Eureka Trips

Company Description Crafting tailored travel experiences for young adventurers across Southeast Asia, the Middle East, Africa, and Europe, Eureka Trips offers expertly designed plans to explore vibrant cultures, breathtaking landscapes, and hidden gems. Our mission is to cater to the wanderlust of today’s adventurous souls. By focusing on individualized experiences, we aim to make each trip a memorable and unique one. Role Description This is a full-time, on-site role for a Social Media Marketing Specialist based in Varanasi. Day-to-day responsibilities: 1. Creating, managing, and optimizing ad campaigns on Facebook and Instagram via Meta Ads Manager to achieve marketing goals. 2. Conducting A/B tests on creatives, copy, audience segments, and placements to boost CTR, CPA, and ROI. 3. Researching and defining target audiences using demographic, behavioral, and lookalike insights to craft precise campaigns. 4. Analyzing campaign performance metrics (CTR, CPA, conversion rate, ROAS), preparing weekly reports, and recommending optimization strategies. 5. Collaborating with design and copy teams to develop engaging visuals and ad copy consistent with brand voice. 6. Managing budgets, allocating spend across campaigns, monitoring daily spend, and adjusting strategies to stay within targets. 7. Tracking Meta Ads trends and algorithm updates; suggesting innovative formats to enhance campaign effectiveness. 8. Coordinating with the broader marketing team to align ad initiatives with overall business objectives. Qualifications Experience in Social Media Marketing and Social Media Content Creation Proficiency in Digital Marketing and Marketing strategies Strong Communication skills Ability to work collaboratively in an on-site environment Ability to analyze performance metrics and adjust strategies accordingly Bachelor’s degree in Marketing, Communications, or related field

About the job: Key responsibilities: 1. Create, manage, and optimize high-performing Meta (Facebook & Instagram) ad campaigns across funnels 2. Build and test ad creatives, copy, and audience segments with a strong experimentation mindset 3. Set up pixel tracking, custom conversions, retargeting, and advanced campaign structures 4. Analyze performance data deeply and make smart, strategic decisions to improve ROAS 5. Stay updated with Meta platform changes and best practices to always stay ahead 6. Collaborate closely with the founder on performance strategy, ad spends, and business goals 7. Run A/B tests for creatives, landing pages, and targeting to refine campaign performance 8. Report weekly with insights, wins, losses, and next steps Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 2,26,000 - 2,46,000 /year Experience: 1 year(s) Deadline: 2025-08-29 23:59:59 Skills required: Content Marketing, Facebook Ads, Video Marketing and Digital Marketing Tools Other Requirements: 1. Minimum 1 year of hands-on experience managing high-conversion Meta ad campaigns 2. Proven track record of handling ₹2L+ monthly ad budgets with consistent ROAS 3. Strong understanding of full-funnel marketing – from awareness to conversion 4. Experience working with D2C brands, service businesses, or travel/lifestyle niches (bonus) 5. Familiarity with ad creatives, copywriting fundamentals, and visual storytelling 6. Comfortable with tools like Google Analytics, Facebook Events Manager, Hotjar, etc. 7. Self-driven, data-obsessed, and always up for testing and optimizing 8. Excellent communication and reporting skills 9. Available to work closely with the founder (not just as a freelancer but as a growth partner) About Company: Eureka Trips is a travel startup, catering specifically to people between the ages of 21 to 39. We organize backpacking, adventure, and party trips to bucket-list destinations across the globe. We are on a mission to create a community of travelers that is fun and safe to travel with. Each trip is important to us, hence we not only ease our booking process but go beyond the standard to help out the travelers in any way we can. Our team hand-curates the local experiences and works closely with local suppliers to ensure the best experience for our travelers.

About the job: Key Responsibilities: 1. Instagram Strategy & Execution . Build and implement a growth-focused content strategy aligned with brand goals. . Plan and schedule 4 posts/week (2 Reels + 2 Carousels), along with regular Stories, Highlights & interactive features. . Optimize content for performance and trends. 2. Content Creation & Management . Design engaging content based on value (educational, inspirational, entertaining), product-based promotions, and timely trends. . Maintain brand consistency in tone, visuals, and messaging. . Set up & maintain cohesive fonts, color palettes, and IG aesthetics. 3. Community Engagement . Engage with followers respond to DMs, comments, and build conversations. . Manage and grow the community through polls, AMAs, and interactive content. 4. Performance Tracking . Monitor and report on Instagram metrics (reach, engagement, follower growth, etc.). . Adjust content plans based on insights. 5. Paid Marketing (Optional, Preferred) . Work with the founder to create and optimize Instagram Ad Campaigns. . Drive website traffic and lead conversions through paid strategy. 6. Brand Positioning . Establish EurekaTrips as a go-to brand in international group travel (especially for 21-39-year-old travelers). . Work towards establishing thought leadership in the niche. Preferred Candidate Profile: 1. A year of proven experience managing Instagram for a brand, preferably in travel/lifestyle/niche communities. 2. Strong portfolio of Reels, Carousels, and Stories that actually performed. 3. Eye for design - comfortable using Canva, Adobe Suite, or mobile editing apps. 4. Hands-on with Instagram trends, audio, formats, and storytelling. 5. Analytical mindset - familiar with Insights and how to tweak content accordingly. 6. Bonus: Experience with Meta Ads Manager and growth marketing. 7. Highly organized, meets deadlines, and works proactively with minimal supervision. 8. Someone who genuinely loves travel and understands Gen-Z/Millennial audience tone. Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 2,40,000 - 4,20,000 /year Experience: 1 year(s) Deadline: 2025-09-01 23:59:59 Skills required: Adobe Photoshop, Adobe Illustrator, Video Editing, Digital Marketing, Content Marketing, Canva, Instagram Marketing and Creative Direction Other Requirements: 1. Experience in influencer marketing or collaboration outreach. 2. Basic knowledge of video editing for reels. 3. Ability to write sharp, engaging captions that drive action. 4. Familiar with tools like Notion, Buffer/Later, Trello, etc. About Company: Eureka Trips is a travel startup, catering specifically to people between the ages of 21 to 39. We organize backpacking, adventure, and party trips to bucket-list destinations across the globe. We are on a mission to create a community of travelers that is fun and safe to travel with. Each trip is important to us, hence we not only ease our booking process but go beyond the standard to help out the travelers in any way we can. Our team hand-curates the local experiences and works closely with local suppliers to ensure the best experience for our travelers.