Posted:2 months ago|
Platform:
On-site
Were looking for a Marketing - Growth Specialist to drive demand generation, brand awareness, and content-led growth for our B2B SaaS products. If youre a full-stack marketer with a bias for execution and a love for building from 0 to 1, youll thrive in this role.
You'll own and execute growth initiatives across key channels with a focus on high-quality lead generation, ICP engagement, and brand authority:
1. SEO & Organic Discovery:
Plan and execute an SEO strategy for inbound growth
Use AI/LLMs for content ideation, clustering, and optimization
2. SEM (Performance Marketing):
Manage Google Ads focused on competitor and category keywords
Continuously optimize for CAC, conversion rate, and pipeline velocity
3. Social & Community Marketing (Organic):
Create and share content across LinkedIn, Twitter, Reddit, Slack, G2, and ICP communities
Monitor relevant conversations and plug in value-added content
4. Content & Thought Leadership:
Develop blogs, playbooks, and opinion pieces that resonate with SaaS decision-makers
Collaborate with internal experts for founder-led content and external contributors for co-marketing
5. Email Marketing & Drip Campaigns:
Build and segment ICP contact lists
Run high-conversion nurture campaigns using tools like HubSpot, Customer.io, or similar
6. Events & Webinars:
Research relevant global SaaS events for brand participation
Plan, host, and promote webinars with industry voices and prospects
7. Paid Partnerships & Media Buying:
Identify high-intent platforms (newsletters, SaaS blogs, marketplaces)
Run paid placements and co-branded content for lead generation
2+ years of B2B SaaS marketing experience (growth, demand gen, or content roles)
Strong understanding of the SaaS buyer journey and funnel metrics
Experience with tools like Google Ads, LinkedIn Ads, SEO tools, email automation platforms, and LLMs
Excellent written communication and copywriting skills
Commercial mindset with comfort working with data and targets
Bonus: Runs a personal blog, newsletter, or active LinkedIn/Twitter presence
Education from Tier I / Tier II colleges preferred
Binocs
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