Neuroscience Marketing Velozity Global Solutions India Pvt. Ltd.

5.0 - 9.0 years

0 Lacs

delhi

On-site

As a Neuromarketing Specialist at our company, you will be responsible for analyzing customer subconscious perceptions related to wellness, nutrition, and health products. Your role involves identifying emotional and psychological triggers that influence purchasing decisions. Using techniques such as eye tracking, facial coding, and biometrics, you will conduct neuromarketing experiments to evaluate various aspects like ad creatives, packaging, websites, and social media content. Your keen insights will help in identifying attention-capturing elements, emotional engagement factors, and trust-building components. Based on neural responses, you will recommend improvements to product labels, color schemes, typography, and layouts to enhance visual appeal and recall. Collaborating with creative and content teams, you will develop emotionally resonant ads and messaging that resonate with consumers at a subconscious level. Furthermore, you will utilize neuroscience data to guide storytelling elements such as music, visuals, and pacing, ensuring that tone, empathy, and timing significantly impact subconscious buyer decisions. By segmenting buyers based on mindset, motivation, and cognitive patterns using neuro-psychographic data, you will tailor offers, content, and communication strategies accordingly. Tracking metrics like attention, emotion, memory recall, and sales uplift post neuromarketing interventions will be crucial. Presenting your findings to leadership through actionable reports and dashboards, you will also coordinate with consultants, labs, or vendors for advanced studies while maintaining scientific integrity, reliability, and business relevance in all neuromarketing practices. Ethically applying brain-based strategies with transparency and consent, your focus will always be on prioritizing trust, well-being, and long-term value creation in all marketing initiatives. Join us at Velozity Global Solutions, where our vision is to transform innovative ideas into reality with tech expertise, delivering industry-led mobility solutions with quality, satisfaction, and transparency. Be part of our journey towards empowering clients and businesses with cutting-edge technologies and creating new possibilities for the future.,

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