Company Description FiatPe is reimagining how Bharat transacts. We empower merchants across Tier 2–4 towns with soundbox-enabled digital payments, POSH (Point of Sale Hardware) machines, UPI services, gamified rewards, and real-world incentives. We’re building India’s most trusted merchant network—one cashback at a time. Role Description This is not your typical growth role. We are hiring someone to architect FiatPe's Product-Led Growth (PLG) engine from scratch. You will be responsible for designing and executing the strategy, features, and feedback loops that drive user acquisition, activation, engagement, and retention — all from within the product. Alongside, you will own and optimize the performance marketing funnel across Meta, Google, and vernacular channels, blending PLG and paid into one seamless growth function. Building FiatPe’s Growth Engine 🔹 In-product growth loops: referrals, gamification, onboarding 🔹 In-app engagement to drive retention 🔹 A/B testing & experimentation engine 📈 Performance Marketing 🔹 Run & optimize Google, Meta, influencer campaigns 🔹 Drive CAC, LTV, ROAS, Merchant Activation 📊 Analytics & Tools 🔹 Set up WebEngage, Firebase, Mixpanel 🔹 Build dashboards & deep cohort analysis What We’re Looking For: 5–8 yrs in growth/product marketing/performance (consumer tech or fintech). Experience with PLG features/loops & experimentation systems. Skilled in Meta/Google Ads, Appsflyer, GA4, Mixpanel, SQL. Strong product sense & cross-functional collaboration. Hindi or regional language fluency is a plus. Show more Show less