Executive – Advertising & Media Executive – Advertising & Media

Job Purpose

The Executive – Advertising & Media will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across digital and traditional media platforms to generate leads, brand awareness, and business growth for Sprint6 Smart Restroom Solutions.

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Key Responsibilities

1. Digital Advertising (Primary Responsibility)

a) Social Media Ads (Meta Platforms)

• Plan, create, and manage Facebook & Instagram ad campaigns
• Lead generation campaigns for:
• Smart Restrooms
• Public Toilets
• Corporate & Government projects
• Audience targeting, creatives testing, budget optimization
• Track CPL, CTR, ROI and improve performance

b) Google Ads

• Manage Search Ads, Display Ads & YouTube Ads
• Keyword research for sanitation, infrastructure & restroom solutions
• Conversion tracking, remarketing & lead forms
• Optimize Quality Score & reduce cost per lead

c) LinkedIn Ads

• Run B2B & Government-focused campaigns
• Target:
• Corporates
• Builders & Developers
• Facility Managers
• Government Officials & Decision Makers
• Sponsored posts, lead-gen forms & brand awareness ads

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2. Traditional & Offline Advertising

Newspaper Advertising

• Coordinate newspaper ads (local & regional)
• Finalize:
• Ad size
• Placement
• Publication dates
• Coordinate with designers & media agencies
• Track inquiries generated from print media

Outdoor & Media (Optional / Project-based)

• Hoardings, banners, bus shelters (if required)
• Event-based promotions & public awareness campaigns

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3. Media Planning & Budgeting

• Prepare monthly & quarterly ad budgets
• Allocate budget across:
• Google
• Meta
• LinkedIn
• Print Media
• Ensure cost-effective campaigns with maximum ROI
• Vendor & agency coordination (if applicable)

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4. Performance Tracking & Reporting

• Daily monitoring of ad performance
• Weekly & monthly reports on:
• Leads generated
• Cost per lead
• Conversion rates
• ROI
• Suggest improvements based on data & insights

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5. Coordination & Brand Alignment

• Work closely with:
• Design team (creatives & banners)
• Sales team (lead quality feedback)
• Management (strategy & approvals)
• Ensure all ads follow Sprint6 brand guidelines & messaging

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Skills & Requirements

Technical Skills

• Hands-on experience in:
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Knowledge of:
• Lead tracking
• Conversion pixels
• UTM tracking
• Basic analytics (GA4 preferred)

Soft Skills

• Strong analytical thinking
• Budget management skills
• Good communication & coordination ability
• Result-oriented mindset

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Preferred Qualifications

• Experience in Infrastructure / Real Estate / Construction / Government projects (added advantage)
• Certification in Google Ads / Meta Ads (optional)
• Knowledge of Tamil & English (preferred)

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Key Performance Indicators (KPIs)

• Number of qualified leads generated
• Cost per lead (CPL)
• ROI on ad spend
• Campaign performance & optimization improvements
• Lead-to-conversion ratio

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Why Join Sprint6?

• Fast-growing sanitation & smart infrastructure startup
• Opportunity to handle end-to-end paid marketing
• High visibility & direct interaction with founders
• Career growth & recognition based on performance

Job Type: Full-time

Work Location: In person