About the Job Paid Media Campaign Manager – Google & Facebook Ads (Contract Role) We are seeking an experienced Paid Media Campaign Manager to lead and optimize advertising campaigns across Google Ads and Facebook Ads. This role is ideal for a results-driven digital marketer who thrives on using data to scale performance and maximize ROI. Key Responsibilities Develop and execute advanced strategies for Google Ads and Facebook Ads, including Search, Display, and Retargeting campaigns. Optimize campaigns to generate high-quality leads and achieve cost-efficient acquisition. Conduct keyword research and audience targeting to reach the right users. Monitor and analyze campaign performance using Google Analytics, Meta Business Suite, and other tracking tools. Identify and troubleshoot inefficiencies such as low conversion rates, poor ad quality, or budget overspend. Run A/B tests on ad creatives, copy, landing pages, and bidding strategies to improve CTR and conversions. Manage budgets effectively to maximize ROAS and campaign efficiency. Collaborate with creative and content teams to align ad messaging with landing page experiences. Stay updated on the latest Google Ads & Facebook Ads trends, algorithm updates, and best practices. Contribute to scaling campaign management as the company expands its client base. Requirements Proven experience managing Google Ads and Facebook Ads campaigns with a focus on performance marketing. Strong expertise in lead generation and conversion optimization. Hands-on experience with high-budget ad accounts and delivering measurable results. Deep understanding of bidding strategies, audience segmentation, and ad formats across platforms. Proficiency in Google Analytics, Google Tag Manager, and Meta Ads Manager. Strong skills in ad copywriting and landing page optimization. Analytical mindset with the ability to identify issues and implement data-driven improvements. Excellent organizational and communication skills to manage multiple campaigns and provide clear reporting. 📩 How to Apply If this role excites you, we’d love to hear from you! 👉 Apply directly via LinkedIn or connect with us here to discuss further.