About the Role Fruit Formulations Pvt Ltd is seeking a results-driven Manager – Sales (HSP - HoReCa Solutions & Partnerships) to drive institutional sales across QSR, café, and hospitality channels. You will lead B2B business development efforts, influence menu adoption, and build strategic relationships with culinary and procurement teams. Key Responsibilities Acquire and grow key QSR, café, and HoReCa accounts Collaborate with R&D to co-create fruit-based menu solutions Lead pricing, contracts, and category penetration strategy Drive regional market expansion (tier 2/3 cities) Ensure CRM hygiene and sales cycle discipline Qualifications MBA (Sales/Agri-Business) or B.Tech in Food Technology/Food Science 5–8 years of B2B institutional sales experience Strong understanding of QSR procurement and product development cycles Proficiency in CRM tools (Zoho preferred); knowledge of FSSAI/BRC Fluent in English and at least one regional language Location : Pune (with regional travel) Compensation : ₹12–15 LPA + performance-based incentives Show more Show less

Job Description Fruit Formulations Private Limited (FruitFM), formerly AGRANA Fruit India, is looking for a high-performing and entrepreneurial Manager – Sales to drive growth in its Private Label & Innovation Management (PLIM) vertical. This role is ideal for a sales professional with a strong grasp of the food and beverage industry, particularly in private label development , co-manufacturing , or ingredient-based B2B selling . You will work with leading retailers, HoReCa brands, and emerging D2C players to deliver custom fruit-based products—ranging from purees and syrups to functional preparations and fortified blends. Key Responsibilities Identify and acquire new private label clients across retail, D2C, HoReCa, and export segments Drive end-to-end sales process—from brief, pilot batch, pricing, and contract closure to repeat business Collaborate with R&D, packaging, and production teams to co-create SKUs tailored to client needs Deliver revenue targets of ₹4–5 Cr in Year 1 with a strong margin focus Maintain pipeline accuracy and deal progression using CRM (Zoho/ERP) Candidate Profile 5–8 years of experience in B2B sales, FMCG, private label, or food co-manufacturing Exposure to fruit-based processing or food innovation formats (hot-fill, aseptic, syrup, puree, etc.) Strong negotiation skills and ability to manage pricing, MOQ, and client profitability Familiarity with food compliance norms (FSSAI, HACCP) Excellent communication skills with a collaborative mindset What We Offer A high-impact role with fast-track growth potential Exposure to national retail and global D2C brands Incentive-linked compensation and performance visibility Opportunity to shape private label innovation in India’s fast-evolving food ecosystem Location: Pune Type: Full-Time Compensation: CTC of ₹12–15 LPA 📩 Apply now or email your resume to resumes@fruitfm.zohorecruitmail.in 🔗 Learn more at: www.fruitfm.com Show more Show less