Data Scientist Multi-Touch Attribution (MTA) Careerfit.ai

3.0 - 7.0 years

0 Lacs

maharashtra

On-site

As a Data Scientist specializing in Multi-Touch Attribution (MTA) based in Bangalore (with 3 days of office work), you will play a crucial role in leading our MTA modeling efforts. Your primary responsibility will be to accurately measure the impact of various marketing channels and touchpoints on user conversions and business outcomes. This will involve collaborating closely with marketing, growth, and data engineering teams to develop attribution frameworks, optimize budgets, and enhance ROI measurement. Your key responsibilities will include developing and implementing algorithmic attribution models to quantify the impact of different marketing touchpoints. You will apply statistical, pro...

Posted 2 months ago

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Data Scientist CareerFit.ai

3.0 - 6.0 years

20 - 30 Lacs

Bengaluru

Work from Office

Job Title: Data Scientist Location: Bangalore Type: Full-time (On-site) Experience: 3-6 years About the Role: We are looking for a skilled Data Scientist to lead our marketing analytics and customer journey modelling initiatives. This role will be pivotal in measuring the effectiveness of marketing campaigns, understanding user behaviour across touchpoints, and delivering insights to improve business outcomes. You will collaborate closely with marketing, growth, and data engineering teams to develop data-driven frameworks, enhance channel performance, and support strategic decision-making. Key Responsibilities: Develop and implement advanced analytical models to assess the effectiveness of v...

Posted 3 months ago

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