Job Description: We are seeking a motivated and enthusiastic individual to join our team as a mid-level digital marketing specialist. In this role, you will support the implementation and execution of digital marketing campaigns across various channels. You will work closely with our marketing team to drive brand awareness, increase online visibility, and generate leads. Salary: INR 18,000 to INR 22,000 Per month (Fixed) Responsibilities: Formation of Effective and Efficient Google Ad Strategies Creating, Launching, and Managing Various PPC Ad Campaigns Conducts Keyword Research to Make a List of Keywords Phrases to Bid On. Manage Budget and Make the best strategies for Effective Bidding to Make Maximum ROI Managing & analyzing data feed in Google merchant center Audit current Google Analytics and Google Tag Manager Accounts Setup of new (UA/GA4) analytics properties and tag manager instances Setup of different platform tracking tools via Google Tag Manager Experience with SEO and SEM Strong written, verbal, and collaboration skills Develop and manage product attributes to drive quality online listings Primarily handling Google merchant Account suspensions. Pricing management across all digital platforms Use Google Analytics and other tools for monitoring websites, e-commerce, and mobile marketing to gain insight into customer and prospect behavior Optimize content utilizing keywords and phrases to maximize SEO; Building new landing pages for our websites Process, organize, and maintain images and other digital assets; Report and analyze Key Performance Indicators and category performance weekly Complete competitive analysis on how competitors are promoting products and programs on their digital platforms within the market Write short form copy of product features & benefits to improve organic search results Manage reporting and analysis of sales data to drive improvements New item set-up and maintenance on all of our e-commerce platforms Website product maintenance. Our ideal candidate must have the following: Two (2) combined years of eCommerce, digital marketing At least 2-5 years of experience building websites, preferably in Shopify. Proficient in the Shopify platform. Strong analytical and critical thinking skills. Attention to detail with a focus on data integrity. Deep experience with Microsoft Excel. Preferred two-year minimum of eCommerce merchandising and operational experience. Experience analyzing and applying data to make decisions. Account management, sales planning, and business development experience desired. Proficient in MS Office Suite and PC operating systems. Experience and Skills required: Possess a Bachelor’s degree or higher from an accredited institution. Team Player Passionate about E-Commerce Online Store Management If you are a courageous and creative collaborator looking to take your career to the next level, in an environment where you will expand on your skills, create opportunities, and explore possibilities - Join our amazing Marketing Team! Show more Show less