Executive - Digital Marketing

Overview

• Develop and implement digital marketing campaigns across SEO/SEM, email, web, and social media platforms to generate qualified leads for training programs.
• Plan and manage social media presence (LinkedIn, Facebook, Twitter, etc.) with a focus on brand awareness and engagement with potential clients.
• Create and configure campaigns on PPC platforms (e.g., Google Ads, LinkedIn Ads), focusing on lead generation and brand promotion.
• Create, curate, and update content for social media channels, email campaigns, etc.
• Collaborate with the sales team to align messaging and campaign targets with current sales objectives and market feedback.
• Collaborate with designers for optimized Ad creatives.
• Monitor, track, and adjust bidding strategies, keywords, and targeting settings to optimize campaign performance, conversion rates, cost-per-click (CPC) and propose other actionable improvements. Conduct A/B testing of ad variations to improve click-through rates (CTR) and conversion rates.
• Gather market intelligence and competitor insights to refine positioning and inform content or campaign pivots.
• Provide budget recommendations based on campaign performance and goals. Monitor daily and monthly spending and suggest adjustments to improve ROI.
• Prepare and present regular reports to stakeholders, highlighting key performance metrics.
• Work closely with the Sales Team to support lead nurturing, qualifying inbound inquiries to ensure current and upcoming training programs are effectively promoted and relevant audience segments are targeted.
• Stay current with industry trends, best practices, and changes in advertising platforms, algorithms, and policies.

Required Skills & Qualifications:

• A bachelor's degree, preferably (not necessarily) in marketing, advertising, or related field.
• Minimum 4 years of experience in digital marketing field.
• Proven experience in managing PPC campaigns, with a track record of achieving positive ROI.
• Proficiency in digital marketing tools and PPC advertising platforms, such as Google Analytics, Google Ads, social media management tools, email marketing platforms, etc.
• Strong analytical skills and the ability to interpret data to make data-driven decisions.
• Excellent written and verbal communication skills.
• Attention to detail and the ability to manage multiple campaigns simultaneously.
• Creativity and the ability to think outside the box to create engaging campaigns.

Location: