Job Description: We are seeking a highly skilled Programmatic Ads Expert to join our dynamic digital marketing team. The ideal candidate should have deep expertise in programmatic advertising, data analysis, and digital marketing strategies. This role involves developing and executing programmatic ad campaigns, optimizing ad performance, and driving impactful results across multiple channels. Key Responsibilities: Campaign Management: Develop, implement, and manage social media, programmatic advertising campaigns across various platforms (e.g., Google DV360, The Trade Desk etc.). Collaborate with internal teams to set campaign goals, strategies, and KPIs. Monitor and adjust campaigns in real-time to ensure optimal performance and ROI. Data Analysis and Optimization: Analyze campaign performance data, identify trends, and generate actionable insights. Optimize campaigns based on performance metrics, audience insights, and industry best practices. Conduct A/B testing and other experiments to improve ad effectiveness and efficiency. Strategy and Planning: Develop comprehensive programmatic advertising strategies aligned with overall marketing objectives. Utilize data to inform targeting strategies and audience segmentation. Stay updated with industry trends, technologies, and best practices to continuously refine strategies. Platform Management: Manage relationships with demand-side platforms (DSPs), data providers, and other programmatic partners. Negotiate contracts and manage budgets to ensure cost-effective ad spend. Reporting and Communication: Prepare detailed reports on campaign performance, budget allocation, and ROI. Communicate insights and recommendations to stakeholders in a clear and actionable manner. Collaborate with cross-functional teams, including creative, analytics, and account management, to drive integrated marketing efforts. Compliance and Best Practices: Ensure all programmatic ad activities comply with relevant regulations and industry standards. Implement and uphold best practices for data privacy and security. Qualifications: Experience : 4-6 years of relevant experience Proven experience in programmatic advertising, with a strong understanding of DSPs, SSPs, and ad exchanges. Proficiency in programmatic ad platforms and tools (e.g., DV360, The Trade Desk etc.). Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Google Tag Manager, Tableau, Excel etc.). Excellent communication skills and the ability to present complex data in an understandable manner. Experience with campaign management, optimization, and performance analysis. Familiarity with industry trends, ad tech innovations, and digital marketing strategies. Ability to work independently and manage multiple projects simultaneously. Show more Show less

We are looking to hire a driven content strategist to develop and execute content strategies that drive traffic and generate leads. The content strategist's responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyse user engagement metrics to determine whether the content is well-received or not. To be successful as a content strategist, you should be able to collaborate with the marketing team to develop innovative ideas. Ultimately, an outstanding content strategist should demonstrate exceptional content presentation skills and be able to work well under pressure. Roles and Responsibilities Cultivate content marketing strategies targeted at driving traffic and engagement, generating leads, delivering sales, retaining customers, building brand awareness and hitting other key content metrics. Develop a brand voice to ensure consistency across all content assets. Work with internal and external collaborators and creative resources to deliver content assets that are coherent with our brand voice and strategy. Track and advance the editorial calendar and regularly measure and distil progress results to apply data-driven insights to future content strategies. Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas. Manage digital and social content channels including email or newsletter distribution, with an understanding of the best content practices on each channel. Assist with integrating content strategy deliverables and time-specific brand campaigns to drive campaign goals. Mobilize storytelling opportunities or optimize existing content on all channels — owned, earned, and paid platforms. Establish strategies for media relations, seeking placements in print, broadcast, and online channels, and create the corresponding content including press releases, articles, and presentations. Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends. Test and implement innovative and relevant methods of measuring content, campaigns, and tools, keeping in mind the purpose of the derived results. Content Strategist Requirements: Bachelor's degree in marketing, communications, advertising, journalism, or related field. Proven content strategy and project management experience. Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM). The ability to work under pressure. Strong content presentation skills. Outstanding organizational and time management skills. Excellent analytical skills. Exceptional marketing and collaborative skills. Effective communication skills. Show more Show less

