Event Management Specialist in Salem, Coimbatore

Key Responsibilities

• Develop and implement annual marketing strategies to promote the company's events, services, and brand.
• Plan, manage, and optimize multi-channel marketing campaigns (digital, print, outdoor, partnerships).
• Lead the marketing team and coordinate with designers, content creators, and external agencies.
• Define and manage event-specific marketing budgets, ensuring cost-effective campaign execution.
• Oversee brand positioning, brand guidelines, and messaging across all touchpoints.
  

• Drive audience acquisition strategies to increase event registrations and attendance.
• Manage corporate communications, PR initiatives, and media partnerships.
  

• Track campaign performance using analytics tools and prepare periodic marketing reports.
• Identify collaboration opportunities with influencers, sponsors, and industry partners.
• Plan and execute promotional activities, pre-event engagement, and on-ground marketing efforts.
• Ensure strong alignment between marketing, sales, and event operations teams.
  

• Oversee post-event marketing, including attendee feedback collection and success case studies.
• Lead innovation in creative marketing concepts, engagement ideas, and event branding.