Events and ABM Specialist Fractal Analytics

3.0 - 7.0 years

0 Lacs

karnataka

On-site

As an Events and ABM Specialist at Fractal in Bangalore, you will play a crucial role in shaping impactful experiences across the buyer journey. Your strategic mindset and hands-on approach will be key in executing large-scale events and ABM programs that align with business objectives. Your responsibilities will include planning, managing, and executing owned and third-party events, conferences, and webinars globally. You will collaborate with cross-functional teams to ensure event goals are aligned with business objectives. Managing end-to-end logistics, vendor coordination, booth design, speaker management, and post-event analytics will be essential in driving event ROI through targeted engagement strategies. In the realm of Account-Based Marketing (ABM), you will design and execute full-funnel programs tailored to strategic accounts, leveraging data-driven insights to personalize campaigns across the buyer journey. Working closely with sales and account teams, you will ensure ABM strategies align with pipeline and revenue goals by utilizing ABM platforms and tools to orchestrate multi-channel campaigns. Your role will also involve curating and developing compelling content assets such as email sequences, eBooks, whitepapers, reports, and landing pages. Collaboration with internal SMEs and creative teams to ensure content is engaging, relevant, and aligned with the brand voice will be crucial. Optimization of content for different buyer journey stages and personas will be a part of your responsibilities. In terms of technology and analytics, you will expertly use intent and engagement platforms to identify and target high-value accounts. Tracking and reporting on campaign performance, engagement metrics, and pipeline impact will be essential. Continuous testing, learning, and optimization of campaigns based on data insights will drive success in your role. Your mandatory technical skills will include proficiency in ABM platforms, experience with marketing automation tools, CRM expertise, familiarity with webinar and event platforms, strong understanding of campaign analytics, reporting tools, and performance metrics, as well as proficiency in content development tools. Non-technical skills required for this role include exceptional verbal and written communication skills, strong interpersonal skills for global collaboration, strategic thinking with an execution-oriented mindset, excellent project management and organizational skills, creative problem-solving abilities, adaptability in a fast-paced environment, high attention to detail, and a commitment to quality. For this role, an MBA in Marketing or a related discipline from a reputed institution is mandatory. A Master's degree in Business Administration, Communications, or a related field is preferred, along with additional certifications in digital marketing, ABM, or event management. If you are someone who thrives in a fast-paced environment, enjoys collaborating with global teams, and is passionate about delivering impactful experiences, then this role at Fractal is the perfect fit for you. Join us and be part of a team that leverages AI and behavioral sciences to power every human decision in the enterprise.,

Posted 1 day ago

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Chief Financial Analyst Unimoni

10.0 - 15.0 years

3 - 6 Lacs

Kochi, Dubai

Work from Office

Role & responsibilities Work with senior managers to efficiently develop budget proposals, provide access to project finance information, and ensure contract/grant compliance and reporting Research revenue opportunities and economic trends, analyze internal operations, and identify areas for cost reduction and process enhancement Perform risk management through analysis of company liabilities and investments, and evaluate and manage capital structure and fundraising initiatives Monitor business performance with tracking tools, establish corrective measures as needed, and prepare detailed reports for earnings calls, management team, and rest of company Manage finance personnel and oversee financial IT systems, ensuring compliance with relevant regulatory entities (ex: Financial Accounting Standards Board, Internal Revenue Service, state attorneys general) Required skills and qualifications Five or more years of experience in executive leadership roles Excellent leadership skills, with steadfast resolve and personal integrity Exceptional verbal, written, and visual communication skills Understanding of advanced accounting, regulatory issues, and tax planning Working knowledge of how to raise capital outside traditional lines of credit Preferred skills and qualifications Masters degree (or equivalent experience) in accounting, business accounting, or finance International finance experience Experience in mergers and acquisitions and investor relations Executive experience with SaaS business models and their associated revenue recognition Professional certification (ex: Certified Public Accountant) Preferred candidate profile

Posted 2 months ago

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