Job Description: Content Writer Job Overview: We are seeking a skilled and creative Content Writer to join our team and produce high-quality content for our IT B2B websites. This role requires someone with a deep understanding of the IT industry, particularly in IT monitoring, virtualization, cloud, network, application monitoring, and cyber security. The ideal candidate will have strong writing skills, SEO expertise, and experience crafting content for a variety of digital marketing channels. Key Responsibilities: Create and deliver high-quality content consistently, including articles, blogs, trending news, whitepapers, case studies, social media posts, and email marketing content for IT B2B websites. Develop creative content ideas and concepts tailored to the IT B2B sector, ensuring alignment with marketing goals and target audience. Collaborate with internal teams to produce content that drives inbound website traffic and generates leads. Leverage strong SEO knowledge to optimize content for search engines and enhance content discoverability. Write informative and engaging content focused on IT solutions and services, particularly in IT monitoring (virtualization, cloud, network, application monitoring, cyber security, etc.). Stay up to date with industry trends, ensuring content is fresh, relevant, and aligned with current market demands. Ensure all content adheres to best practices for writing for the web, including readability, keyword optimization, and engagement. Maintain a high standard of English grammar and clarity in all written communication (verbal and written). Qualifications: Proven experience in content writing for the IT B2B industry. Strong understanding of SEO and digital marketing practices, with the ability to translate content into tools for growing website traffic and generating leads. In-depth knowledge of IT solutions, services, and trends, especially in the areas of monitoring, virtualization, cloud computing, cyber security, etc. Experience with B2B marketing strategies and tactics. Excellent command of English grammar and writing skills, with the ability to write in a clear, concise, and engaging manner. Experience with content writing for the web, including blogs, articles, and social media. Desirable Skills: Relevant experience of more than 2 years. Familiarity with analytics tools to measure the effectiveness of content (e.g., Google Analytics, SEMrush). Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment. Show more Show less

Job description – Process Trainer Role & responsibilities Candidate must have 2+yrs of experience in Lead Generation / Sales Process training. Should have an in-depth knowledge of call handling process. Proficiency in Soft skills training Excellent communication skills Documenting training progress and reporting to concerned stakeholders. Should have classroom training experience including running orientation programs for new joiners. Manage performance of trainees throughout the training and even during the initial stage of taking live calls /emails and ensure good through-puts. Deliver process training to the new hires. Must have knowledge on voice process training. Conduct training sessions and refresher trainings on the floor. Address all process related queries during classroom training. Preparing and updating the training modules as per requirements to maintain good quality training. Work closely with ops, QA team to resolve bottlenecks if any. Preferred candidate profile Education : (Graduate/ Postgraduate - Any Specialization) Experience : 2 years in Training with minimum 6 months in International Voice Process Shift : Rotational Shift Perks and benefits 5 Days working Fixed week off Meal Facility Amazing work culture Growth opportunities

Job Overview: We are looking for an experienced Quality Assurance Manager to lead and strengthen our QA function in the B2B Lead Generation space. The ideal candidate will have a strong foundation in call quality auditing , monitoring , and the application of 7 QC tools and Six Sigma methodologies to drive continuous improvement across campaigns and teams. Key Responsibilities: Design and implement QA frameworks for monitoring and improving lead generation quality. Conduct call audits , call monitoring , and provide structured feedback to improve communication and conversion quality. Analyze trends and identify recurring issues using 7 QC tools (e.g., Cause & Effect Diagrams, Pareto Charts, Control Charts, etc.). Lead quality improvement initiatives using Six Sigma tools (DMAIC, Root Cause Analysis, etc.) to enhance operational efficiency and client satisfaction. Collaborate with the operations, training, and client servicing teams to improve campaign outcomes and agent performance. Establish and monitor KPIs and QA scorecards for telecalling teams. Prepare quality reports and dashboards for senior management with actionable insights. Identify gaps in lead quality or compliance and drive initiatives to address them. Conduct calibration sessions with stakeholders to ensure consistent QA standards across teams. Requirements: Graduate in any discipline; Six Sigma Green Belt or higher certification preferred. Minimum 6-10 years of experience in a QA role, with at least 5+ years in a managerial position within the B2B or lead generation industry. Strong command over call auditing and monitoring practices in a B2B sales or telemarketing environment. In-depth knowledge of 7 QC tools and proven experience applying them for quality improvement. Strong analytical and problem-solving skills; ability to interpret data and drive change. Excellent communication, coaching, and people management skills. Proficiency in Excel, QA scorecards, and reporting tools.

Job Overview: We are looking for an experienced Quality Assurance Manager to lead and strengthen Key Responsibilities To ensure that the services provided by the department meet and exceed the defined quality and productivity standards while ensuring delivery on the service promise to the customer. Take ownership for the department's performance and ensure compliance with the quality objectives of the business. Work collaboratively, negotiate and engage with key stakeholders to facilitate delivery and compliance with the Quality strategy. Develop and maintain strong relationships with internal and external stakeholders to ensure optimal performance and to improve processes, products, services, customer experience and the culture of the department. Achieve quality assurance objectives by contributing information and analysis to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; identifying and resolving problems; determining system improvements; implementing change. Conduct calibration sessions with stakeholders to ensure consistent QA standards across Minimum 6-10 years of experience in a QA role. Strong command over call auditing and monitoring practices in sales or telemarketing environment. Strong analytical and problem-solving skills; ability to interpret data and drive change. Excellent communication, coaching, and people management skills. Proficiency in Excel, QA scorecards, and reporting tools. (ref:iimjobs.com)