Senior Executive Media Alliance Burson Cohn Wolfe

1.0 - 4.0 years

3 - 6 Lacs

gurgaon, haryana, india

On-site

What You'll Do Partnership Influence and Integration with Media Partners: Actively engage with both potential and existing media partners to foster successful integration Convince and influence media partners to ensure mutual benefits, alignment with company's business objectives, and long-term partnerships Continuously nurture and maintain strong relationships with existing media partners to maximize value Pipeline Development: Strategically manage and expand the partnership pipeline, identifying new media partners that align with company's business goals Build and maintain strategic relationships that contribute to the overall growth and success of company Competition Monitoring: Regularly monitor competitors activities and analyze market trends to stay ahead of the curve Provide insights on emerging trends and competitive landscape to inform business strategy Vendor Management: Oversee daily and monthly reconciliation of press releases with all paid media partners Issue monthly purchase orders (POs) post-reconciliation and ensure timely payments to maintain strong partner relationships Collaborate with the finance team to ensure smooth transaction flow and resolve any payment issues efficiently Media Coverage Assurance: Ensure that the minimum guaranteed media postings are achieved for clients by monitoring news track reports post-dissemination Conduct follow-up checks on media partner inclusion, and address discrepancies immediately Address client concerns regarding coverage and work to resolve issues in a timely manner Media Partner Health Check and Issue Resolution: Perform regular health checks of media partners to ensure that their landing pages are functional, and content is visible Verify the seamless delivery of press release feeds to ensure optimal partner engagement Proactively identify and resolve any technical or operational issues with media partners Technical Integration: Oversee the technical integration of media partners into the Content Management System (CMS) Work closely with media partners to ensure their integration on our feed, enabling smooth delivery of press releases to their websites Collaborate with internal teams and partners to ensure technical requirements are met Experience That Contributes To Success 3-5 years in media partnerships, alliance management, or related fields Familiarity with CMS, feed integration, and media systems Strong interpersonal and negotiation skills, with the ability to engage and influence both internal and external stakeholders Experience managing multiple partnerships and projects simultaneously with an emphasis on detail and deadlines Ability to monitor market trends and competitor activities, analyze data, and derive actionable insights Experience in managing vendor relationships, contract negotiations, and financial reconciliation Strong troubleshooting skills, especially related to media feed delivery, technical integration, and client concerns

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