2.0 - 5.0 years

0 Lacs

Hyderabad, Telangana, India

On-site

About the Company: NxtWave is one of Indias fastest-growing ed-tech startups, revolutionizing the 21st-century job market. Through its CCBP 4.0 programs, NxtWave empowers youth from diverse educational backgrounds to become highly skilled tech professionals. Founders: Rahul Attuluri (Ex-Amazon, IIIT Hyderabad) Sashank Reddy (IIT Bombay) Anupam Pedarla (IIT Kharagpur) Backed by: Orios Ventures Better Capital Marquee Angels Recent Funding: Raised $33 million in 2023 from Greater Pacific Capital Recognitions: Technology Pioneer 2024 by the World Economic Forum Startup Spotlight Award of the Year by T-Hub (2023) Best Tech Skilling EdTech Startup of the Year 2022 by Times Business Awards The Greatest Brand in Education by URS Media Forbes India 30 Under 30 Honorees (2024) Scale: Paid subscribers from 650+ districts across India Hiring partners include Amazon, Accenture, IBM, Bank of America, TCS, Deloitte, and 2000+ other companies Learn more about NxtWave Read more: Economic Times | CNBC | YourStory | VCCircle About the Role: We are looking for a Product Marketing Manager who blends sharp strategic thinking with creative execution. In this role, you will play a pivotal part in crafting powerful narratives that connect product capabilities to user needs, while driving go-to-market (GTM) success and user engagement. As a core member of the marketing team, youll work closely with product, design, and growth teams to shape positioning, build compelling campaigns, and create content that resonates with our audience. You will take complete ownership of how we communicate our products value to the world. Job Title: Product Marketing Manager Job Location: Hyderabad Onsite role Responsibilities: Develop GTM Strategies: Define and execute go-to-market plans for new product launches and feature rollouts. Craft Messaging & Positioning: Build clear, user-centric messaging frameworks and strong value propositions tailored to different audience segments. User Communication: Lead end-to-end campaign messaging across platforms, ensuring consistent voice, tone, and impact. Content Creation: Create or oversee the production of high-quality marketing assets pitch decks, landing pages, one-pagers, videos, creatives, and more. Storytelling & Brand Voice: Translate complex product features into engaging stories that inspire and educate. Market & User Insights: Deeply understand the target audiences needs and behavior to inform messaging and product direction. Cross-functional Collaboration: Partner closely with product, growth, design, and sales teams to align marketing efforts with company goals. Performance Tracking: Measure the impact of marketing initiatives and optimize campaigns based on results and insights. Qualifications: Experience: 23 years of relevant experience in product marketing or brand storytelling. Industry Fit: Background in edtech, consumer tech, digital content, B2C SaaS, or marketing agencies with a storytelling emphasis. Required Skills: Strategic thinking with a bias for execution Outstanding storytelling and written communication skills Expertise in building marketing strategies and campaign messaging Strong understanding of user psychology and funnel behavior High-quality content creation across multiple formats Comfortable working in fast-paced, dynamic environments Collaborative and proactive mindset with ownership attitude Core Skills: Experience working at an early-stage startup Hands-on involvement in product launches and growth initiatives Understanding of the learning journey in edtech products Equal Opportunity Statement: NxtWave is committed to diversity and inclusivity in the workplace. Show more Show less

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