Brand Manager- Consumer Business Emcure Pharmaceuticals Limited

3.0 - 5.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

About the Company: Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide. Role Designation: Experience: 3+ years' brand management or marketing experience Qualification: Bachelor&aposs degree + Master&aposs Degree in Marketing Job Location: Mumbai Responsibilities Marketing infrastructure across talent attraction & development, marketing initiatives, processes, systems and templates, etc to enable development of a fast growing brands portfolio. Demonstrate versatility & expertise in all key aspects of the marketing value chain namely, Consumer Insights, Brand Positioning, Communication including TVC, Media Planning, Digital marketing, performance marketing & Evaluation competencies, etc. Develop and implement brand initiatives thru marketing team in line with agreed short term business/brands objectives and secure alignments from relevant stake-holders for the medium term strategic direction of the brands portfolio. Tracking, analysing & interpreting industry scenarios/case studies, its changing dynamics to formulate a proactive marketing framework which can capture learnings, create action points, reduce risks and thus give a differentiated, distinct competitive advantage to business. Attracting, developing & retaining performance oriented talent thru well defined, deliberate, systematic activities & orientation so as to substantially increase the EVP (employee value proposition) for the Consumer business. Manage and facilitate an environment of - collaboration and learning- with both internal stakeholders (co-promoting pharma verticals, line & cross functions, senior management, etc) and external stakeholders (agencies, associations, authorities, consumers, customers, vendors, etc). Leverage digital marketing channels to accelerate brand awareness while reducing the cost of acquisition (CAC Show more Show less

Posted 1 month ago

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