Sales Person KRA: Building Relationships & Selling Baby Cots 1. Relationship Building & Store Network Expansion * Objective: Establish and nurture strong, lasting relationships with store owners and key decision-makers to become a preferred supplier of baby cots. * Key Results: * Achieve a minimum of 80% positive feedback from store owners on relationship quality (e.g., measured via surveys or internal feedback forms). * Expand active store network by 10 new, high-potential stores per month, focusing on baby boutiques, furniture stores, and large format retailers. * Conduct bi-monthly check-ins/visits with top 20% of active accounts to maintain engagement, identify new opportunities, and address any concerns. * Secure 3-5 new product placements (e.g., prominent display areas for cots) in existing partner stores per quarter. 2. Sales Performance & Revenue Generation * Objective: Drive consistent sales growth for baby cots by effectively presenting product value and closing deals. * Key Results: * Achieve monthly sales targets of INR [X] for baby cots, with a quarter-on-quarter growth of [Y]%. * Increase average order value by 15% through effective upselling of cot accessories (e.g., mattresses, bedding, storage units). * Maintain a conversion rate of at least 25% from initial store visits/presentations to securing a first order. * Generate 30% of monthly sales from repeat orders from existing partner stores. 3. Market Intelligence & Product Feedback * Objective: Gather valuable market insights and competitor information to inform product development, marketing strategies, and sales approaches. * Key Results: * Submit a comprehensive market feedback report bi-weekly, detailing competitor pricing, new product launches, popular cot features, and customer preferences observed in stores. * Identify and report on at least 2 emerging market trends or product gaps per quarter based on store interactions. * Collect and document 90% of all store owner feedback regarding cot features, quality, pricing, and potential improvements for R&D review. 4. Product Knowledge & Presentation Excellence * Objective: Possess in-depth knowledge of all baby cot products and competitor offerings to deliver compelling and informative sales presentations. * Key Results: * Pass monthly product knowledge assessments with a score of 90% or higher, covering cot specifications, safety standards, features, and benefits. * Develop and refine 2-3 tailored sales pitches/demonstrations for different store types (e.g., high-end boutique vs. mass-market retailer) per quarter. * Ensure 100% of store presentations include key safety certifications and unique selling propositions of our baby cots. 5. Sales Operations & Reporting * Objective: Maintain accurate records and efficient sales processes to support overall business objectives. * Key Results: * Update CRM with 100% accuracy for all store interactions, visit notes, and sales opportunities within 24 hours of engagement. * Submit weekly sales forecasts and activity reports on time and with 95% accuracy. * Resolve any store-related issues or inquiries within 48 hours, coordinating with internal teams as needed.