Neuroscience Marketing Velozity Global Solutions India Pvt. Ltd.

5.0 - 9.0 years

0 Lacs

delhi

On-site

As a Neuromarketing Specialist at our company, you will be responsible for analyzing customer subconscious perceptions related to wellness, nutrition, and health products. Your role involves identifying emotional and psychological triggers that influence purchasing decisions. Using techniques such as eye tracking, facial coding, and biometrics, you will conduct neuromarketing experiments to evaluate various aspects like ad creatives, packaging, websites, and social media content. Your keen insights will help in identifying attention-capturing elements, emotional engagement factors, and trust-building components. Based on neural responses, you will recommend improvements to product labels, color schemes, typography, and layouts to enhance visual appeal and recall. Collaborating with creative and content teams, you will develop emotionally resonant ads and messaging that resonate with consumers at a subconscious level. Furthermore, you will utilize neuroscience data to guide storytelling elements such as music, visuals, and pacing, ensuring that tone, empathy, and timing significantly impact subconscious buyer decisions. By segmenting buyers based on mindset, motivation, and cognitive patterns using neuro-psychographic data, you will tailor offers, content, and communication strategies accordingly. Tracking metrics like attention, emotion, memory recall, and sales uplift post neuromarketing interventions will be crucial. Presenting your findings to leadership through actionable reports and dashboards, you will also coordinate with consultants, labs, or vendors for advanced studies while maintaining scientific integrity, reliability, and business relevance in all neuromarketing practices. Ethically applying brain-based strategies with transparency and consent, your focus will always be on prioritizing trust, well-being, and long-term value creation in all marketing initiatives. Join us at Velozity Global Solutions, where our vision is to transform innovative ideas into reality with tech expertise, delivering industry-led mobility solutions with quality, satisfaction, and transparency. Be part of our journey towards empowering clients and businesses with cutting-edge technologies and creating new possibilities for the future.,

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AM/DM Human Machine Interface Maruti Suzuki India Ltd

3.0 - 7.0 years

0 Lacs

haryana

On-site

As an HMI and Human Factors analyst, your role will involve utilizing various UI/UX tools to analyze human factors, conducting HMI Usability analysis, and providing solutions to enhance in-vehicle user experience. A key responsibility will be to strategize customer clinics to thoroughly understand user requirements and offer recommendations for improvement. Additionally, you will be tasked with competitor HMI benchmarking and analysis. In terms of technical competencies, you should be capable of analyzing usability aspects in Infotainment/meter cluster/HUD screens during new model development. You should possess a good understanding of switches (both soft and hard) along with their prioritization and placements in-car. Furthermore, you should be able to scientifically assess mental/cognitive workload while performing various tasks in a vehicle environment. Proficiency in Eye Tracking (Visual Science and EEG experience desirable), understanding of occupant packaging standards and guidelines, as well as networking and collaborating with academia for implementing innovative solutions in HMI are also essential. Having a good driving experience will be beneficial for this role. For this position, the educational qualification required is a B.E/B.Tech degree completed on a full-time basis with a consistent academic record of 60% throughout education.,

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Ergonomics and Human Machine Interface Maruti Suzuki

4.0 - 6.0 years

4 - 6 Lacs

Gurgaon, Haryana, India

On-site

Utilize various UI/UX tools to analyze human factors. HMI Usability analysis Design Thinking tools to analyze HMI aspect. Driver mental/Cognitive workload calculation. Provide solutions to enhance in-vehicle user experience. Strategize customer clinics to minutely understand user requirements and give recommendations to improve. Competitor HMI benchmarking and analysis Competency Requirements: Able to analyze usability aspects in Infotainment/Meter Cluster/HUD screens during new model development. Good understanding of switches (Soft and hard) with prioritization and their respective placements in-car. Able to assess mental/cognitive workload scientifically while performing various tasks in vehicle environment. Technical / Functional: Good understanding in Eye Tracking (Visual Science and EEG experience desirable). Experience in EMG to study muscle stress while performing physical tasks in a vehicle. Experience in Human Modeling software like RAMSIS, Jack etc. Good understanding of occupant packaging standards and guidelines. Networking and collaborating with academia for implementing innovative solutions in HMI. Good driving experience.

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Human Machine Interface Maruti Suzuki

2.0 - 6.0 years

2 - 6 Lacs

Gurgaon, Haryana, India

On-site

Able to analyze usability aspects in Infotainment/Meter Cluster/HUD screens during new model development. Good understanding of switches (Soft and hard) with prioritization and their respective placements in-car. Able to assess mental/cognitive workload scientifically while performing various tasks in vehicle environment. Good understanding in Eye Tracking (Visual Science and EEG experience desirable) Experience in EMG to study muscle stress while performing physical tasks in a vehicle. Experience in Human Modeling software like RAMSIS, Jack etc. Good understanding of occupant packaging standards and guidelines Networking and collaborating with academia for implementing innovative solutions in HMI. Good driving experience

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