Founding Growth Marketer

3+ years of experience

About the Role

Founding Growth Marketer

Key Responsibilities

Growth & Digital Marketing:

• Develop and execute multi-channel growth strategies across LinkedIn, X/Twitter, YouTube, Instagram, and SaaS communities.
• Run paid and organic acquisition programs; optimize for traffic, engagement, and conversions.
• Manage Google Analytics, Search Console, and attribution tools to monitor performance.
• Conduct A/B testing to optimize landing pages and campaigns.

Content Creation & AI-Driven Marketing

• Create high-impact content: blogs, ebooks, case studies, social posts, newsletters, landing pages, and video scripts.
• Use AI tools (ChatGPT, Midjourney, Canva AI, etc.) to scale content creation.
• Ensure brand consistency across all digital assets.

Customer & Community Engagement

• Interview customers to develop strong

  case studies, testimonials, and user stories

  .
• Support Customer Success by gathering product insights and producing user-driven content.
• Engage with user communities and industry groups to expand brand presence.

Corporate Branding & Website Management

• Own brand messaging, guidelines, and visual identity.
• Continuously update and optimize the company website for SEO, clarity, and conversion.
• Ensure the website reflects latest product updates, differentiators, and competitive insights.

Event & Conference Marketing

• Track, evaluate, and plan relevant conferences, expos, and webinars.
• Manage event logistics, booth design, collateral, and branding.
• Measure event ROI and maintain the marketing calendar.

Competitive Intelligence & Market Research

• Monitor competitor products, releases, positioning, and pricing.
• Create and maintain

  competitor battle cards

  for the sales team.
• Ensure marketing and website content clearly communicates differentiation.

Sales Enablement

• Develop pitch decks, one-pagers, feature sheets, and sales collateral.
• Build nurture flows and support sales pipeline acceleration.
• Collaborate with Sales to refine messaging and improve conversions

Requirements

• 37+ years in B2B SaaS growth or digital marketing.
• Strong knowledge of SaaS funnels, demand gen, and B2B buyer journeys.
• Experience with Google Analytics, Search Console, LinkedIn Campaign Manager, Google Ads, and marketing automation tools (HubSpot, etc.).
• Excellent content writing and storytelling skills.
• Ability to use AI tools to improve productivity.
• Exceptional PowerPoint skills able to create visually compelling sales decks, product presentations, and marketing collateral.
• Strong analytical and data-driven mindset.
• Ability to work independently in a fast-paced startup environment.
• Experience collaborating with Sales, Product, and Customer Success.

Nice-to-Have

• Experience with construction tech, AI tools, or enterprise SaaS.
• Basic design skills or familiarity with video/motion tools.
• Experience in product launches, category creation, or brand-building.

What We Offer

• High-impact role within an AI-focused, fast-growing SaaS startup
• Ownership across marketing, brand, and growth initiatives
• Strong learning and career growth opportunities
• Competitive India-based compensation

Work Samples Required (Mandatory)

We strongly believe that great growth marketers show their work, not just talk about it.

As part of the application, please submit real work samples from your past roles.

Please include examples from the following three categories:

Growth Experiments & Metrics

What to include

• Growth experiment logs (Notion, Google Sheets, docs)
• A/B test examples (ads, landing pages, emails, messaging)
• Funnel metrics or dashboards (before vs after)
• Clear hypothesis ? execution ? result ? learning

What we're looking for:

• Business impact (conversions, pipeline, revenue, activation)
• Honest learnings (what failed and why)
• Data-backed decision making

AI-Assisted Content Creation

What to include

• Blogs, LinkedIn posts, newsletters, case studies, landing pages
• AI prompts or workflows you used (ChatGPT, Canva AI, etc.)
• How content was researched, edited, and repurposed

What we're looking for:

• Clear thinking layered on top of AI output
• Structured workflows (not I just asked ChatGPT)
• Strong storytelling and clarity of message

Website & Conversion Optimization Work

What to include

• Website or landing page screenshots (before/after if possible)
• Copy you've written for SaaS websites
• CTA experiments or funnel changes
• Wireframes or page structures (Figma or screenshots)

What we're looking for

• ICP-driven messaging
• Conversion intent, not just branding
• Ability to explain why changes were made

How to Submit

Please ensure all samples are your original work or clearly explain your role in collaborative projects. You may share -

• Google Drive links
• Notion pages
• PDFs / screenshots
• Live URLs (where possible)

Applications without work samples will not be considered.

Beyond Technical Skills - What We're Looking For

We're building more than just software. We're building a team that thrives in a fast-paced, high-ownership environment. We value evidence of execution over polished resumes, real artifacts matter more than titles. Here's what we value deeply beyond strong technical capabilities

Startup Readiness & Ownership

• Bias for action:

  You're someone who ships fast, tests quickly, and iterates with purpose.

• Comfort with ambiguity:

  Ability to make decisions with limited information and adapt as things evolve.

• Ownership mindset:

  You treat the product as your own - not just a list of tickets to complete.

• Resourcefulness

  : You know when to hack something together to keep moving, and when it's time to build it right.

Product Thinking

• User-Centric Approach:

  You care about the why behind what you're building and understand the user's perspective.

• Collaborative in Shaping Product:

  You're comfortable challenging and refining product specs instead of just executing them.

• Strategic Trade-off Awareness:

  You can navigate choicesspeed vs scalability, UX vs tech debt, MVP vs V1with clarity.

Collaboration & Communication

• Cross-Functional Comfort:

  You work well with product, design, and founders.

• Clear communicator:

  You can explain technical concepts in simple terms when needed.

• Feedback culture fit:

  You give and receive feedback without ego.

Growth Potential

• Fast Learner:

  Startups change, and so do stacks. Willingness to learn is gold.

• Long-Term Mindset:

  Lot of opportunity to scale

• Mentorship Readiness:

  If you can bring others up as the team scales, that's a win.

Startup Cultural Fit

• Mission-Driven:

  You care deeply about what you're building.

• Flexible Work Style:

  Especially if remote, please be flexible.

• No big-company baggage:

  No expectations of layered teams or polished specs. We move fast and build together.

Why Join Our Startup

• Shape the Future of construction technology through intelligent automation and smart workflows

• Ownership & Impact:

  See the results of your work in a fast-paced, high-impact startup environment

• Competitive Package:

  Market-aligned salary, and performance-based incentives

• Remote Flexibility:

  Hybrid/remote-friendly culture

• Work with Experts:

  Collaborate with leaders in AI, construction, and cloud-native development

Excited to drive innovation in one of the world's largest industries

Just fill out this quick form https://forms.gle/GKR36EFsN7SiqeXAA to tell us about your experience and skills - it won't take long!

We'll review your info and get in touch if it's a good match.