Responsibilities Create logos and app assets tailored for the Apple App Store and Google Play Store. Conduct 1:1 sessions with clients to understand their branding needs and deliver creative solutions. Design social media graphics and marketing creatives that align with the brand's voice and goals. Manage feedback and revisions with a professional, solutions-first mindset. Take initiative on small design projects and support senior designers when needed. Perform other duties, as assigned. Requirements A degree or diploma in Graphic Design or a related field. 0-1 year of relevant design experience (freshers with strong portfolios are welcome. Proficiency in Figma, Illustrator, and Photoshop. Strong communication and presentation skills, especially when working directly with clients. Attention to detail and adherence to defined brand guidelines. Ability to work independently, meet deadlines, and stay organized. This job was posted by Tamanna Gupta from FitBudd.
Job Title: Senior Google Ads Specialist – Fitness SaaS Location: Remote Department: Growth / Performance Marketing Reports To: VP of Growth and Marketing Experience Level: 4+ Years Type: Full-time About FitBudd FitBudd helps fitness professionals grow their business with a beautifully branded app that powers online coaching, client engagement, payments, and more. We're scaling fast, and performance marketing is at the heart of our growth engine. We’re looking for a Senior Google Ads Specialist who thrives in a data-driven, SaaS-first environment and can help us reach and convert thousands of fitness professionals globally. Role Overview As our Senior Google Ads Specialist , you’ll be responsible for owning and optimizing paid search and YouTube campaigns across key markets (primarily the US, UK, Canada, and India). You’ll be expected to bring strategic thinking, tactical excellence, and deep hands-on experience in running and scaling Google Ads campaigns for lead/demo generation in the SaaS ecosystem. You'll play a pivotal role in driving qualified leads, reducing CAC, and improving conversion rates through full-funnel ad strategies tailored to fitness coaches, personal trainers, and gym owners. Key Responsibilities 🧠 Strategy & Planning Design performance-focused Google Ads strategies to generate high-quality leads for FitBudd’s SaaS product. Map out customer journeys (from awareness to demo booked) and align campaigns accordingly. Identify and segment audiences: independent coaches, CrossFit trainers, yoga instructors, gym owners, etc. 🎯 Campaign Management Launch and manage Search, Display, YouTube, and AI Max campaigns. Regularly optimize bids, budgets, ad copy, assets, and targeting based on performance data. Stay on top of changes in Google Ads, including AI-powered bidding and keyword strategies. 📊 Analytics & Reporting Track, measure, and report on KPIs like CPL, MQLs, CAC, and ROAS using GA4, GTM, and Looker Studio. Set up and troubleshoot conversion tracking across web and app (demo signups, installs, in-app actions). Analyze performance by market and persona to drive geo-targeted optimizations. 🤝 Cross-Functional Collaboration Work closely with the sales, product marketing, and lifecycle teams to align messaging and CTAs across the funnel. Partner with the creative team to brief and test new ad copy, video scripts, and banners. Collaborate with CRO and landing page teams to test and improve conversion rates. Required Skills & Experience 4+ years of hands-on experience managing Google Ads for lead-gen or SaaS (preferably B2B). Demonstrated success in scaling campaigns with monthly budgets of $50K+ Strong command of full-funnel paid search strategies, YouTube for action, and Performance Max. Deep understanding of fitness or wellness verticals—targeting personal trainers, studios, or coaches is a huge plus. Proficient with GA4, Google Tag Manager, and conversion tracking (including event-level tracking). Strong analytical mindset with experience using Looker Studio or other BI tools. Excellent communication and reporting skills - comfortable presenting strategy and results to leadership. Nice-to-Have Experience running campaigns targeting international fitness audiences (especially US, UK, and Australia). Familiarity with in-app user conversion tracking and MMPs (e.g., Firebase, branch). Understanding of sales funnel metrics (MQL, SQL, demo to close) and how to align ads accordingly. Creative instincts for testing hooks and copy relevant to fitness entrepreneurs. What You’ll Get Competitive compensation + performance bonuses Work with a mission-driven SaaS company shaping the future of fitness Ownership of budgets and end-to-end campaign strategy Opportunity to work with a passionate, fast-moving team Flexible working hours and remote-first culture Access to world-class tools, resources, and learning budgets Ready to Help Fitness Coaches Succeed? Join FitBudd and help us empower thousands of fitness professionals to scale their business online. If you're passionate about performance marketing and want your work to make a tangible impact, we’d love to hear from you.