Field Officer

Job Title: Field Officer

Job Description

The Field Officer is responsible for conducting field-level marketing and outreach activities to generate enquiries, build relationships with partners, and support admissions/sales targets. The role involves visiting schools/colleges/communities/offices, distributing promotional material, conducting campaigns, and regularly reporting field activities to the management.

Key Responsibilities

1️ Field Visits & Lead Generation

• Visit target areas (schools, colleges, tuition centers, residential layouts, companies, communities, etc.) as per plan.
• Generate enquiries through direct interaction, pamphlet distribution, kiosk activity, and door-to-door/field campaigns.
• Collect and record lead data (name, contact, requirement, location) systematically.

2️ Branding & Promotion

• Execute outdoor branding activities like banner/standee placement, leaflet distribution, and event stalls.
• Support in organizing education fairs, roadshows, societies/association activities, and local events.
• Ensure proper visibility of brand materials in assigned areas.

3️ Relationship Building

• Build and maintain relationships with local influencers, tuition/coaching centers, RWAs, community leaders, and partner institutions.
• Coordinate with school coordinators, principals, or admin staff during visits (if for education sector).

4️ Admission / Sales Support

• Promote the institution’s courses/programs/services to parents, students, or customers during field visits.
• Motivate potential leads to visit the campus/office and connect them to the admission/sales team.
• Support admission or sales camps conducted outside the campus.

5️ Data Management & Reporting

• Maintain daily records of visits, leads generated, and feedback from the field.
• Submit daily/weekly field reports to the Manager (locations covered, institutions visited, response, challenges).
• Share on-ground feedback about market trends and competitor activities.

6️ Coordination & Teamwork

• Coordinate with the marketing, admissions, and telecalling team for follow-up on field leads.
• Participate in planning of field activities and campaigns with the management.

7️ Other Duties

• Assist in event setups, exhibitions, and school/college programs as required.
• Ensure discipline, honesty, and professional behaviour while representing the institution in the field.

Required Qualifications/Education

• Minimum 10th pass,12th pass (PUC) or Graduate in any stream.

Experience

• 0–3 years of experience in field marketing, sales, admissions, or promotion.
• Experience in education sector / FMCG / telecom / field sales will be an added advantage.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person