Field Activation Marketing Manager, South Asia

As the Field Activation Marketing Manager for South Asia (Mumbai Based) at Radisson Hotel Group, your role is vital in elevating a cluster of hotels through innovative social-first content generation and strong partnerships. Your responsibilities include: - Bringing hotel stories to life through content, partnerships, and events with a focus on icon hotels to maximize engagement opportunities across Social Media. - Actively participating in training programs for the field team, ensuring educational training and material is readily available to hotel teams. - Acting as an ambassador for Social Media and Consumer PR, promoting the benefits of these activities to key stakeholders within the hotels and area. - Working on an annual Social Media, PR, and content activation plan for icon hotels in alignment with Unit GM and Budgets. - Developing relevant local partnerships in line with each hotel brand's core territories. - Driving content generation for the cluster of hotels with a focus on icon hotels, developing content aligned to brand-defined territories such as art, music, and gastronomy. - Enhancing visibility and awareness of the cluster of hotels through influencer partnerships and social media presence management. - Managing the Social Media presence for the cluster of hotels, ensuring they are on-brand and audited as per defined Social Media guidelines. Your qualifications should include: - A Bachelor's degree in Advertising, Journalism, PR/Communications, Marketing, or similar field. - Minimum 3 years of experience in a Consumer PR or Social Media role, with experience in hospitality being a plus. - Fluency in English and the local language, with expert knowledge of PR & social media trends. - Strong network of local influencers, tastemakers, and journalists. - Experience using Social Media management tools such as Sprinklr. - Expertise in working with influencers and various social entertainment formats. - Creative mindset, attention to detail, and ability to work collaboratively with different departments. Your role as the Field Activation Marketing Manager will involve driving social-first content generation, managing partnerships, and influencer relations to elevate the brand positioning of the hotel cluster, with a particular focus on icon hotels. Your creative mindset and expertise in PR and social media will play a crucial role in ensuring all hotels within the cluster are on-brand and produce exceptional content.,