Manager, Digital and Social Marketing Mastercard

7.0 - 11.0 years

0 Lacs

pune, maharashtra

On-site

As a Manager of Digital and Social Marketing at Mastercard, you will be a crucial part of the Global Digital Marketing team, focusing on Adobe Analytics implementation and management. Your role will involve interpreting data to enhance customer experiences and drive business growth by collaborating with various teams and ensuring data integrity. Your key responsibilities will include overseeing the implementation of Adobe Analytics, managing Adobe Launch for tracking solutions, defining tracking specifications, and collaborating with IT and development teams for proper integration. You will analyze website, mobile app, and digital campaign performance, develop dashboards and reports, and con...

Posted 2 weeks ago

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Manager, Digital and Social Marketing (Adobe/Google analytics & cookie consent) Mastercard

7.0 - 11.0 years

0 Lacs

pune, maharashtra

On-site

As the Manager of Digital and Social Marketing at Mastercard, you will be an integral part of the Global Digital Marketing team, focusing on implementing and optimizing Adobe Analytics to enhance customer experiences and drive business growth. Your role will involve managing Adobe Analytics, interpreting data, and collaborating with cross-functional teams to ensure data integrity and accuracy. Key Responsibilities: - Oversee the end-to-end implementation of Adobe Analytics and manage Adobe Launch (Tag Manager) for tracking solutions efficiently. - Analyze website, mobile app, and digital campaign performance using Adobe Analytics to identify trends and opportunities. - Collaborate with IT an...

Posted 2 months ago

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