12.0 - 16.0 years

0 Lacs

kochi, kerala

On-site

At EY, you will have the opportunity to build a career tailored to your unique strengths, backed by global support, an inclusive culture, and cutting-edge technology to help you thrive. Your voice and perspective are integral to our quest to continuously improve and shape a better working world for all. As the Assistant Director: Global Go-to-market and Content Manager, your role focuses on developing marketing campaign assets and content strategies. Your primary objective is to design and implement strategies that empower our teams to effectively introduce EY's service offerings to the market, engage customers, and drive revenue growth. Collaboration with cross-functional teams is crucial to ensure seamless alignment between marketing strategy and efforts. Your success in this role depends on your deep understanding of the industry, EY's offerings, and market dynamics, enabling you to create impactful enablement programs. Your responsibilities include: Market Research: - Conducting comprehensive research on the current market landscape, competitors, emerging trends, and customer preferences related to EY's global offerings. - Gathering insights on the needs, challenges, and pain points of EY's target audience to develop compelling client-facing content. - Monitoring industry trends, technological advancements, and market disruptors to anticipate changes in the adoption of global offerings. - Strategic utilization of SharePoint and Discover to access the latest collaterals for streamlined asset creation. Storytelling Expertise and Content Development: - Crafting impactful narratives highlighting the benefits of EY's global stakeholders. - Ensuring storytelling aligns with EY's branding and messaging for consistency. - Simplifying complex technical information for broader stakeholder comprehension. - Presenting case studies and success stories showcasing the effectiveness of EY's offerings. - Incorporating stakeholder feedback to enhance storytelling techniques. - Collaborating with stakeholders to create tailored content for various customer journey stages. - Developing diverse marketing materials such as toolkits, client decks, user guides, videos, and e-learning modules. - Focusing on end-user needs and distributing targeted content through channels like SharePoint and Discover. Collaboration: - Engaging with EY Knowledge (EYK) teams to gather valuable insights and case studies for enhancing marketing assets. - Seeking approval and alignment on content strategies from stakeholders to ensure alignment with business objectives. - Partnering with BMC teams to integrate consistent branding elements into marketing materials across industries. Stakeholder and Project Management: - Developing comprehensive project plans outlining scope, objectives, timelines, and resource requirements for marketing asset creation. - Identifying project risks and uncertainties, and creating mitigation strategies in collaboration with the PMO. - Implementing quality control processes to maintain high standards throughout the project lifecycle. - Establishing effective communication plans to keep project stakeholders informed of progress, changes, and key decisions. Relationship Management and Influencing: - Managing a team of marketing professionals, providing guidance and support to drive high performance and collaboration. - Driving the development of compelling content and narratives that communicate the value proposition of EY's regional stakeholders effectively. - Monitoring marketing effectiveness through KPIs and stakeholder feedback to make data-driven adjustments. - Staying informed about industry trends, market dynamics, and emerging technologies to adapt marketing strategies. - Maintaining clear communication plans to keep stakeholders informed of progress and key decisions. Skills and Attributes for Success: - Visionary Thinker - Collaborative Leader - Executive Presence - Adaptive Learner - Results-Driven - Proficient in campaign management, hands-on marketing, prioritization, and precision - Professional demeanor and effective stakeholder engagement - Ability to assert ideas, garner support, and drive change through stakeholder feedback Qualifications: - University/Bachelor's Degree or equivalent experience - 12-14 years of B2B marketing experience in professional services or similar industries - 10 years of experience in end-to-end marketing campaign management - Proficiency in market research and writing techniques - Strong project management skills and leadership abilities - Working knowledge of professional services organizations Preferred Qualifications: - MBA with a major in Marketing or MS in Marketing - Brand and marketing experience - B2B brand experience - Events execution experience Join us at EY Global Delivery Services (GDS) and be part of a dynamic global network, collaborating across locations and service lines to drive the EY growth strategy. Experience a culture of continuous learning, transformative leadership, and diversity and inclusion, where your unique voice can make a meaningful impact on shaping a better working world. At EY, we are dedicated to building trust, creating long-term value for clients, people, and society, and fostering innovation through data and technology. Join our global teams to tackle complex issues and find new answers that address the challenges of today's world.,

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