Field Marketing Executive

Job Title: Field Marketing Executive
Department: Marketing & Outreach
Locations: G.B. Nagar, Ghaziabad, Delhi
Reporting To: Marketing Manager / Business Development Manager

Company Name: Prince Edutech Pvt Ltd
Brand Name: airGurukul
Address: Plot No. 9, Knowledge Park-III, Greater Noida, G.B. Nagar, U.P. – 201306

Role Overview

The Field Marketing Executive will be responsible for executing all on-ground (offline) marketing activities to promote our courses/brand, generate quality leads, and support the admissions/sales teams.

Is role ka main focus hai market mein jaa kar brand ko visible banana + enquiries laana.

Key Responsibilities1. On-Ground Promotion & Branding

• Canopy / stall / kiosk setup and management in markets, coaching hubs, schools, colleges, coaching institutes, and public places.
• Pamphlet, brochure, leaflet distribution in targeted areas.
• Wall posters, banners, flex, standee placement as per branding plan.
• Ensure brand visibility in nearby coaching zones, bus stands, metro stations, market areas, etc.

2. School / College / Coaching Visit

• Regular visits to schools, colleges, coaching centres, and tuition points to promote our courses.
• Meet principals, coordinators, teachers, and campus influencers to build relationships.
• Conduct small seminars, orientation sessions, and counselling camps (with team support).

3. Lead Generation & Data Collection

• Collect student/parent data (name, class, mobile number, interest) during field activities.
• Maintain proper lead sheets / Excel / CRM and share daily with the marketing/admission team.
• Motivate students/parents to visit the centre / download the app / attend demo classes / join live classes.

4. Event & Activity Execution

• Support in planning and executing ground events – scholarship tests, open seminars, demo classes, workshop days, career guidance sessions, etc.
• Manage crowd, registration desk, feedback forms, and branding at events.
• Coordinate with vendors for flex, standees, sound system, printing, etc. (if required).

5. Market Research & Competitor Tracking

• Visit competitor institutes/centres to understand their offers, branding style, and fee patterns.
• Share field feedback about student demand, popular exam categories, and area potential.

6. Daily Reporting & Coordination

• Maintain a daily activity report (DAR) – places visited, people contacted, leads generated, enquiries created.
• Coordinate closely with the admission/sales team to ensure follow-up on leads.
• Attend regular review meetings and share ideas to improve outreach.

Key Performance Indicators (KPIs)

• Number of leads generated per day / per week
• Number of school/college/coaching visits
• Canopy / stall activities completed as per plan
• Conversion support – enquiries to admissions (indirect contribution)
• Proper and timely reporting & documentation

Eligibility & Qualifications

• Minimum Graduation (any stream).
• Freshers can apply; experience in field marketing / sales / promotions / education sector will be an advantage.
• Basic understanding of the local area / market.

Skills & Competencies

• Good communication skills – Hindi (must), basic English (preferred).
• Confident, energetic, and comfortable with field work (90% role on-ground).
• Ability to talk confidently to students, parents, shopkeepers, and school staff.
• Basic smartphone handling – WhatsApp, calling, location, simple Excel/Google Sheets (for reporting).
• Target-oriented and willing to work in a performance-based environment.
• Honest, punctual, and disciplined.

Work Schedule

• Full-time, 6 days a week (1 weekly off – [Day])
• Field timings as per company schedule, usually 9:00 AM – 6:00 PM
• Extra activities on Sundays / special events may be required (with compensatory benefit as per company policy).

Compensation & Benefits

• Monthly Salary: ₹25,000 – ₹35,000 (based on experience & interview)
• Incentives: Performance-based incentives on leads/admissions/targets achieved.
• Conveyance / field travel support as per company policy.

Growth Opportunities

• Opportunity to grow into Senior Field Executive / Team Leader / Business Development Executive / Centre Manager, based on performance.
• Training on communication, sales, counselling, and basic marketing tools.

How to Apply

Interested candidates can apply through Indeed or share their CV at:

• Email: [email protected]
• WhatsApp: 8744071200
• Website: airgurukul.com
• Contact Person: Harish Rajput

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person