and adoption of the design system.,
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
kolkata, west bengal
On-site
As a skilled Digital Marketing Specialist, you will be responsible for developing and implementing performance-driven paid media strategies that align with the business objectives. Your role will involve conducting thorough audience research, competitor analysis, and digital funnel mapping to enhance campaign effectiveness. Additionally, you will be tasked with forecasting campaign budgets, performance metrics, ROI, and growth projections. In the realm of campaign management, you will play a pivotal role in planning, launching, and overseeing ad campaigns across various platforms including Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Lead Generation, Conversion, App Install), and Twitter/X Ads (Website Clicks, Engagement, Follower Growth). Your collaboration with creative and content teams will be essential in developing high-performing ad creatives and compelling copy that resonate with the target audience. A core aspect of your responsibilities will revolve around optimization and performance tracking. You will continuously monitor campaign metrics such as CPC, CTR, CPL, ROAS, and CAC, implementing daily optimizations to enhance campaign performance. A/B testing for creatives, audience segments, ad placements, and landing pages will be integral to refining strategies. Moreover, you will be expected to set up and maintain conversion tracking using tools like Google Tag Manager, Facebook Pixel, and GA4. The ideal candidate for this role must possess hands-on experience with Google Ads, Meta Ads, and Twitter/X Ads, along with a deep understanding of digital marketing funnels and key metrics such as CAC, ROAS, CPL, and LTV. Proficiency in GA4, Facebook Pixel, UTM tracking, and Google Tag Manager is essential for effective campaign management. A daily campaign optimization mindset coupled with strong analytical rigor will be paramount to success in this position. Desired skills for this role include proven experience in managing paid campaigns across multiple platforms, strong knowledge of lead generation, retargeting, and audience segmentation, as well as familiarity with UTM tagging, GA4 setup, and attribution models. Proficiency in Excel/Google Sheets for campaign analysis and reporting is also advantageous. While not mandatory, experience in EdTech or FinTech domains, the ability to brief design teams effectively, familiarity with Google UAC and Meta App Install campaigns, basic creative editing skills, exposure to programmatic platforms, influencer or affiliate campaigns, and a basic understanding of SEO, email marketing, and organic social strategies would be considered advantageous. Additional skills such as strong data analysis capabilities, the ability to create insightful performance reports and present them to internal stakeholders will further complement your role as a Digital Marketing Specialist. This is a full-time position with benefits including health insurance and provident fund, and a day shift schedule. The work location is in person.,
Posted 2 weeks ago
3.0 - 7.0 years
4 - 6 Lacs
Vadodara
Work from Office
Role & responsibilities Strategic Planning & Brand Development: Develop and implement a holistic marketing strategy covering digital, traditional, and retail marketing channels. Define the brand positioning and ensure consistency across all platforms and touchpoints. Manage and grow the marketing calendar, aligning campaigns with product launches, seasonality, and key sales periods. Digital Marketing Duties: Oversee paid media campaigns (Google Ads, Meta, TikTok, etc.) focused on traffic, sales, and ROI. Manage SEO, email marketing (Klaviyo or similar), and website content to improve visibility and conversion rates. Track and analyze performance metrics (CAC, ROAS, LTV) and adjust campaigns accordingly. Coordinate with content creators and designers for engaging content across social media, blog, and ads. Core/Traditional Marketing Duties: Plan and manage offline marketing campaigns such as OOH (out-of-home), flyers, events, and direct mail. Oversee public relations efforts, including drafting press releases, pitching media, and building relationships with tech and sustainability journalists. Support retail/partner marketing, including in-store materials, co-branded campaigns, and retail promotions if applicable. Lead brand activations and event marketing, such as trade shows, pop-up shops, or sustainability fairs. Build partnerships with schools, universities, NGOs, and environmental organizations for brand outreach Team & Vendor Management: Collaborate with internal teams and manage external agencies/freelancers for content, PR, and media buying. Track marketing budgets, forecasts, and reporting for leadership review Preferred candidate profile 3 to 6 years of experience in marketing, with exposure to both digital and traditional campaigns. Background in e-commerce, tech, consumer electronics, or sustainability a strong plus. Hands-on experience with marketing tools (e.g. Google Ads, Meta Ads, Klaviyo, GA4, Canva/Adobe, CMS/Shopify). Strong written and verbal communication skills able to craft persuasive messages across channels. Project management skills, with the ability to juggle multiple priorities and deadlines. A proactive, analytical mindset with a passion for storytelling and measurable results.
Posted 2 weeks ago
2.0 - 4.0 years
6 - 7 Lacs
Gurugram
Work from Office
Job Description: 24 years of hands-on SEO experience (preferably from an e-commerce or online retail business). Strong knowledge of on-page, off-page, and technical SEO. Familiarity with multilingual/vernacular SEO is a plus. Comfortable using tools like GA4, GSC, Screaming Frog, SEMrush, Ahrefs. Strong analytical mindset and Excel/Sheets proficiency. Basic understanding of HTML and website structures.
Posted 2 weeks ago
4.0 - 7.0 years
3 - 6 Lacs
Mohali, Chandigarh, Kharar
Work from Office
Manage 20–30 SEO & digital marketing projects Handle Onboarding to renewals Run full-funnel campaigns (SEO, ads, email) Lead reports via GA4, fix funnel gaps, drive upsells Lead client reviews and resolve issues Track KPIs, leads and conversions
Posted 2 weeks ago
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