Freelance Creative Director

As a fast-growing creative first performance marketing agency based in Ahmedabad, you specialize in helping fast-growing eCommerce and Fintech brands create scroll-stopping ads that convert and managing paid media for them. Your clients spend INR 50L - 5 Cr+ monthly on ads and have high expectations for their partners. Some of your notable clients include Frido, Canva India, Oziva, Mnmlst, Phool, Ambrane, Suroskie, Ajmal Perfumes, and more. **Key Responsibilities:** - **Pre-Production Coordination** - Take ownership of project briefings from lead creative strategist. - Creation of the mood board, storyboard, props, models, and location. - Lead the final checklist for pre-production with the videographer/creative strategist. - Coordinate with post-production to get input on any requirements in advance. - **On-Set Direction & Execution** - Execute shoots aligning with the brand's strategic direction and visual treatment. - Ensure every shot aligns with the visual strategist's storyboard and performance intent. - Direct hand-modelling and product shots when necessary. - Maintain on-set logs of shots and audio clips to streamline post-production. - **Idea Library & Creative Referencing** - Save and organize high-performing ad concepts from Instagram, Facebook, and other tools. - Build and maintain master boards on Foreplay for easy reference during storyboard creation. - Create a database of references and creative examples for internal knowledge sharing. - **POD-Level Execution** - Own the end-to-end delivery of shoots for your assigned production POD. - Execute shoots multiple times a month, with the remaining time spent on planning and coordination. **What We're Looking For:** **Technical & Creative Skills** - Experience directing performance content, social media ads, and UGC-style reels. - Strong visual storytelling instincts with a focus on ad retention. - Familiarity with shot pacing, transitions, and short-form formats. - Obsessed with creative detail and performance outcomes. - Platform knowledge of Instagram, YouTube, and TikTok content styles. **[Bonus]** - Prior experience directing Meta Ads and performance content. - Content creator yourself (either video or written). **What's in it for you ** As a full-time member of our team, you'll enjoy: - Referral bonuses. - Financial support for online courses. - Fun and casual work environment. - Employee engagement activities and virtual gatherings.,