Role & responsibilities I)Social media management Understanding different brand requirements and decoding client briefs alongside your team manager is part of your job role. Creating campaigns and campaign reports will be required of you. ii)Email campaigns Conceptualizing, getting the right database, designing and blasting out emailers iii)Analytics Web analytics involves analyzing web traffic, social media analytics and analyzing these numbers to reduce bounce rate and optimize the pages for optimum results. iv)Content Writing You will need to understand the basics of content writing for the company website, social media requirements, and blogs. v)Website – Website management is also another important aspect of this role. You will need to understand how to build websites, manage landing pages and also optimize them with plug-ins, etc. with the help and guidance of your team. vi) Analyzing the total software and managing the software team. vii) Reviewing the software making corrections if any required according to the market force to intimate to MD Approval viii) Managing social media platforms (APP, YOUTUBE ,Face book, Instagram LinkedIn, review and customer feed back etc) Keep up-to-date with trends overall branches maintain Manage marketing insights Plan and supervise marketing campaigns Look into customer relationship management (CRM) Website management and optimization Social media page optimization Track website traffic and other metrics Optimize performance of the website Give ideas as to how to increase ROI (returns on investment) Provide reports to the managing teams and clients Supervise and overlook marketing teams Pitch new ideas to the client