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3.0 - 7.0 years
0 Lacs
delhi
On-site
As a Paid Media Manager at Marketing Masala, you will play a crucial role in assisting businesses with growth marketing by enhancing their online presence and boosting sales through various digital marketing strategies. Your primary responsibilities will include setting up Google Ads and social media ads, daily monitoring and optimization of ads, utilizing Google Analytics and GTM for reporting, creating client reports and presentations, and collaborating with designers to develop appealing ad copies. To excel in this role, we are seeking individuals with a minimum of 3 years of industry experience in paid media management, a strong command of English for crafting effective ad copies, and proficiency in setting up intricate campaigns with precise targeting and content. You should be a team player capable of coordinating with clients, team leads, and designers, adept at analyzing data using tools like Google Analytics, and skilled at presenting insights in a clear and professional manner. Additionally, you should have a keen eye for detail to track results and optimize available resources efficiently. If you are someone who is results-oriented, self-driven, eager to learn, and possesses excellent English writing skills, we encourage you to apply for this rewarding opportunity at Marketing Masala. Join our fast-growing company and contribute to devising smart marketing campaigns that guarantee business growth for our diverse global clientele. To apply, please send your resume to careers@marketingmasala.com and take the first step towards a fulfilling career in digital marketing with Marketing Masala.,
Posted 4 days ago
2.0 - 3.0 years
3 - 4 Lacs
Mumbai
Work from Office
Manage social media presence Manage website and social media platforms Assisting in planning marketing campaigns & executing the campaigns Content creation and optimization Track and analyze marketing performance Learning about new digital marketing trends Editing videos and images Coordinating with the marketing team Focuses on conversion and lead generation Analyses consumer responses to digital marketing campaigns Stay up-to-date with digital marketing trends
Posted 1 month ago
4.0 - 9.0 years
10 - 20 Lacs
Pune
Hybrid
Analyze campaign and funnel performance metrics including traffic, form fills, inquiries, AQLs, MQLs, and contribution to pipeline and revenue. Develop and maintain automated and manual feedback files to pass offline conversion and audience data into advertising platforms (Google, LinkedIn, Facebook). Build and maintain clear, interactive dashboards in Power BI to support marketing stakeholders. Write efficient SQL queries to support reporting and ad hoc investigations across marketing and sales data. Adjust and troubleshoot advertising tags (e.g., floodlight, LinkedIn Insight, Meta Pixel) deployed via Adobe Launch on Avalaras website. Collaborate with Marketing Ops to ensure proper tagging, campaign hierarchy, and data integrity. Validate and QA data across tools like Adobe Analytics, Salesforce, Marketo, and 6sense. Translate analysis into insights and recommendations for digital campaign optimizations and strategic decisions. What You’ll Need to Be Successful 3–5 years of experience in a marketing analytics, digital marketing, or marketing operations role. Deep understanding of B2B marketing funnels and metrics: website visitors, leads, form fills, inquiries, AQLs, MQLs, and opportunities. Proficiency with Power BI for building user-friendly dashboards and marketing performance reports. Strong SQL skills (intermediate to advanced), including experience with joins, filters, and aggregations across large datasets. Experience managing audience or conversion data uploads into ad platforms (Google Ads, LinkedIn Campaign Manager, Meta Ads Manager). Familiarity with tag management systems , especially Adobe Launch , to deploy or troubleshoot marketing pixels and tags. Ability to reconcile and clean data across marketing systems and deliver actionable business insights. Clear communicator who can collaborate cross-functionally with demand generation, ops, and digital teams.
Posted 1 month ago
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